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Peyton Manning’s 509th Touchdown Pass

Moreover Blog - Fri, 10/24/2014 - 13:36

Last Sunday Peyton Manning broke the NFL’s record for career touchdown passes when he threw number 509 to Demaryius Thomas. The resulting media coverage was significant! Peyton dominated the trending searches in Google. To put the coverage on Peyton into perspective, let’s look at another news topic that was trending at the same time; Apple’s release of iOS 8.1.

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Apple is no stranger to huge amounts of coverage, but in this case football ruled the day. Peyton’s peak of 254 articles in an hour more than doubled iOS 8.1’s 124 articles. However, not everyone was as thrilled with Peyton as with the new iOS. Following is the sentiment breakdown surrounding Peyton and iOS 8.1:

Peyton Sentiment

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iOS 8.1 Sentiment

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Comparing iOS 8.1 to Peyton, Apple’s operating system may have received a lower spike in coverage, but their overall media numbers and positive sentiment sacked the quarterback. For more coverage or to monitor your favorite team, check out our free NFL newsfeeds.

 

Moreover Joins LexisNexis

Moreover Blog - Mon, 10/20/2014 - 13:38

We’re pleased to announce that Moreover has been acquired by LexisNexis.

Why are we joining LexisNexis?

Our customers already know that we provide leading news monitoring, distribution and analytical capabilities. Moreover has strong online news, broadcast, print and social media content. Combined with LexisNexis’ unmatched collection of licensed news content, we’ll provide even broader coverage across the globe. Furthermore, LexisNexis’ worldwide expertise and assets will enable us to strengthen the best-in-class solutions we bring to our users.

Current Moreover service and agreements will not change as a result of the acquisition. Customers will continue to have the same access to Moreover products, along with the highest level of customer support and training.

If you have any questions, please contact your account manager or Client Services.

 

Visit Us at the PRSA 2014 International Conference!

Moreover Blog - Mon, 10/13/2014 - 11:12

Moreover Technologies is happy to be at the PRSA 2014 International Conference in Washington, D.C. We are set up at Booth #17, just inside the main entrance. If you are attending, please drop by and say hi! We’ll be demoing Moreover Newsdesk and showing off some soon-to-be released analytic features.

NFL Coverage Update – Most Popular vs Most Unpopular Teams

Moreover Blog - Fri, 10/10/2014 - 09:56


Most Popular NFL Teams

Which NFL teams are capturing the most media attention? How much more coverage does a well-performing team receive than a low performer? To find out, I ran a quick search in Newsdesk for NFL teams and then compared their media coverage in the chart below. What surprised me is the evenness of distribution; no team ran away with coverage, and none fell far short. The media seems to do a balanced job of covering everyone.

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So let’s look at it another way. By comparing the most covered team vs the least-covered team, we can see that Chicago has higher average coverage and more spikes. The only time Tampa Bay received more coverage than Chicago was in their massive loss to the Falcons on September 18th; hardly something for which they would want to receive massive coverage.

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Speaking of the Falcons, it’s the Bears’ turn to play them this week. It’ll be interesting to see how they do and whether their spike in coverage is for positive or negative news. In the meantime, check out our free NFL news feeds and follow the latest coverage on your favorite team.

 

Three Steps for Using Big Data for Competitive Intelligence

Moreover Blog - Tue, 10/07/2014 - 11:32

Big data for competitive intelligence is the massive amounts of public news and information published daily. A rich set of analytics is then applied to the big media data to extract actionable information on your competition.

This may sound like something every company does as a matter of course. Most rely on a hodgepodge of sources cobbled together through press releases and news items from a Google Alert or search results. However, this doesn’t yield the level of detail required to inform strategic business decisions about your brand, messaging, markets, and products. And there’s a high risk of missing out on important information when you rely on manual “listening” and analysis.

With an automated media monitoring and analysis platform, you can gather comprehensive, global competitive intelligence in three easy steps:

Step 1: Determine What You Want to Know about Your Competition 

Start by thinking about what you want to know about your competitors. For instance, you could:

  • Track which of your competitors’ messages are getting the most traction in the market
  • Determine how your brand’s reach compares with that of competitors
  • Measure customer sentiment about a competitor’s brand compared to your brand

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Step 2: Get the Right Data

Figuring out what you want to know helps identify the sources and types of media data you need for your analysis. The trick is to not miss anything relevant about your competition. Typically that requires gathering data across multiple media types: social media, print, industry news, and broadcast.

Because there are hundreds of thousands of worldwide media outlets churning out news and information every second of the day, a consolidated media monitoring platform provides access to all the media types and sources, while letting you automatically narrow down the results to just those that are relevant to your business.

Step 3: Analyze the Data 

When you have a media monitoring and analysis platform that includes real-time dashboards and reporting, you can easily track who is leading the conversation in your market(s), measure share of voice and media attention vs. share price, benchmark and run comparisons against competitors, and evaluate and visualize trends.

One More Optional Step:  Get Help from the Experts    

Sometimes you may want to take your competitive intelligence a step further with more advanced analytics. If your organization doesn’t have these analytical skills in house, you can turn to a partner with expertise and experience in creating strategic business and competitive insight. Moreover’s experienced media analysis consultants are experts in helping you get the detailed insight you need from media big data. To see sample analytics and evaluation reporting, visit www.moreover.com/resource/pdfs/samplereports.pdf.