The present of social media monitoring
November 18, 2009 Leave a Comment
The dust is settling on yesterday’s Monitoring Social Media conference #msm09, so after many insightful and intellectual speakers it is time to ponder on what social media monitoring offers us now and where it can grow in the future.
The value of social media lies in people, as consumers help to shape or influence reputation it’s clear that media has already changed. While conversations occur around products or brands the key is knowing where these are happening, your role in them and which conversations you should be involved in. This is the value of listening, what issues matter to your customers and what drives that passion on particular subjects.
A great quote from yesterday was “Social media is word of mouth on crack” (I believe original credit for this goes to Scott Seaborn), and if you’re not sure what that means just ask Domino’s Pizza. It can work both ways though, as smart brands will use social media to involve and cultivate a fan base as well as to identify risks and improve their products.
While the case for listening may be strong, the case against such monitoring tools was also a point of discussion with Asi Sharabi’s controversial blog post inspiring a lively panel debate. No solution (right now anyway) is perfect and the current limitations in technology are important to discuss, along with the many strengths and benefits. All this can only be advantageous as we move forward and the social media monitoring industry matures. Social media is fundamentally changing the way we do business, while change can often be a challenge, the social Web is here now for the long term and the sooner we can integrate it into our business intelligence solutions the sooner we can all profit from it.
MSM09 has already sparked a spirited conversation here at Moreover Towers, as we look to continue growing and innovating in the space, we’d love to hear from you if you attended the event or have any words of wisdom on the subject, if so drop us a line in the comments below!