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The NFL Season is Upon Us

Moreover Blog - Wed, 09/17/2014 - 15:53

Moreover covered the World Cup earlier this year, providing media analysis for journalists and fans alike to see how their teams and players were being talked about. Now, we want to provide similar insights into your favorite NFL teams and players.

First off, let’s take a look at how NFL media coverage has picked up over the past month. There is a distinct jump on September 4th with a 26.9% increase in coverage from exactly one week earlier on August 28th. It’s also interesting to see they trend of coverage throughout the week, with every Saturday being the lowest point.


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Most Talked About Person

The most talked about people from the last week are Ray Rice, Roger Goodell, and Adrian Peterson, together taking up more than 65% of the people mentioned in NFL coverage.


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All three of the media leaders also have extremely high levels of negative sentiment associate with their names, with Rice’s chart below also being similar for both Goodell and Peterson.


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Thursday’s Game

On a lighter note, here is the media coverage for Thursday’s matchup between the Tampa Bay Buccaneers and the Atlanta Falcons. Together they only account for 6.5% of total NFL coverage over the past 24 hours, with the Falcons slightly edging out the Buccaneers.


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Keep following our blog coverage for continued media analysis, and if there are any breakdowns that you would personally like to see, please reach out with suggestions.

The Copyright Problem: Don’t Forward that Content or You Might Become a Content Pirate

Moreover Blog - Thu, 09/11/2014 - 10:13

By Nikki Daniel, Director Global Content, Moreover

Do you ever forward an article to people – either internally or outside of your company? Silly question, right? Everyone does it because it’s so easy and lightning fast to share news and information via email, social media, or texts.

And that’s the problem: because it’s so easy, we often don’t stop to think about whether we actually have the right to share the content. It’s an issue we all need to take seriously, especially now that the Software & Information Industry Association (SIIA) is cracking down on content piracy.

Are You a Content Pirate?

Many marketers and PR professionals are not aware of the rules around copying, sharing, excerpting, and posting third-party content appropriately. Put simply, sharing another person’s copyrighted work constitutes infringement unless a license or permission is obtained from the copyright holder, or it falls within the realm of “fair use.”

While the topic is complex, you can’t afford to ignore it. Publishers have become more aggressive about protecting their copyrighted content; waging and winning legal battles that result in substantial financial rewards.

The SIIA Steps In

The SIIA launched an initiative aimed at ensuring that companies who are copying, distributing, posting, and using content are properly licensed. According to the SIIA, content piracy carries huge commercial and reputational risks. Damages range in the hundreds of thousands – and sometimes millions – of dollars.

Licensing Protects You

One way to reduce the risk of copyright non-compliance is to get a license for using the content. Many individual publishers offer licensing options. The problem is that tracking content licenses can become a logistical nightmare: which content requires a license, how long can it be kept, and can it be redistributed?

One-Stop Source for Copyright-Compliant Content

Moreover is strongly committed to respecting copyright and fair use laws – and helping our clients be successful. Our copyright-compliant media monitoring service provides you with full access to licensed content. With NewsRight, you don’t have to worry about the legal, compliance, and administrative hassles that come with accessing content behind paywalls. Best of all, you can forward content without the risk of pirating.

Read our whitepaper for more about how you can share global news, print, broadcast, and social media – and be in compliance with the latest copyright laws.

Moreover Takes the ALS Ice Bucket Challenge

Moreover Blog - Mon, 08/25/2014 - 10:45

Who hasn’t participated in or at least seen the ALS ice bucket challenge videos all over  the news and social media? It has gone viral the past couple weeks, as evidenced by a quick search in Newsdesk.


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Moreover’s Reston office decided to take challenge, and then challenge a number of other employees and partners. Here is their video, and then some responses from those who accepted the challenge:

If you would like to accept the challenge and donate to ALS, you can do so here: http://www.alsa.org/donate/