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Super Bowl XLIX Media Coverage

Moreover Blog - Tue, 02/03/2015 - 16:02

In one of the closest, most dramatic Super Bowls, record-setting Tom Brady led the New England Patriots to victory.

Off the playing field, media coverage really heated up. Following last week’s trend,  the three days before the game recorded well over 100,000 Super Bowl related articles with a one-day spike on Sunday of 43,939.

 

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Our next chart shows the most popular players and coaches as measured by the number of articles each received. The two quarterbacks ruled the day. Tom Brady picked up 19.19% of the top coverage and Russell Wilson grabbed 13.96%.

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Interestingly, Katy Perry rivaled Seattle’s and New England’s coverage by getting almost as many articles as each over the past 24 hours.

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These media highlights just scratch the surface of the data available within Newsdesk — with even more valuable data being put to use every day for competitive intelligence purposes by many companies worldwide. Sign up for a free trial to see what you’re able to discover.