For example, some publishers allow you to keep licensed content for 28 days, some 30 days, and others for 60 days. Publishers also charge varying licensing fees for access to their different publications. Keeping track of what content requires a license, how long it can be kept, and if it can be redistributed, can be time-consuming and tricky.
Companies must comply with copyright laws or risk expensive fines and lawsuits. As a result, many enterprises are turning to content licensing services to ensure they’re properly copying, distributing, posting, and consuming content. Some platforms consolidate publicly available and paywall content, make it searchable, and disseminate it across the entire organization in accordance with copyright laws. Content consolidation can result in compliance departments saving about 67% on their licensing bills and alleviate many headaches.
As Deloitte’s Insights for CFOs article recently noted, “In the end, enterprise compliance is about taking a centralized view of compliance, regardless of whether processes or functional units are executed centrally. Even in a decentralized environment, there needs to be a way for leaders to look across their compliance infrastructure to understand, monitor and address developments. The winning model for enterprise compliance is the one that can deliver that view in a consistent and efficient way.”
Whether a centralized or decentralized approach to copyright compliance is best for your company, it makes good sense for marketing and communications professionals to consider content consolidation to gain legal access to the right information at the right time. Acquiring content and rights from a multitude of sources can only lead to complexity, confusion, and higher risk of non-compliance. Consider looking at single provider solutions to control costs and cut through the administrative and legal inefficiencies of copyright compliance.
Just last week, we noted that the Software & Information Industry Association (SIIA) had restructured their anti-piracy division to combat copyright infringement. Now, they’ve unveiled the details of their new compliance initiative “aimed at ensuring that companies who are copying, distributing, posting, and using their content are properly licensed.”
The SIIA has launched a widespread educational campaign to get the word out to companies globally about the program. They’re also offering a short grace period to allow companies to remedy copyright violations and obtain the proper licenses to use and distribute content.
If your organization uses and distributes published content, make sure you are fully aware of the latest changes. Read the SIIA’s detailed post on PR Week.
Newsdesk improvements are driven by what customers ask for and we make a point of listening. The most recent updates take big steps forward with added functionality, including Article Sentiment, MozRank, and the ability to manage unused facets.
Article Sentiment Analysis
Sentiment allows you to evaluate whether articles are positive, neutral, or negative. Available as a new facet, a chart breakdown, and an advanced search option (ex. ‘sentiment:Positive’), it covers English language news articles rank 1-4, and will be expanding soon. There are also plans to drill down to sentiment on an entity level; the people and companies, for instance, within an article. Clients that want to have article sentiment turned on in their Newsdesk can reach out to Client Services.
SEO specialists will recognize Moz’s MozRank metric, which is a link popularity score helpful in determining an article’s influence on the web. The ranking runs from 0 (lowest rank) to 10 (highest rank), and is currently being applied to the majority of all news sources. MozRank will appear in the search facets. It is also available as a chart breakdown in the Analytics Tab and an advanced search option (ex. ‘mozRank:4’).
New MetaCarta Facets
We’re now surfacing MetaCarta data in facets such as Article Location, Article Province, Article Country, Article Subregion, and Article Region. MetaCarta data identifies the areas mentioned in an article, so to filter a search to only see articles that talk about Crimea, open the Article Province facet and select ‘Crimea’. Please keep in mind an article can mention multiple locations, so refining just to Crimea will still show article locations of Russia, US, Germany etc. in the facets, as these areas are mentioned in relation to your refinement.
This image shows all the new facets, soon-to-be-released facet controls to the right of each name, and the Hidden Facets at the bottom (read more below in “Coming Soon”):
New Breakdown Options in Analytics
You can now break down their feeds by Topic, Stock Ticker and the OpenCalais powered Person, Company, Organization and Product data in charts.
Newsdesk now allows searches for articles by domain. The advanced search command ‘site:’ works the same as a Google site: search, meaning a site:bbc.co.uk search will only return articles from the BBC. Users don’t necessarily need to know an exact Moreover source name as simply searching on the domain will return relevant results.
Clickable Author Names
Author names are now clickable whenever an author’s URL is available. The best examples are microblog content such Twitter and Sina Weibo.Coming Soon:
The facet list down the right side of a search can be long, and not all of them are always needed. Soon you will be able to click the small hyphen to the right of each facet to hide it. Hidden facets can be unhidden later from a menu at the bottom of the list.
The fair use of online intellectual property has been a well-publicized topic for many years, with conflicts arising between publishers and consumers. To help publishers protect their proprietary content, the SIIA (Software & Information Industry Association) recently announced the formation of its Intellectual Property Protection (IPP) division.
The SIIA is well known for its efforts to protect, promote, and inform the software and information industry. The renaming and larger scope of the association’s anti-piracy unit are evidence of a renewed commitment to ensure compliance. Through the IPP division, the SIIA will increase its efforts to investigate and resolve the illegal use of publishers’ online and offline content.
Publishers’ rights to compensation for their unique content have resulted in more lawsuits to protect it. Companies and end users are required to differentiate between content available for fair use and content that requires a license. The SIIA is working to ensure that publishers get paid for their content, and encourages companies to work with them to identify and protect licensed content. When the SIIA’s IPP division identifies a compliance violation from a corporation, it will take steps to resolve the violation, including litigation on the publisher’s behalf.
For more information about the SIIA IPP Division, click here.
Here at Moreover, we’re focused on not only bringing you the news and information you need, but making it as easy and productive as possible to use. Check out these three recently added capabilities designed to save you time and improve your Newsdesk experience.
If you’re a tablet user, you’ll like this: we’ve optimized the Newsdesk experience for you, including a streamlined feed reader and news search. There’s more: the new tablet view can also be “skinned” with a theme to match your corporate brand. Contact Client Services to create a theme for your company.
Have you noticed a new button when you view articles? The new Read Later button lets Newsdesk desktop and tablet users save articles to a special folder for reading later. Just click “Read Later” on any article to save it in a new feed called Read Later.
New enhancements to the Newsdesk Broadcast player let you edit (clip), download, and save TV and radio clips to your local computer. Now you can search, view, edit, preview, and download the exact reference point of interest – great for pinpointing a specific segment so that other users don’t need to view the entire clip. Plus, we’ve improved text highlighting and performance, and added viewership/audience information that can be used for media analysis.
While the new player is available now, the editing/downloading functionality will be available in the first quarter of 2014. If you’re interested in piloting the edit and download functionality, please contact your Moreover account manager.