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Is Big Data Causing Big Headaches?

Moreover Blog - 6 hours 38 min ago

By Mark Denn, Managing Director, Moreover 

The “big data” term is the darling of the media industry. It’s being used everywhere, typically with the implication that it means big opportunity. In reality, maybe we should call it “big headache.”

In a recent WSJ blog article, Tom Loftus references the recent New York Times Data Janitor Report, which everyone is talking about. The report says that great search and algorithms might not be enough. As computer science professor, Jeffrey Herr, told the Times, “It’s an absolute myth that you can send an algorithm over raw data and have insights pop up.”

We all know it’s impossible to monitor the massive volume of content across all sources, channels, and media types without help. The world’s biggest news aggregators or syndicators are now delivering in excess of two million articles a day, every day, and that is only counting web based news. Couple that with social media, licensed news, and broadcast and the numbers become astounding.

So how can we keep up with what’s happening in the market and the world, yet not be constantly overwhelmed or miss out on important information?

Relief Starts with News Harvesting and Filtering 

While many news aggregation sites and services advertise advanced search and smart Indexing, few, if any, go to the lengths required to provide truly high quality, spam-free news and content. You have to use far more than website crawlers, scrapers, or algorithms.

It begins with “news harvesting” – a combination of automated and human curation. At Moreover, each and every news source is checked to ensure you get all the relevant news and content you need without the spam and irrelevant information such as jobs, horoscopes, and the like.

Then we classify, tag, cross-correlate, and filter the content. This can still return vast amounts of legitimate, accurate results – way beyond the average executive can ingest or react to.

Professional Media Curation Eliminates the Pain

Complete relief takes the aspirin of the industry, professional media curation. It entails using smart logic and human eyes to identify what really matters and what you’re actually after. It’s having someone review all the global, external news that happens every day, filter out all the spam and irrelevant bits, and organize it so you can quickly find exactly what you need.

Sounds like a tremendous productivity boost, doesn’t it? Think of how accurate and up-to-date your knowledge and understanding of the market, competition, and the economy would be. And to the enterprise, the cost is by far outweighed by the savings made on executives being freed up to do what they are paid to do.

That is what Moreover’s professional media curation can do for you, and everyone in your company who’s after near-real-time access to external news and information. It’s the proven remedy for big data headaches.

Are You a Victim of Silos or Silo Mentality?

Moreover Blog - Wed, 08/13/2014 - 10:25

By Mark Denn, Managing Director, Moreover 

In the Business Dictionary, silo mentality is defined as “a mindset present when certain departments or sectors do not wish to share information with others in the same company.”  Take this a step further and you have the actual silos themselves.  An information silo, according to Wikipedia, is “an insular management system incapable of reciprocal operation with other, related information systems.”

While most people think of silos of internal company information, just as often there are silos of external news and information. For example, your marketing team may monitor Twitter and Facebook feeds but may not keep a close eye on local newspapers or foreign TV broadcasts for company mentions. Here’s the problem with this. Instead of getting the whole story about brand awareness, the competition, market changes, customer sentiment, and more, silos of media news and content limit access to snippets of information from certain sources or news types only.

With media silos, chances are good that you and other people in your company are missing valuable insight that comes from having the entire big picture available for analysis.

The Rise of Media Silos …  

Silos don’t happen overnight. Media silos grew over time as groups sought out ways to get the news and content that is important for their particular function of the business. For instance, marketing may have a platform for monitoring social media information. Maybe product management has a platform or service that helps them size up the competition. Perhaps the press relations department uses a different service for looking at media mentions for the company, and so on.

The result is multiple, siloed platforms or services that effectively prevent or discourage different groups from sharing and correlating information freely with each other.  Silos make it difficult to accurately measure the impact of campaigns and messages, or analyze your online reach, brand visibility, share of voice, sentiment, and more.

And the Fall

Many companies are starting to realize the negative impact of silos of external information and are seeking out an alternative. Centralizing your external information into one platform effectively knocks down these silos. With one comprehensive source for global news, social media, print, and broadcast, information can flow across and up and down, within departments and to the broader company.  Not only will everyone have the whole picture instead of misleading snippets, but a central platform can help eliminate turf wars and foster collaboration, while saving your company money as you consolidate and eliminate redundant services.

What to Look for

Not all media monitoring platforms offer all the media types, languages, news sources, or industry categories that are important for your business. When looking for a new media monitoring platform, look for comprehensive, global coverage and a robust set of tools that help you automate the curation, analytics, and distribution of relevant external information and insight. That way, you’re not only knocking down the silos, but enhancing the accuracy, productivity, and effectiveness of the people in your company who rely on access to external information.

Watch our short video > Hear how Moreover’s single platform across all media gives you a near-real time picture of what the market is saying for decision-making.

 

Recent Moreover Newsdesk Updates

Moreover Blog - Tue, 08/05/2014 - 16:51

From adding new sources to introducing fresh features, Moreover Newsdesk continues to keep pace with users’ needs. Below are just a few of the most recent updates.

Entity Sentiment

We recently released Article Sentiment to give users a high-level view of author perceptions in their searches. Now you can drill down into how specific people, places, products, and companies are being talked about. Four new facets on the right hand side of your search give you access to Entity Sentiment Positive, Entity Sentiment Negative, Entity Sentiment Neutral, and Entity Sentiment All.


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Reset Facets

Also in the above image, you’ll see the new ability to Reset Facets. If you have hidden or rearranged  a little too much, just click to reset  back to the default settings.

Search Your Feeds

Have you ever built a lot of searches and then not been able to find the right one? Above your searches there is now a box to search them. As you type in your search, you’ll see the searches that match your criteria.


Click to Enlarge

Article Data Download Increase

You can now download up to 20,000 articles from Analytics at one time. Accessing up to four times as much data in one download saves time and decreases the need to split a larger search into smaller 5,000 article chunks.

Reach Data in the ‘Article data’ Download

Powered by Compete’s Unique Visitors metric, Reach data tells you how many unique visitors came to the site in a given month. Analysts can use this metric to gauge the overall popularity of a website.

Easier to Remove Articles in Newsletters

Sometimes an irrelevant article will slip through a search and into your newsletter. The “Edit & Send” preview now lets you delete a newsletter article by clicking an ‘X’ in the top corner of the article container. The count in the Table of Contents will change to reflect the removal of an article. Note that this feature is activated only when you select the new email format.

NewsRight Tag in Exports

NewsRight licensed articles are now identifiable via an XML tag in Newsdesk export options. This ability to identify NewsRight articles in exports gives users further control over their data and, in turn, the associated costs.

If the Barcelona Principles Can Help CARE Save Lives, What Can They Do For Your Company?

Moreover Blog - Wed, 07/23/2014 - 16:10

By Mark Denn, Managing Director, Moreover Technologies

If you’re in the media and communications profession, chances are good you’re a member of, or at least have heard of, the International Association for Measurement and Evaluation of Communication (AMEC). For the uninitiated, it’s a global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.

If you missed AMEC’s annual conference held in Amsterdam in June, there was one summit session that was truly inspiring in multiple ways. It was called “Can the Barcelona Principles Save Lives?” and it brought together multiple, nonprofit organizations who are using the Barcelona Principles for media measurement to demonstrate the value of public relations in a much more personal way: helping people and saving lives. That alone was a stellar reason to watch the session, but there were also takeaways we can all relate to no matter what industry we’re in.

A Little Background on the Barcelona Principles 

The Barcelona Principles were introduced in 2010, when PR practitioners from 33 countries gathered in Barcelona and agreed on seven principles of media measurement. These principles provide a way to measure and evaluate PR efforts using a much more sophisticated and strategic set of measurement practices, instead of relying on the traditional method of looking solely at advertising value equivalents (AVEs).

CARE International Uses Communications to Reach More People  

CARE International reached 87 countries and 90 million people last year, yet they are always looking for ways to do more. The lean communications team within CARE decided that implementing the Barcelona Principles could help it improve the effectiveness of its communications around the world and show the rest of the organization the impact communications can have on donations that fund CARE’s humanitarian efforts.

The nonprofit set a global communication strategy to be one of the first NGOs in the media following a major emergency. When Typhoon Haiyan hit the Philippines in 2013, CARE put a member of the communications team on the ground at the emergency within 24 hours. As one of the first to arrive, she became one of the most quoted spokespeople in the media. The resulting donations enabled CARE to help 300,000 people in the aftermath of the typhoon.

It Helps to Find a Partner with Media Measurement Expertise

Moreover is helping CARE measure and analyze its efforts during emergencies, looking at both quantity and quality of media coverage and the associated outcomes of its communications efforts. For instance, determining the correlation between being on the front page of the New York Times and the dollar amount of donations generated immediately afterwards. Based on this insight, CARE is learning how to target and use communications resources more effectively to bring in more donations, which in turn, help the nonprofit save more lives.

What Can the Barcelona Principles Help You Achieve?

CARE and the other nonprofit organizations in the AMEC session are proof that measurement and analytics that go beyond simply the number of media hits can bring new insight and demonstrate the impact of communications efforts on the goals of the organization.

The session also really pointed out two important benefits of implementing the Barcelona Principles. First, it’s the culture change that happens when you suddenly move from measurement being an afterthought, to setting goals and planning from the outset how you will measure the impact of your PR efforts. Another great benefit is the focus on measuring the things that really matter to your organization, whether it’s brand value, contracts closed, or in the case of CARE International, the amount of donations that flow into the organization that can be used to help people in times of emergency.

Measuring AVEs doesn’t work for CARE International or the other nonprofits who spoke during the AMEC session. It probably isn’t working for your organization either. Contact Moreover for a partner that can help you measure what really matters when it comes to your media and communications efforts.

If you missed the session, you can watch a video of it here.