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Free Newsdesk Smartphone App Now Available

Moreover Blog - Fri, 11/21/2014 - 11:57

Newsdesk now delivers the news that’s important to you on your smartphone. The new Newsdesk app is now available at the Apple App Store and Google Play Store.

Our free smartphone app comes with six topical newsfeeds to keep you in the know on Breaking News, Business, Entertainment, Politics, Sports, and Technology.

    
You can select one of the six topical newsfeeds, view a list of stories within each, and drill down to a particular story. Click each image to enlarge.

Configuration codes in the Android version of the app let you change topics – and they’re coming soon for the iPhone.

  • uk (for UK orientated news)
  • us (for US orientated news)
  • aus (for Australia orientated news)
  • canada (for Canada orientated news)
  • default (for global orientated news)

Using Newsdesk as your mobile newsfeed reader, you can access headlines and extract full articles right in the app.

          

Questions? Want more information? Contact Client Services.

 

 

 

Update on NFL Media Coverage

Moreover Blog - Thu, 11/20/2014 - 15:37

We’ve been following the players and teams. Let’s take a step back and tally up the numbers so far. How many articles have been written, who was the most covered person?

Article Volume

September is still tops. Since the start of the season, there have been 185,683 news articles published; with a single-month high of 171,117 articles in September; a single-week high of 53,438 articles September 15-21; and a one-day high of 9,431 articles on September 19.

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People with the Most Buzz

Running down the list of most talked about people in the NFL shows Roger Goodell, Ray Rice, and Adrian Peterson leading the way. As mentioned earlier, this is not for good reasons. After the top three, six of the remaining seven slots are dominated by quarterbacks. Manning received a large amount of coverage due to his historic touchdown pass. Brady has received a large amount of coverage due to his ups and downs in performance this year.

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These numbers were pulled from Moreover Newsdesk, and a complete feed of NFL news broken down by your favorite team can be found here.

 

The Heightened Focus on Measurement: Are You Stuck on Barcelona Principle #2?

Moreover Blog - Fri, 11/07/2014 - 09:42

For communications professionals, it would have been hard to miss the focus on measurement this autumn!

AMEC Measurement Week took place in September across five continents and 49 countries, with 80 hours of learning and discussion. The goal, according to the International Association for Measurement and Evaluation of Communication (AMEC), was to create a better understanding around the latest thinking in measurement and analytics. Following on the heels of Measurement Week, the PRSA (Public Relations Society of America) conference last month featured a pre-conference PRSA/AMEC Measurement Symposium.

There’s tremendous pressure from all sides for PR and marketing to demonstrate value to the business in terms that the business can understand. That means showing impact on business outcomes versus AVEs (advertising value equivalency).

The question is how, not why     

Everyone agrees that measuring impact would help communications professionals hone their efforts and justify PR strategies to stakeholders. The problem is that many PR professionals and communications leaders are still challenged with exactly how to measure the effect of their efforts on outcomes (Barcelona Principle #2) such as customer sentiment or share price.

Get help from a partner with media measurement expertise

We’ve been helping clients measure the impact of their marketing and PR investments for years. Moreover, now a LexisNexis® company, gives you access to comprehensive media data, provides tools for analyzing the data, and offers expert assistance in coaxing insight from the data using methods that include time trend analysis, social media scorecarding, and sentiment analysis.

Contact us for more information about how we can help you get over your roadblocks with Barcelona Principle #2 and start measuring more of what really matters.

 

The NFL and Worldwide Coverage

Moreover Blog - Tue, 11/04/2014 - 11:18

Quarterbacks are dominating the NFL media coverage, as shown below in the pie chart of the top 10 most mentioned people. Only one player, DeMarco Murray, is not a quarterback. Tony Romo leads the coverage with his injury, and Peyton Manning and Tom Brady round out the top three after their matchup Sunday night.

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Worldwide Coverage

With the NFL looking to expand its reach to a worldwide audience, let’s see how many NFL stories are showing up around the globe. The US had over 100,000 articles published in the past 31 days, and the UK figures reflect about 3% as much coverage. Another interesting fact is the expansion of NFL articles into Africa and Asia. The quantity of articles are still low in other countries, but the NFL may be making progress tapping into new markets.

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Follow your own team’s NFL coverage with our free NFL newsfeeds, or check out a trial of Newsdesk to see how your company and competitors are faring in both global and local media.