We’re pleased to announce that Moreover has been acquired by LexisNexis.Why are we joining LexisNexis?
Our customers already know that we provide leading news monitoring, distribution and analytical capabilities. Moreover has strong online news, broadcast, print and social media content. Combined with LexisNexis’ unmatched collection of licensed news content, we’ll provide even broader coverage across the globe. Furthermore, LexisNexis’ worldwide expertise and assets will enable us to strengthen the best-in-class solutions we bring to our users.
Current Moreover service and agreements will not change as a result of the acquisition. Customers will continue to have the same access to Moreover products, along with the highest level of customer support and training.
If you have any questions, please contact your account manager or Client Services.
Moreover Technologies is happy to be at the PRSA 2014 International Conference in Washington, D.C. We are set up at Booth #17, just inside the main entrance. If you are attending, please drop by and say hi! We’ll be demoing Moreover Newsdesk and showing off some soon-to-be released analytic features.
Most Popular NFL Teams
Which NFL teams are capturing the most media attention? How much more coverage does a well-performing team receive than a low performer? To find out, I ran a quick search in Newsdesk for NFL teams and then compared their media coverage in the chart below. What surprised me is the evenness of distribution; no team ran away with coverage, and none fell far short. The media seems to do a balanced job of covering everyone.
So let’s look at it another way. By comparing the most covered team vs the least-covered team, we can see that Chicago has higher average coverage and more spikes. The only time Tampa Bay received more coverage than Chicago was in their massive loss to the Falcons on September 18th; hardly something for which they would want to receive massive coverage.
Speaking of the Falcons, it’s the Bears’ turn to play them this week. It’ll be interesting to see how they do and whether their spike in coverage is for positive or negative news. In the meantime, check out our free NFL news feeds and follow the latest coverage on your favorite team.
Big data for competitive intelligence is the massive amounts of public news and information published daily. A rich set of analytics is then applied to the big media data to extract actionable information on your competition.
This may sound like something every company does as a matter of course. Most rely on a hodgepodge of sources cobbled together through press releases and news items from a Google Alert or search results. However, this doesn’t yield the level of detail required to inform strategic business decisions about your brand, messaging, markets, and products. And there’s a high risk of missing out on important information when you rely on manual “listening” and analysis.
With an automated media monitoring and analysis platform, you can gather comprehensive, global competitive intelligence in three easy steps:
Step 1: Determine What You Want to Know about Your Competition
Start by thinking about what you want to know about your competitors. For instance, you could:
- Track which of your competitors’ messages are getting the most traction in the market
- Determine how your brand’s reach compares with that of competitors
- Measure customer sentiment about a competitor’s brand compared to your brand
Step 2: Get the Right Data
Figuring out what you want to know helps identify the sources and types of media data you need for your analysis. The trick is to not miss anything relevant about your competition. Typically that requires gathering data across multiple media types: social media, print, industry news, and broadcast.
Because there are hundreds of thousands of worldwide media outlets churning out news and information every second of the day, a consolidated media monitoring platform provides access to all the media types and sources, while letting you automatically narrow down the results to just those that are relevant to your business.
Step 3: Analyze the Data
When you have a media monitoring and analysis platform that includes real-time dashboards and reporting, you can easily track who is leading the conversation in your market(s), measure share of voice and media attention vs. share price, benchmark and run comparisons against competitors, and evaluate and visualize trends.
One More Optional Step: Get Help from the Experts
Sometimes you may want to take your competitive intelligence a step further with more advanced analytics. If your organization doesn’t have these analytical skills in house, you can turn to a partner with expertise and experience in creating strategic business and competitive insight. Moreover’s experienced media analysis consultants are experts in helping you get the detailed insight you need from media big data. To see sample analytics and evaluation reporting, visit www.moreover.com/resource/pdfs/samplereports.pdf.
Several figures within the NFL have recently received a large amount of negative press, including Roger Goodell, Ray Rice, and Adrian Peterson. Below is a chart of the NFL figures with the most negative mentions.
Player with the Most Negative Coverage
Ray Rice is our clear winner for negative media coverage this past week, coming in with 16.67%. Roger Goodell is nipping at his heels with 13.71% of all NFL articles.
Digging into Rice’s personal coverage shows that 26.31% (633 articles) of total coverage on him is negative.
Ray Rice Is More Disliked than Ebola
Ebola is a pretty nasty virus, and right now the media is going a little hype-crazy over what a breakout could mean. Even with its potential to spread and kill people, it has less negative sentiment than Ray Rice. The chart above on Rice shows that 26.31% of the media surrounding him is negative, while the Ebola chart below shows it’s only viewed negatively in 22.86% of its articles. Ray Rice should probably hire a better PR team.
Are you curious about how your favorite player is being talked about in the news? Interested in the positive and negative sentiment surrounding Ray Rice or Adrian Peterson? Or how the media is portraying Sunday’s games?
Moreover Newsdesk delivered media coverage analysis on the World Cup. And now we are providing similar coverage for the NFL season. Our website features an RSS feed selectable by team and each week you’ll find example analysis posted on our blog. We invite journalists to contact us for additional analysis for their publications.
Most Talked About Person + Sentiment
The first chart shows who, out of all the NFL coverage over the past 7 days, has received the most media coverage. Roger Goodell has a clear lead, with Ray Rice and Adrian Peterson coming in second.
It’s always interesting to look at the sentiment behind how someone is being talked about. The second chart shows the positive vs. negative sentiment surrounding Roger Goodell. You can see that a whopping 30.84% of coverage about Goodell falls in the negative category. In comparison, Peyton Manning has only 3.65% negative coverage among his news articles.
These are just a few charts that we are able to quickly create. If you would like to see a particular NFL media coverage breakdown, either overall or for a particular team or player, please get in touch. We also specialize in a wide range of media monitoring and reporting capabilities for large enterprises.