Comments on: McKinsey on Web 2.0 http://www.moreover.com/blog/2009/09/04/mckinsey-on-web-2-0/ Helping Companies Turn Mass Media into Media Intelligence Wed, 05 Sep 2012 16:40:37 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: brianmackie http://www.moreover.com/blog/2009/09/04/mckinsey-on-web-2-0/#comment-85 brianmackie Tue, 15 Sep 2009 11:47:25 +0000 http://blog.moreover.com/?p=670#comment-85 Hello, thanks for your feedback and candour here - we always appreciate hearing from end-users. The free feeds are something we are always looking to grow and refresh in terms of the selection on offer, to keep them relevant and up-to-date with the latest news topics. We are also planning to grow our free offering in the near future, taking it beyond just the selection of free news feeds currently available. Keep your eyes on the blog for new developments and we'd love to hear back from you soon. Hello, thanks for your feedback and candour here – we always appreciate hearing from end-users.

The free feeds are something we are always looking to grow and refresh in terms of the selection on offer, to keep them relevant and up-to-date with the latest news topics.

We are also planning to grow our free offering in the near future, taking it beyond just the selection of free news feeds currently available. Keep your eyes on the blog for new developments and we’d love to hear back from you soon.

]]> By: Ro http://www.moreover.com/blog/2009/09/04/mckinsey-on-web-2-0/#comment-84 Ro Mon, 14 Sep 2009 10:42:31 +0000 http://blog.moreover.com/?p=670#comment-84 The whole 2.0 direction is one in which companies should be focussing more. I am here now typing a response to this blog post, web 2.0. This site is barely paying lipservice to the idea though. I understand that 2.0 is utilised within some of the applications Moreover make available but they are behind a wall. 2.0 is about integration of society and content. I am not suggesting that Moreover give there products away for free, I am suggesting that Moreover lure in custom with free bait. To a degree this is done by the provision of a fantastic selection of free RSS feeds but the problem is people are inclined to receive their feeds from the sites with which they interact. Moreover's free feeds are akin to handing out flyers to prospective customer. Real 2.0 would be akin to putting on a free fayre and drawing in clientele to make the big money on the coconut shy and the tombola. As a technology based company it is a shame that Moreover's business model is so 20th century. The whole 2.0 direction is one in which companies should be focussing more. I am here now typing a response to this blog post, web 2.0. This site is barely paying lipservice to the idea though. I understand that 2.0 is utilised within some of the applications Moreover make available but they are behind a wall. 2.0 is about integration of society and content.

I am not suggesting that Moreover give there products away for free, I am suggesting that Moreover lure in custom with free bait. To a degree this is done by the provision of a fantastic selection of free RSS feeds but the problem is people are inclined to receive their feeds from the sites with which they interact. Moreover’s free feeds are akin to handing out flyers to prospective customer. Real 2.0 would be akin to putting on a free fayre and drawing in clientele to make the big money on the coconut shy and the tombola.

As a technology based company it is a shame that Moreover’s business model is so 20th century.

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