The how and the why of social media monitoring

December 16, 2009 Zak Gollop Leave a Comment

Sifting through news and blogs, as we like to do here at Moreover, we’ve found this great post on the ROI social media on What Was I Thinking? blog. The post gives a great overview of the many facets of social media, the measurements and metrics around it and the value in social media monitoring for your company’s brand.

The post serves as an excellent resource for anyone interested, or yet to be convinced by, the power of social media and the benefits to be gained from a coherent strategy around it.

Filed under: media monitoring,social media

Tags: brand monitoring, social media, social media monitoring