Filed under: enterprise products
A feature article by Moreover’s Senior Product Manager, Brian Mackie, appears in the latest issue of IntranetsToday explaining how companies can find and exploit opportunities within the challenges of Big Data.
His article, “Actionable Media Intelligence: Delivering a Competitive Edge”, argues that companies should be using the proper tools to turn unwieldy “mass media” into actionable “meaningful media”.
Great companies make decisions driven by data, not by gut feelings alone. The problem is that available “big data” is increasing very quickly. How does an organization make sense of it all and get it to the relevant people?
Employees are going to talk- to each other and to people outside the company. Are they informed? They should be reading targeted and relevant news every day without spending too much time seeking it out. Do you know how to get them there?
In the feature, Mr. Mackie gives a checklist of points to consider while evaluating tools for internal communication to solve these problems.
- What media sources does the service cover, does it match your particular industry needs, and can new ones be added on request?
- Check the news filtering options to make sure they will support the precisely tuned results you need (test with real-life news requirements)
- Look for flexible media distribution options: A user portal, newsletters, RSS feeds, possibly an API to integrate news search directly into an intranet
- Ensure it includes editorial control features to manage the content that flows out to the organization (e.g. the ability to quickly remove articles from an RSS feed on the intranet)
- Confirm whether customer service includes editorial support for building out searches
- Ask about their software development processes and how often they roll out new features (ideally at least monthly)
- Know the pricing – avoid ballooning content licensing costs, and beware the sweet entry level deal that is followed by a sudden not-quite-explained price hike in year two!
- Lastly, always run a trial and push the vendor to prove, not just promise, targeted business news that demonstrates value. If they can’t provide this during a trial, it’s probably because they can’t provide it full stop.
Companies can leverage their internal communication to gain an advantage in the marketplace. It is difficult, but there is opportunity in this challenge to rise above the competition:
Turning mass media it into meaningful media intelligence is a fascinating challenge – it is for vendors, publishers, and especially for the companies chasing productivity gains and competitive advantage. And therein lies the good business news: It is not too late to be an early mover and gain that edge.
Read the whole article here while it’s still free!
August 16, 2012
We are very excited to announce our new partnership with Yammer. Moreover’s Newsdesk platform now utilizes Yammer Embed, adding a conversation layer to our media intelligence services.
Here’s what Paul Farrell, Moreover Technologies’ President, has to say about the partnership:
“The ability for users to add comments and share business news socially across the organization is a natural extension of Moreover’s media intelligence service. Yammer makes this seamless, it’s a perfect fit for our customers.”
Read more about Yammer and Moreover here.
Want to test it out? Drop us a line.
February 27, 2012
Thank you to PSMG (Professional Services Marketing Group) for the article mention in their January publication of the Professional Services Management Guide.
Our own Fareita Udoh discussed how many companies operate in a complex media and information landscape and are dependent on a large number of information outlets for media content such as content aggregators, press monitoring agencies and free media tools. Read how Moreover Technologies offered Bond Pearce LLP the ability to easily create and configure customized RSS news feeds from editorially controlled sources … Click here to download
January 18, 2012
We had our usual Newsdesk bi-weekly point release yesterday, here’s the summary…
- We’ve added user-level usage info to the new Admin section, showing nr of saved feeds / dashboard widgets / exported feeds / email alerts / newsletters
- Broadcast clips now show on a newly designed, much nicer looking page, with transcript text next to the clip. You can search US and UK broadcast alongside any other media type such as online news, blogs, social media or PDF print.
Newsdesk broadcast clip example
- On internal systems, we’ve extended premium content permissioning options down to user level (previously were at global account level), meaning specific users within an organization can receive licensed premium content while other users just access the standard search.
- Searching over blogs now includes blog comments where available (you can exclude them via the Refine panel)
- Various cosmetic improvements:
- The relevancy slider now sits at the top of the Refine panel
- The search result counts now show large numbers with commas (or dots depending on country)
- We trimmed the little button cluster at the top of the Refine panel section so it’s cleaner
- The row heights in the email / newsletter / email manager lists are now nicely uniform
- You can now add a Yammer widget to your Dashboard showing latest colleague comments – just go to the “My Content” folder’s drop-down menu to add it (an optional feature for those with a Yammer account)
We hope you like the latest additions. If you’re not a client and want to find out more then here’s the link. Ciao for now!
December 2, 2011
Rossen Roussev, VP Strategy & Business Solutions at Moreover Technologies, has been chosen to participate as a speaker at the Measure Up Conference, taking place June 6-8, 2011 in Boston, MA.
Rossen will present Analytics Techniques: Media Monitoring and Reputation Analysis on Tuesday, June 7, 4 PM at the Hyatt Harborside Boston, 101 Harborside Drive, Boston, MA 02128.
Hear him discuss best practices and real-life case studies about how a simplified and standardized global media monitoring capability can save your company millions, generate new value, bring much needed business insights, and ultimately improve your reputation and competitive advantage. Learn about how to utilize different analytics techniques to realize global business benefits while delivering tangible cost savings.
Here you can listen to an interview with Rossen about his upcoming talk.
As a speaker at the 2011 Measure Up Conference, Rossen is pleased to be able to offer a 20% discount off the standard rate to join him at the event. Mention priority code SPKRM2308RR to have your discount applied. Register Today.
He will be in good company at Measure Up, billed as the world’s most comprehensive cross-dimensional view of marketing measurement best practices. According to Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes, “Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement.”
The Conference will focus on such issues as: Gleaning valuable intel about how to integrate the many pieces of measurement analytics into one cohesive and clear and marketing strategy; discovering ROI-enhancing tips and tools for online activities, especially social media; and learning how to maximize your competitive edge by leveraging the best-of-the-best from the world of increased analytics.
Other speakers include:
- Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
- Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
- Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
- Lise Brende, Director of Marketing Analytics, Bing & MSN
- Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
- Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
- Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.
Download the brochure for the full speaker list and program agenda.
Hope to see you there!
May 24, 2011
Since the October release of Newsdesk 4 our engineering team have been busy testing, tweaking and generally playing with things under the hood, adding more functionality to make Newsdesk an essential media monitoring tool.
The latest version now offers the ability to chart multiple feeds across all media types:
Charts can be saved and edited from My Content, as well as being exportable in CSV format. Pick from a variety of graph styles, then click and drag your way around the chart to isolate peaks in coverage and discover all the articles on any given day. This capability allows users to compare and spot trends over a wide range of media types, along with the Moreover‘s comprehensive filters and facets.
It is also possible to add charts to your Dashboard, alongside your other important saved feeds:
All in all we are very excited with the way Newsdesk is shaping up, and expect much more to come as we race into 2011 ready to keep pushing ourselves forward! Drop us any comments below or request a free trial here.
December 8, 2010
Gives users unified portal access to millions of news and social media results daily, cutting-edge faceted search and filtering tools.
Media aggregator Moreover Technologies announces the release of its all-new Newsdesk 4 real-time news and social media discovery, refinement and sharing service. Newsdesk 4 gives users unified portal access to millions of daily news articles and social media posts, and ability to refine results immediately using comprehensive cutting-edge faceted search and filtering tools.
“Users can capture combined news and social media coverage all in one place, then rapidly slice and dice searches in ways that will pinpoint only what they need, and discard the rest,” emphasizes Paul J. Farrell, Moreover Technologies President.
Product Manager Brian Mackie adds, “We’ve focused on the top concerns voiced by clients – ability to easily and rapidly find, process and share information. This SaaS application enables users to drill down fast to the best and most relevant search results, decide if or how to modify them, then share them easily while they’re still fresh and focused on the burning issues of the day.”
Newsdesk 4 previewers have cited ease of use of the Newsdesk 4 dashboard tools, intuitive search capabilities, and fast finding of needed content. Among discussion forum comments are: “…design is real well done,” “…very elegant application,” “…from what I’m seeing, plug and play for us,” and “…you guys are going to do great with this product…It’s a home run.”
Newsdesk 4 meets five major media aggregation aims:
- Provides multiple ways to find relevant content – including faceted search; category filters; source filters; relevance and rank filters, on the fly (e.g., mentions of companies, people, products, events and stock ticker), and pre-canned searches with cross-referencing to enable targeting relevant information without frustrating trial-and-error.
- Unifies the search for both real-time news and social media through a single conduit.
- Captures the depth and breadth of the best read, most highly regarded coverage demanded by the world’s largest companies (2.5 million results daily from more than 1.7 million-plus sources spanning 800 searchable industry categories, 100-plus countries and 50-plus languages).
- Returns clean, spam-free results that have been editorially vetted.
- Offers easy-to-use sharing tools that empower rapid and reliable distribution, including automated newsletters, email alerts and ability to maintain editorial control of feeds shared.
Mackie elaborates, “Search options abound. You can look for headlines, languages, locations, individual sources, and result digests summarized by various criteria which can be further refined. You can conduct very user-friendly Boolean searches. While sophisticated and intuitive, Newsdesk 4 also is simple and straightforward, appropriate for everyone from power users to novices.”
Newsdesk 4′s intelligence-gathering capabilities enhance strategic, tactical and operational decision-making that scales for small and enterprise businesses alike, according to Rossen Roussev, Moreover Technologies’ Vice President, Enterprise Strategy and Business Solutions.
Roussev, former External Intelligence Chief at Royal Dutch Shell, attests that Newsdesk saved his company $5 million in one year, due substantially to consolidating a variety of media monitoring vendor contracts under Moreover Technologies.
He identifies a variety of intelligence-related uses, including ability to: create an early-warning system for threats, identify emerging opportunities, compare performance and sentiments across regions, countries and competitors, refine messaging to help achieve business and communications objectives, and share all pertinent information with the right people through user-friendly distribution channels.
“Newsdesk 4 gives you a myriad of ways to find information you weren’t even looking for – such as negative information that can damage reputation, but has remained off the radar,” Mackie points out.
For more information, contact Brian Mackie, bmackie(at)moreover(dot)com.
October 20, 2010
IntraTeam 2010 has been taking place over in the Danish capital Copenhagen this past week, a global conference on how to create more effective and valuable intranet tools. The event featured many influential speakers and thinkers in the intranet sphere, including former Shell Enterprise Portal Manager Rossen Roussev who touched upon the successful relationship between Royal Dutch Shell and Moreover.
Wheat & Chaff blog has a good summary of the event as a whole, summing up the benefits Newsdesk provided for Shell nicely by illustrating how the supermajor managed to save millions of dollars by consolidating overlapping media monitoring contracts into the one solution.
The IntraTeam Event 2010 is rounding off today, so catch the latest #IE10 tweets to stay in touch with the latest thoughts and comments while you can!
March 4, 2010
Here at Moreover we are pleased to announce a free Webinar showcasing how to track and monitor the latest social media buzz using Moreover’s Newsdesk.
It has been estimated that by the year 2010, 70% of all digital information being created will be user-generated, with social media applications, such as Twitter, Wikipedia, Amazon, YouTube and Flickr attracting over one billion users within five years.
With the dramatic increase in user generated content, the challenge for today’s content manager is how to track quality social media news and disseminate it across their enterprise.
The Webinar, first in a series of events and activities focused on important industry issues, will take place this Wednesday 23 September at 16.30 BST/11.30 EDT/08.30 PDT. So if you’re interested in attending please register here and we look forward to your company on Wednesday!
September 21, 2009
Forbes Insights and Google have paired up to produce an interesting study, “The Rise of the Digital C-Suite”, examining how younger generations of executives (the CEOs of tomorrow!) are increasingly using the Internet as a key source of business intelligence.
Some of the findings that really seem to stand out, especially as this is a trend that is likely to keeping on growing, are:
- The Internet is the most valuable resource for executives for gathering business information, outstripping at-work contacts, personal networks, trade publications, etc. In fact, 74% of respondents rated the Internet as very valuable (5 on a 5-point scale).
- During work hours, 70% of executives prefer to read “traditional print media” online rather than in print (30%), and 69% prefer to access “traditional broadcast media” online rather than over the air.
- Executives under age 40 (which the report calls “Generation Netscape”) are by far the most likely to engage with emerging Internet technologies:
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- 65% of under-40 executives maintain a work-related blog weekly or more frequently. That figure is 41% for 40 to 49-year-olds and 10% for those above 50 years.
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- 65% of the under-40 executives contribute to or read Twitter at least weekly. That drops to 44% for 40 to 49-year-olds and just 7% for those who are over 50 years old.
Certainly shows that executives are readily embracing the Internet and happy to evolve with it, as social media and other emerging technologies become ever more salient.
July 9, 2009
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