With Super Bowl XLIX less than a week away, media coverage is heating up. This time trend graph shows an average coverage volume of 5,700 articles per day over the past month. Then on January 22, we see the number of articles jump up to 15,146.
Meanwhile, the Seattle Seahawks and the New England Patriots are picking up media coverage and not all of it has been good. As you’d expect, the Patriot’s now infamous Deflategate from their game versus the Indianapolis Colts has been in the press. Below is a share of voice chart, showing about 112,000 Super Bowl news articles compared to mostly even coverage of the two teams playing, and nearly 1% of the total coverage devoted to Deflategate.
Super Bowl coverage is not just limited to the US either. Below we see that even an African country like Namibia has published several dozen articles about the big game.
If you would like to do similar analysis or dig into your company or competitor’s coverage, contact us for a free trial of Newsdesk.
Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansion, customers, and more. But when does competitive research slip into the more morally ambiguous areas of corporate espionage?
Corporate espionage isn’t new. From dumpster diving to hiring investigators to pose as journalists or volunteers, corporate espionage has been practiced for many years. More recently, electronic espionage including hacking and electronic surveillance have been added to the toolbox of the corporate spy.
How far would you go to gain valuable intelligence about your competitors? While most of us would likely draw the line at digging through competitors’ trash bins, there can be gray areas that require a careful study of corporate codes of conduct and weighing those codes against whether certain activities violate your company’s, and your own, ethics and integrity.
So what is ethical competitive intelligence? Let’s define by talking about what it’s not:
- It’s not spying.
Ethical research and analysis is not corporate espionage. When you use publicly available information such as online news, TV broadcasts, social media, and radio to identify and assess threats and opportunities, it’s completely legitimate because everyone has access to the same information. It’s how you pull it all together and analyze that gives you the unique insight not everyone will share.
- It’s not in a moral gray area.
When you base your competitive intelligence on publicly available information you don’t have to worry about ethics. You didn’t hack into someone’s social media account. You’re not posing as someone you’re not. You’re using information available to everyone and that is completely ethical.
- It’s as easy as a Google search.
Wrong. Competitive intelligence requires far more than random search engine results. You need access to an automated media monitoring and analysis platform for the most comprehensive set of news and information possible and tools to visualize trends, measure frequency, and more. You don’t get that with a simple Google search.
- It doesn’t give you new insights.
Wrong again. Just because ethical competitive intelligence is based on publicly available information doesn’t mean there aren’t nuggets of insight hidden in the data that aren’t immediately obvious to others. Advanced analytics can help you uncover which of your competitors’ messages are getting the most traction in the market and which are falling flat.
If you’d like to get greater insights into competitor strategies, but don’t know how to get started, our experienced media analysis consultants can help. Contact Client Services to get the ball rolling.
2014 was a year of significant product enhancements and expanding resources for Moreover with the acquisition by LexisNexis.
In 2014, the total number of new articles increased 11.25% to an all-time high of 555,751,823. In 2015, look for the number of sources to grow substantially as the strengths of Moreover and LexisNexis are combined to provide an unmatched, comprehensive suite of content.
“Becoming part of LexisNexis is a winner for Moreover and for our customers for two big reasons,” said Paul Farrell, President at Moreover. “First, the combination of our web-based media content and services with licensed news and information from LexisNexis creates an unbeatable resource for customers that will save time and help them quickly arrive at more informed decisions; and second, the assets, expertise and reach of LexisNexis, combined with Moreover world-class product development and technology, will enable us to enhance and grow our offering around the globe.”A look back at Newsdesk 2014 improvements:
The Broadcast player lets you edit (clip), download, and save TV and radio clips to your local computer. We improved text highlighting and performance and added viewership/audience information, which can be used for media analysis.
With upgraded viewing of Newsdesk article comments, you automatically see three associated comments and an option to “Show More Article Comments.” Simply click to see 10 more comments. You can continue to click and display additional comments until all are shown.
Five New Search Facets
Article Data Download Increase
You can now download up to 20,000 articles from Analytics at one time. Accessing up to four times as much data in one download saves time and decreases the need to split a larger search into smaller 5,000 article chunks.
Newsdesk Phone App
Our free smartphone app comes with six topical newsfeeds to keep you in the know on Breaking News, Business, Entertainment, Politics, Sports, and Technology. It is now available at the Apple App Store and Google Play Store.Metabase product improvement highlights:
We introduced an alternative to XML for exchanging data, allowing delivery of the Metabase payload in a JSON format. To take advantage of JSON, simply add this to a Metabase call request:
Linking User Comments to News Articles
We’ve enriched the metadata for user comments by linking <mediaType>Comment</mediaType> posts back to the original news article or blog post they appeared on. With over 750,000 comments harvested each week, from global news sites such as CNN.com, Telegraph.co.uk, Bloomberg, Al Jazeera English, NZZ.ch and Les Echos, you can map conversations well beyond the starting point of the story and into the user discussion it generates.Not a Newsdesk or Metabase user?
If you want to learn more or get a free trial of Newsdesk or Metabase, please contact us. We look forward to hearing from you!