CNN’s social stats

October 13, 2010 Zak Gollop Leave a Comment

CNN have been studying the ‘power of news and recommendation‘ (or ‘Pownar’ for short) looking at how readers share articles through social media and networks.  The research showed that 43% of online sharing came via social media like Facebook and Twitter, followed by email (30%), texting (15%) and instant messaging (12%).

Probably not a huge surprise as we’ve long since seen the growing relationship between traditional and newer media types, perhaps a more interesting aspect of the study was the finding that a rather small set of ‘influencers’ is responsible for the spread of the news.  The findings revealed that 87% of all shared news only accounted for 27% of all users – evidence that a minority of active Web users are driving this sharing of information.  An average user will share 13 articles a week, whilst receiving 26 stories, as highlighted before it is partly this behaviour which has pushed an increase in online news consumption in the United States.

So how do you find yourself sharing online news content? What types of news are you most likely to spread across the Web? Let us know!

Filed under: news,social media,Web trends

Tags: CNN, Facebook, linking, social media, Twitter