2012 Olympic News from Newsdesk-Top Olympic Sponsors
July 27, 2012 2 Comments
Tracking the Top Olympic Sponsors: Who Will the Big Winners Be?
As the opening ceremony of the Games of the XXX Olympiad kicks off this evening, billions of people in more than 200 countries and territories will be watching. Without a doubt, the Olympics are the biggest sporting event on the planet. And according to the official Olympics’ website ”one of the most effective international marketing platforms in the world.” But what does “most effective” mean for the 11 worldwide sponsors of this year’s Olympics?
To see who gets the most bang for their buck, we’re monitoring the media coverage of the London 2012 Olympic Sponsors: ACER, ATOS, Coke, DOW, GE, McDonalds, Omega, Panasonic, P&G, Samsung, and Visa.
With the help of our award-winning news and research tool, Newsdesk (read about how the top sponsors develop their campaigns), we’ll be mining the data and stories and reporting back to you on how the companies and brands are making out. From traditional news and social media mentions to online reputation management, over the course of the games, we’ll look at what this year’s sponsors are getting for spending tens or hundreds of millions of dollars tying their brand to the Olympic rings.
So check back here every day for our updated analysis. Let us know in the comments what you would like us to examine.