The rise of social media
April 23, 2009 4 Comments
Following Domino’s recent YouTube disaster (and Amazon`s trouble just days before), social media and the need for brands to monitor it truly hit the headlines. To illustrate that literally, here’s a graph of the phrase ‘social media’ as it appeared in the past year across ~30,000 mainstream news sites (excluding press releases).
(Does this represent a typical or required growth rate and volume for a new concept to turn mainstream?)
Graphs are from Newsdesk’s analytics tool.