Filed under: media monitoring
Rossen Roussev, VP Strategy & Business Solutions at Moreover Technologies, has been chosen to participate as a speaker at the Measure Up Conference, taking place June 6-8, 2011 in Boston, MA.
Rossen will present Analytics Techniques: Media Monitoring and Reputation Analysis on Tuesday, June 7, 4 PM at the Hyatt Harborside Boston, 101 Harborside Drive, Boston, MA 02128.
Hear him discuss best practices and real-life case studies about how a simplified and standardized global media monitoring capability can save your company millions, generate new value, bring much needed business insights, and ultimately improve your reputation and competitive advantage. Learn about how to utilize different analytics techniques to realize global business benefits while delivering tangible cost savings.
Here you can listen to an interview with Rossen about his upcoming talk.
As a speaker at the 2011 Measure Up Conference, Rossen is pleased to be able to offer a 20% discount off the standard rate to join him at the event. Mention priority code SPKRM2308RR to have your discount applied. Register Today.
He will be in good company at Measure Up, billed as the world’s most comprehensive cross-dimensional view of marketing measurement best practices. According to Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes, “Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement.”
The Conference will focus on such issues as: Gleaning valuable intel about how to integrate the many pieces of measurement analytics into one cohesive and clear and marketing strategy; discovering ROI-enhancing tips and tools for online activities, especially social media; and learning how to maximize your competitive edge by leveraging the best-of-the-best from the world of increased analytics.
Other speakers include:
- Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
- Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
- Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
- Lise Brende, Director of Marketing Analytics, Bing & MSN
- Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
- Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
- Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.
Download the brochure for the full speaker list and program agenda.
Hope to see you there!
May 24, 2011
Posted by Chad
There has been a lot of buzz about the reaction in Social Media to the news of Osama bin Laden’s death. The story broke late Sunday and people plugged into the Social Media pipeline learned about it a full hour before President Obama made the announcement on television.
In comparison, let’s look at how online News sites reacted:
On Saturday, April 30th, the biggest story involving Osama bin Laden was a story about a bombing in Morocco, possibly connected to al-Qaida. There were few than 100 mentions of his name.
On Sunday, May 1st, that number jumped to nearly 3000, up 3135% from the day before.
By Monday, news mentions exploded to nearly 40,000. That’s roughly a 1400% increase from Sunday.
From Saturday to Monday, there was a 44,475% increase in news coverage about Osama bin Laden.
Monday, May 2nd, was the day with the most mentions of Osama bin Laden. Nearly 15% of all news worldwide mentioned his name.
Here we can see how US vs. Middle Eastern coverage of Osama bin Laden has been for the last 30 days. This chart includes searches for Osama’s name in Arabic (أسامة بن محمد بن عوض بن لادن), so it is likely that there is some noise in the red bars below.
We can see that news and social media both react strongly to trends. At its peak, a single story can dominate the world’s headlines. It also shows that coverage tends to fall off quickly, even in the affected area, like the US in the chart above.
Also, when we look at products that are mentioned most in connection to Osama bin Laden, there is one clear – and extraordinarily pervasive – winner.
May 10, 2011
Posted by Chad
Transparency and track record are extremely important criteria for selecting and staying with a social media monitoring and aggregation company. Anyone can make any claims about anything at any time, but how do they document them?
It’s a very slippery slope, as social media monitoring aggregator’s work 24/7 to find and promote their latest competitive edge. As everyone knows, the more you’re scrambling for the top spot, the greater the likelihood of exaggerated or downright false claims.
That said, there are three “Qs” that will help define the best social media monitoring solution partner for you. They are: Quantity, Quality, Questioning.
Quantity & Quality
This is much trickier than it seems at first glance. For example, Moreover Technologies, just achieved a milestone of actively monitoring 2.5 million-plus independent social media feeds. That’s more than triple the 750,000 active feeds just a year ago, and positions Moreover Technologies as a strong force in the social media monitoring space.
But quantity without quality means nothing. You can have the highest quantity in the world, but if a substantial portion of the feeds are spam, dead blogs and adult blogs, you’re working at cross-purposes. It makes it that much harder to find real-time relevant information.
So, while we are adding to the total feed base, we’re also deleting material that doesn’t meet our spam-free White List standards. In fact, we just eliminated 125,000 feeds that had not posted in the last six months or were not posting original content.
Questioning.
Don’t take our claims or anyone else’s at face value. This is where transparency and track record become very important. A legitimate claim should be factually provable via some type of transparent data. For example, we can document our total number of feeds, and show you the ones that we’ve taken off the White List.
Track record brings historical performance data into view. If a company has a long history of providing accurate and verifiable information, it enhances the likelihood of a continuing tradition. On the other hand, if a company hasn’t been around long enough to have amassed a substantial track record, or has been called out for providing inflated data, it’s more likely to continue this process. After all, habits—both good and bad—are hard to break.
By seeking to understand quantity and quality of the social media monitoring data provided, then asking lots of questions to verify legitimacy and long-term consistency, you will get a social media monitoring solution that will perform today, tomorrow, and long beyond.
April 5, 2011
Posted by Zak G
You may have caught this interesting news piece last week, Brand Finance announced their latest league table ranking the most valuable brands in the world, with Google supplanting Walmart to become the new king of the hill. Microsoft also rose up the chart, pushing Walmart into third, with IBM and Vodafone making up the top five. Anyway, we thought it’d be worth while to compare the top ten in terms of share of voice across the news headlines:
As can be seen Google live up to their ranking as the globe’s most valuable brand, weighing in with almost a quarter (24.7%) of all news headlines when compared to their peers. Although not far behind Google, with 24.17% of stories, is Apple whose coverage has no doubt been buoyed this past month by the release of its iPad 2. Microsoft comes in at three, but possibly more surprising, is the inclusion of AT&T in fourth with 12.77% share of articles – although this can be explained by the massive spike in coverage since the recent announcement of their intended acquisition of T-Mobile USA. IBM make up our top five, in terms of news coverage, suggesting perhaps that (American) tech companies make for the best headlines?
Any surprising results in there – brands you think deserve to be ranked higher or ones that deserve more press coverage? For the complete BrandFinance Global 500 click here.
March 29, 2011
Since last week’s earthquake and tsunami in Japan, mentions of ‘Japan’ over online media have understandably risen by near eight-fold over the course of the weekend. As events in the Far East continue to dominate the news, it is also worth comparing this with another story that has been in the headlines for the past couple of weeks.
Coverage of the ongoing unrest in North Africa has declined in the same space of time, with mentions of ‘Libya’ dropping over 50% between Thursday last week and yesterday, illustrated in the chart below:
For real-time coverage of both these events then subscribe to our free RSS feeds, Japan disaster news and Libya unrest news.
More importantly, should you wish to help support relief efforts in either Japan or North Africa then donate at the Red Cross here or here.
March 15, 2011
Periodically, it’s important for every company to grade itself and determine how it stacks up to the competition. A Media Monitoring company has released a video detailing the six criteria they view as critical to selecting an “online media intelligence partner.” We decided to address our performance using these six criteria. Rather than grade ourselves, however, we thought it would be more useful and meaningful if you grade us based on our responses below. So, here goes:
Coverage: 2.2 million+ sources returning 2.2 million news and social media results daily through a unified portal; ability to find non-feed-based content (e.g., academic and government sites, research group reports, company websites) by going out and collecting influential sources not on the RSS radar; delves into 800+ searchable industry categories spanning 100+ countries and 50+ languages.
Relevance: Sophisticated, cutting-edge filtering and refinement tools and an editorial review team weed out irrelevant information and spam quickly; intuitive, user-friendly search tools enable users to pinpoint their most relevant news and social media content rapidly; industry-leading “feed of feeds” using the Web’s original ping server ensures returning real-time relevant results.
Speed: Not only does the powerful weblogs.com ping server reliably gather results fast, easy-to-use tools are in place to share information rapidly via customized newsletter, email alerts, and feed sharing tools; Fortune 500 clients and the world’s leading media monitoring agencies depend on Moreover to be fast, fresh, and focused.
Analytics/Analysis: An easily learned and operated dashboard provides capability to access massive global content and filter it down to the “best of the best” results–making research and development efforts less laborious, and much more accurate and relevant; offers on-the-fly analysis (e.g., mentions of companies, people, products, events and stock tickers); enables creation and sharing of charts to simplify presentation of R&D information.
Account Service: Help is available via both phone and email; experienced professionals can help with everything from troubleshooting to training, adding new sources to assessing best ways to maximize client value; besides automated filtering and scrubbing, real people provide editorial review—enhancing both quality and quantity of content.
Adaptability: An entire suite of media monitoring and market & competitive intelligence solutions offers maximum choice and flexibility in how information is gathered, refined and shared; a comprehensive client service team stands ready to provide further customization; R&D to enhance and expand services based on client feedback is ongoing and omnipresent.
March 9, 2011
Moreover Technologies’ CODiE finalist Newsdesk 4 powers the new Precise Profile service
LONDON, Jan. 19, 2011 /PRNewswire/ – Precise, the UK’s leading media intelligence provider, and Moreover Technologies, a global leader in media aggregation, today announced a strategic partnership that offers a unique news and social media intelligence capability to the UK market.
Precise Profile, powered by Moreover Technologies’ Newsdesk 4 engine, will provide users with the first single platform access to global online news, social media and micromedia, enabling them to track an unlimited number of topics, to intelligently refine results and efficiently share them.
Newsdesk 4 has been recognized by The Software & Information Industry Association (SIIA) as a “Best Content Aggregation Solution” category finalist in its 26th Annual CODiE Awards competition. The winner will be announced Jan. 25 in New York.
Commenting on the service, Keir Fawcus, Managing Director at Precise said: “We are delighted to be able to respond to client demand for immediate awareness of relevant online news, social media and micromedia. It is a significant challenge to rapidly pinpoint accurate and relevant results from millions of daily news articles and social media posts and we believe that Precise Profile’s intuitive, cutting-edge search and filtering tools answer this challenge in a groundbreaking way.”
Paul J Farrell, Moreover Technologies President, said: “This is a perfect example of how companies offering overlapping capabilities can collaborate to complement each other, rapidly creating improved value for end clients. Newsdesk 4 offers a number of significant innovations in news and social media monitoring, refining and sharing, including intuitive, leading-edge faceted search and filtering tools. With its single platform for news and social media, user-friendly filters to rapidly identify relevant results from millions of daily news articles and social media posts, and powerful sharing tools, including automated alerts, newsletters and editorial feeds, Newsdesk 4 will deliver significant new insights and productivity gains to users.”
In this rapidly developing area, the Precise Profile portal delivers an easy to learn and navigate tool for monitoring coverage and produces quality results immediately.
About Precise
Precise is the UK’s leading provider of media intelligence services, providing press, online, broadcast and social media monitoring, media analysis and forward planning services in support of PR and external communications activity. Precise is retained by 5,000 agency, corporate, consumer, financial, charity and government clients including the majority of the top 100 PR agencies and over 75% of the FTSE 100.
www.precise.co.uk
About Moreover Technologies
Founded in 1998, Moreover Technologies is a trusted aggregator of global news and social media. Clients include Royal Dutch Shell, Sony, Adobe, Citigroup, Hill & Knowlton, BBC, Kingfisher, Businessweek, Reuters UK, Siemens and Simon & Schuster. Through US and UK offices, the firm offers corporate customers worldwide direct access to comprehensive, yet targeted, real-time business and consumer information from the Web’s most read and respected sources. Daily, Moreover Technologies offers unified portal access to 2.2 million news articles and social media posts from 1.8 million editorially vetted sources across 100+ countries, 50+ languages and 800+ searchable industry categories.
www.moreover.com
January 20, 2011
Since the October release of Newsdesk 4 our engineering team have been busy testing, tweaking and generally playing with things under the hood, adding more functionality to make Newsdesk an essential media monitoring tool.
The latest version now offers the ability to chart multiple feeds across all media types:
Charts can be saved and edited from My Content, as well as being exportable in CSV format. Pick from a variety of graph styles, then click and drag your way around the chart to isolate peaks in coverage and discover all the articles on any given day. This capability allows users to compare and spot trends over a wide range of media types, along with the Moreover‘s comprehensive filters and facets.
It is also possible to add charts to your Dashboard, alongside your other important saved feeds:
All in all we are very excited with the way Newsdesk is shaping up, and expect much more to come as we race into 2011 ready to keep pushing ourselves forward! Drop us any comments below or request a free trial here.
December 8, 2010
An independent review of our all-new Newsdesk 4 in FreePint’s November VIP Report reveals that this cutting-edge discovery and sharing service is fulfilling its promise.
In her conclusion, author Penny Crossland summarizes, “Newsdesk4 is a powerful search tool, providing users with links to global and authoritative sources on the web. One of its many strengths lies in the myriad of social media sources it aggregates. Searching is user-friendly and numerous filters result in targeted results – considerably more targeted than any web search engine could produce…The email and newsletter facilities make Newsdesk4 a useful tool for sharing information within corporations.”
Report excerpts confirm Newsdesk 4’s strong performance as a news and social media content search and sharing solution that “appeals to both end-users and experienced business searchers, by using standard search engine facilities and faceted search tools.” Areas addressed include:
Overall functionality and enhancements—
“Newsdesk 4 uses new technology, an improved search engine and incorporates several new features such as increased faceted search capabilities, more filters to refine searches and analytical tools…It is a particularly useful tool for media monitoring, corporate marketing and marketing communications departments and can be embedded into corporate intranets…”
Breadth and depth of social media and news coverage—
“Newsdesk 4’s social media coverage is impressive…news coverage spans numerous industry sectors…According to the vendor around 40,000 online news sources are monitored, however there is an overlap between sources when it comes to sector coverage. Analysed by industry sector, the number of sources is considerably more, reaching around 90,000.”
Global reach and presence—
“Customers are able to search for news from 148 regions, sub-regions or countries…this category also includes major cities… Newsdesk 4’s search facility covers an impressive range of languages.”
Real-time relevancy—
“Newsdesk4’s strength lies in its near real-time access to news.”
User-friendly look and feel—
“The Newsdesk 4 interface has an attractive layout and is easy to navigate. Despite a wealth of sources, categories and search facilities, the portal does not feel overcrowded.”
Robust search tools—
“…a relevancy slider, which scores articles against keywords used in a search, allows users to zoom in on the most relevant stories…I particularly liked the ‘refine’ function on the right hand side of the screen. This bar displays results according to 13 criteria, which can be used to further filter results…Advanced Search options…are all intuitive to use and self-explanatory.”
Flexible sharing options—
“At this point it is possible to clip articles to feeds or drag and drop them into feeds. The email button on the results screen allows customers to forward stories on to colleagues…The email tab on the interface enables users to set up and manage email alerts and to create custom newsletters.”
The complete Report is now available for FREE download on our website.
November 23, 2010
Gives users unified portal access to millions of news and social media results daily, cutting-edge faceted search and filtering tools.
Media aggregator Moreover Technologies announces the release of its all-new Newsdesk 4 real-time news and social media discovery, refinement and sharing service. Newsdesk 4 gives users unified portal access to millions of daily news articles and social media posts, and ability to refine results immediately using comprehensive cutting-edge faceted search and filtering tools.
“Users can capture combined news and social media coverage all in one place, then rapidly slice and dice searches in ways that will pinpoint only what they need, and discard the rest,” emphasizes Paul J. Farrell, Moreover Technologies President.
Product Manager Brian Mackie adds, “We’ve focused on the top concerns voiced by clients – ability to easily and rapidly find, process and share information. This SaaS application enables users to drill down fast to the best and most relevant search results, decide if or how to modify them, then share them easily while they’re still fresh and focused on the burning issues of the day.”
Newsdesk 4 previewers have cited ease of use of the Newsdesk 4 dashboard tools, intuitive search capabilities, and fast finding of needed content. Among discussion forum comments are: “…design is real well done,” “…very elegant application,” “…from what I’m seeing, plug and play for us,” and “…you guys are going to do great with this product…It’s a home run.”
Newsdesk 4 meets five major media aggregation aims:
- Provides multiple ways to find relevant content – including faceted search; category filters; source filters; relevance and rank filters, on the fly (e.g., mentions of companies, people, products, events and stock ticker), and pre-canned searches with cross-referencing to enable targeting relevant information without frustrating trial-and-error.
- Unifies the search for both real-time news and social media through a single conduit.
- Captures the depth and breadth of the best read, most highly regarded coverage demanded by the world’s largest companies (2.5 million results daily from more than 1.7 million-plus sources spanning 800 searchable industry categories, 100-plus countries and 50-plus languages).
- Returns clean, spam-free results that have been editorially vetted.
- Offers easy-to-use sharing tools that empower rapid and reliable distribution, including automated newsletters, email alerts and ability to maintain editorial control of feeds shared.
Mackie elaborates, “Search options abound. You can look for headlines, languages, locations, individual sources, and result digests summarized by various criteria which can be further refined. You can conduct very user-friendly Boolean searches. While sophisticated and intuitive, Newsdesk 4 also is simple and straightforward, appropriate for everyone from power users to novices.”
Newsdesk 4′s intelligence-gathering capabilities enhance strategic, tactical and operational decision-making that scales for small and enterprise businesses alike, according to Rossen Roussev, Moreover Technologies’ Vice President, Enterprise Strategy and Business Solutions.
Roussev, former External Intelligence Chief at Royal Dutch Shell, attests that Newsdesk saved his company $5 million in one year, due substantially to consolidating a variety of media monitoring vendor contracts under Moreover Technologies.
He identifies a variety of intelligence-related uses, including ability to: create an early-warning system for threats, identify emerging opportunities, compare performance and sentiments across regions, countries and competitors, refine messaging to help achieve business and communications objectives, and share all pertinent information with the right people through user-friendly distribution channels.
“Newsdesk 4 gives you a myriad of ways to find information you weren’t even looking for – such as negative information that can damage reputation, but has remained off the radar,” Mackie points out.
For more information, contact Brian Mackie, bmackie(at)moreover(dot)com.
October 20, 2010
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