Filed under: media monitoring
A feature article by Moreover’s Senior Product Manager, Brian Mackie, appears in the latest issue of IntranetsToday explaining how companies can find and exploit opportunities within the challenges of Big Data.
His article, “Actionable Media Intelligence: Delivering a Competitive Edge”, argues that companies should be using the proper tools to turn unwieldy “mass media” into actionable “meaningful media”.
Great companies make decisions driven by data, not by gut feelings alone. The problem is that available “big data” is increasing very quickly. How does an organization make sense of it all and get it to the relevant people?
Employees are going to talk- to each other and to people outside the company. Are they informed? They should be reading targeted and relevant news every day without spending too much time seeking it out. Do you know how to get them there?
In the feature, Mr. Mackie gives a checklist of points to consider while evaluating tools for internal communication to solve these problems.
- What media sources does the service cover, does it match your particular industry needs, and can new ones be added on request?
- Check the news filtering options to make sure they will support the precisely tuned results you need (test with real-life news requirements)
- Look for flexible media distribution options: A user portal, newsletters, RSS feeds, possibly an API to integrate news search directly into an intranet
- Ensure it includes editorial control features to manage the content that flows out to the organization (e.g. the ability to quickly remove articles from an RSS feed on the intranet)
- Confirm whether customer service includes editorial support for building out searches
- Ask about their software development processes and how often they roll out new features (ideally at least monthly)
- Know the pricing – avoid ballooning content licensing costs, and beware the sweet entry level deal that is followed by a sudden not-quite-explained price hike in year two!
- Lastly, always run a trial and push the vendor to prove, not just promise, targeted business news that demonstrates value. If they can’t provide this during a trial, it’s probably because they can’t provide it full stop.
Companies can leverage their internal communication to gain an advantage in the marketplace. It is difficult, but there is opportunity in this challenge to rise above the competition:
Turning mass media it into meaningful media intelligence is a fascinating challenge – it is for vendors, publishers, and especially for the companies chasing productivity gains and competitive advantage. And therein lies the good business news: It is not too late to be an early mover and gain that edge.
Read the whole article here while it’s still free!
August 16, 2012
This week we have been exploring how the top Olympic sponsors having been benefiting from their advertising budget. As a change of pace, today we’ll be looking at how Moreover Technologies is powering coverage of the Olympics through the BBC website.
The British Broadcasting Corporation(BBC) has some of the best Olympic coverage in the world and Moreover Technologies, Newsdesk and Search Engine Toolkit, help provide value to the BBC visitors.
There are 3 levels of Olympic coverage offered through the BBC website:
Countries
Every country has their own news page, listing key facts, records, medal counts, and more. The “Around the Web” news is powered by Moreover and is a part of every country’s page.
Great Britain’s page:
Sports
Just like countries, each sport being showcased in the Olympics has its own dedicated page. Moreover’s tools allow the “Around the Web” section to be populated with relevant news with minimal manual intervention.
A portion of the swimming page:
Individuals
Top individual Olympians also have their own pages supported by Moreover’s news. Hundreds of pages at www.BBC.co.uk showcase how information can be automatically displayed using a robust taxonomy to create value for visitors.
“Around the Web” section for Tony Martin:
What has been your go-to source for Olympics coverage?
August 1, 2012
Over at commpro.biz, Todd Murphy, the Vice President of Universal Information Services explores how PR professionals should view the role of traditional news in the current media monitoring landscape dominated by Twitter and Facebook.
The main takeaway is that even if traditional print and online news don’t have the buzz, you ignore them at your own peril.
Recently, changes within the news monitoring industry have prompted some to question the value of the individual mediums [sic] that news tracking services monitor. [Only] a couple of us [are] now tracking all media and providing true measurement of those results…
Social media are where stories break and people discuss the news, but these discussions are typically anchored around traditional news content. Keep this in mind when determining priorities for media monitoring.
…the evolving landscape of all news media has changed the way news monitoring services track your news. However, this causality isn’t because one medium is less valuable, but rather our change in monitoring and measurement has been precipitated by an equal shift in how PR professionals and communicators should be earning their media exposure. Think in terms of just “media”, instead of mainstream vs. new media.
Looking at the engagement in spheres of social media without also monitoring the news is to have a large blind spot in your Public Relations vision.
With the exception of a few dozen online sources and blogs, mainstream media is still driving the public relations train. Perhaps, though, it is better for more people to realize that we’re no longer riding a train. We’re cruising at light speed. Monitoring where a story first pops in the mainstream media, and then mapping the engagement of that story as it resonates through newer mediums [sic], is now the standard for public relations.
It is worth the time to read it all.
Tell us in the comments if you agree or disagree that social media complements, rather than supplants, traditional news?
July 25, 2012
We have just rolled out new changes to Newsdesk to facilitate your media monitoring efforts.
Improvements to User Comments on the Dashboard
You can now see which articles have comments from other users directly on the Dashboard widgets. Click the icon next to an article to see the discussion from colleagues about a news topic and to add your own comments.
New Article and Source Metadata in Feed Export
The Rich Atom feed now provides additional metadata about the source and the article. It can be used to build up a client-side index of articles for more detailed media analytics.
It also allows clients to offer a richer end-user experience by displaying more information alongside article headlines, such as the country of a source.
Here is an example of an article with the new tagging:
<entry>
<title type=”html”>Olympic and Paralympic Values – Excellence week</title>
<link rel=”alternate” href=”https://newsdesk.moreover.com/linkToStory/ />
<link rel=”enclosure” href=”http://site.com/image.png” />
<id>https:/newsdesk.moreover.com/linkToStory</id>
<updated>2012-07-12T17:57:00Z</updated>
<published>2012-07-12T17:57:00Z</published>
<summary type=”html”>Olympic and Paralympic Values: Excellence week. On June 11, World Class kicked off seven weeks of Olympic-themed content in our buildup to the London 2012 Olympic Games…
</summary>
<source>
<title>BBC</title> manually indent these a little more
<link rel=”alternate” href=”http://www.bbc.co.uk” />
</source>
<m:article_id>6817501983</m:article_id>
<m:language>English</m:language>
<m:publisher>British Broadcasting Corporation</m:publisher>
<m:source_rank>1</m:source_rank>
<m:source_category>National</m:source_category>
<m:source_sections>
<m:source_section>Society</m:source_section>
<m:source_section>Standard</m:source_section>
</m:source_sections>
<m:region>Europe</m:region>
<m:subregion>Northern Europe</m:subregion>
<m:country>United Kingdom</m:country>
<m:feed_class>News</m:feed_class>
<m:stock_tickers>
<m:stock_ticker>XSTU:ITJ</m:stock_ticker>
<m:stock_ticker>XMUN:ITJ</m:stock_ticker>
<m:stock_ticker>XFRA:ITJ</m:stock_ticker>
<m:stock_ticker>XBER:ITJ</m:stock_ticker>
<m:stock_ticker>XTKS:4951</m:stock_ticker>
</m:stock_tickers>
<m:topics>
<m:topic>Sports: London 2012 news</m:topic>
<m:topic>Sports: latest</m:topic>
<m:topic>Society news</m:topic>
</m:topics>
</entry>
To see how you can take advantage of these new features, contact your client services representative.
July 24, 2012
FreePint’s VIP Magazine just published their very positive product review of Newsdesk, Moreover’s media intelligence service used for media monitoring, competitive intelligence, and enterprise-wide news sharing.
Read the reviewer’s summary in his blog post. Subscribers can read the full review in this month’s VIP Magazine.
To learn more about how Newsdesk helps marketing, information professionals and corporate communications teams take advantage of media intelligence, just visit our website.
May 23, 2012
The award-winning Newsdesk service used by companies worldwide for media monitoring, competitive intelligence, and enterprise-wide news distribution launched new features this week! Read more about these new features and learn more about how Newsdesk gives marketing and corporate communications teams a powerful set of tools allowing them to turn unstructured mass media into actionable market intelligence:
Better Broadcast.
The TV broadcast coverage now includes ‘designated market area’ (DMA) data for local US TV channels. We are also showing keyword highlighting in broadcast transcripts for easier scanning, and have made improvements to the legibility of the transcript.
Power Search
Users adept at writing complex search queries can now use more advanced search engine parameters, for even more specialist and detailed search results. Contact your account manager to enable this new feature.
Refresh your dashboard
Update the articles in the feeds saved to your dashboard without having to refresh your browser.
Improved styling For Better Readability
The Dashboard and Saved Feeds list now sport sharper fonts and a cleaner layout, including thumbnail images, to make it easier to scan the latest headlines.
Rolling Out Shared Dashboards and User Comments
We recently announced “Shared Dashboards”, allowing administrators to customize a common Dashboard, and “User Comments”, enabling users to add comments to news articles. Tomorrow’s update will introduce these new features to all customers.
May 2, 2012
Tradition Energy required a service that could track and distribute targeted business news and industry trends, providing customers with actionable media intelligence while still fresh enough to make a difference.
Read about how Moreover Technologies helped Tradition Energy and visit TheEnenergyDesk.com and view customized, live Newsdesk feeds in action.
February 21, 2012
Thank you to PSMG (Professional Services Marketing Group) for the article mention in their January publication of the Professional Services Management Guide.
Our own Fareita Udoh discussed how many companies operate in a complex media and information landscape and are dependent on a large number of information outlets for media content such as content aggregators, press monitoring agencies and free media tools. Read how Moreover Technologies offered Bond Pearce LLP the ability to easily create and configure customized RSS news feeds from editorially controlled sources … Click here to download
January 18, 2012
Every other Thursday we release an update to Newsdesk, our media monitoring and enterprise news sharing service.
We’ve added some great new features based on customer feedback, and we’re especially pleased to introduce a case sensitive search option along with the ability to specify that your search terms must appear within the first X words of the articles.
Here’s this week’s full product update summary:
- Spanish interface: We now have a fully-fledged Spanish interface, which our client services team can switch on for entire accounts or just for individual users. (In due course we will make this an end-user setting so users can control it themselves.)
- New search options: Several new excellent search options on the newly named “Emphasis” filter (previously “Headline” filter) that can really help you zoom in on search terms and boost the relevancy of the results:
- Users can now select if they only want to search within the first X words of the article (first 100, 200, 500 words etc).
- You can now set the search to be case sensitive, so for instance “Shell” will match to “Shell” but not “shell”.
- And you can make the case sensitive search also be accented character sensitive, so e.g. “Nestlé” will only match “Nestlé”, not “Nestle” or “nestle”.
- The headline search options are still there as well of course. Here’s a screenshot:
Newsdesk Media Monitoring new Emphasis filter
- We’re also now showing Twitter user’s pictures (“avatars”) alongside the search results.
- We’ve made it a little easier to select folders when you save a search by showing the tree structure.
- The search results will now show you how old a story is in number of weeks, instead of just “1 month old”, to make it a bit clearer.
- Users can now delete up to a maximum of 2000 articles from a feed. Users can continue to delete stories, but after 2000 the oldest story will be undeleted to make way for the new one.
We hope our customers enjoy these latest updates, and stay tuned for our next release in two weeks time!
November 4, 2011
A story about a Florida bank being foreclosed on by a homeowner has recently gone viral. Noah Seidenberg of The Evanstonian has a good summary of this crazy turn of events:
So here’s what happened. A couple in Naples, Florida bought a home with cash (no mortgage) in 2009. In 2010, Bank of America began foreclosure proceedings against them. This was Bank of America’s mistake, of course. This couple, the Nyerges, hired an attorney to help defend them against this foreclosure, and then Bank of America realized their mistake and dropped it. Well, it’s great that it’s been dropped, but the Nyerges are out $2,534 in legal fees. So they’ve requested that Bank of America cover the cost multiple times over the phone and in writing. They finally get a judge to order that Bank of America pay the fees. When they still haven’t gotten their check after five months of more calls and letters, they obtained an order of foreclosure against the bank.
Read the whole thing here.
While this has been reported in the news, Social Media has really run wild with the story. Using Newsdesk 4, I plotted out the mention of Bank of America and foreclosures (in their various permutations). You can see the huge spike of blog posts vs traditional news coverage.
For the last 30 days, Social Media and News coverage have been trending together rather evenly. For this story, however, blogs blew the news sites out of the water.
A lot of people are chasing after the nature of what makes a story viral. In this case it seems rather clear that the populist angle in this story is appealing. It is human nature to celebrate the little guy winning over the big guy.
Do you agree? Let us know in the comments.
June 8, 2011
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