Filed under: media monitoring
FreePint’s VIP Magazine just published their very positive product review of Newsdesk, Moreover’s media intelligence service used for media monitoring, competitive intelligence, and enterprise-wide news sharing.
Read the reviewer’s summary in his blog post. Subscribers can read the full review in this month’s VIP Magazine.
To learn more about how Newsdesk helps marketing, information professionals and corporate communications teams take advantage of media intelligence, just visit our website.
May 23, 2012
The award-winning Newsdesk service used by companies worldwide for media monitoring, competitive intelligence, and enterprise-wide news distribution launched new features this week! Read more about these new features and learn more about how Newsdesk gives marketing and corporate communications teams a powerful set of tools allowing them to turn unstructured mass media into actionable market intelligence:
Better Broadcast.
The TV broadcast coverage now includes ‘designated market area’ (DMA) data for local US TV channels. We are also showing keyword highlighting in broadcast transcripts for easier scanning, and have made improvements to the legibility of the transcript.
Power Search
Users adept at writing complex search queries can now use more advanced search engine parameters, for even more specialist and detailed search results. Contact your account manager to enable this new feature.
Refresh your dashboard
Update the articles in the feeds saved to your dashboard without having to refresh your browser.
Improved styling For Better Readability
The Dashboard and Saved Feeds list now sport sharper fonts and a cleaner layout, including thumbnail images, to make it easier to scan the latest headlines.
Rolling Out Shared Dashboards and User Comments
We recently announced “Shared Dashboards”, allowing administrators to customize a common Dashboard, and “User Comments”, enabling users to add comments to news articles. Tomorrow’s update will introduce these new features to all customers.
May 2, 2012
Tradition Energy required a service that could track and distribute targeted business news and industry trends, providing customers with actionable media intelligence while still fresh enough to make a difference.
Read about how Moreover Technologies helped Tradition Energy and visit TheEnenergyDesk.com and view customized, live Newsdesk feeds in action.
February 21, 2012
Thank you to PSMG (Professional Services Marketing Group) for the article mention in their January publication of the Professional Services Management Guide.
Our own Fareita Udoh discussed how many companies operate in a complex media and information landscape and are dependent on a large number of information outlets for media content such as content aggregators, press monitoring agencies and free media tools. Read how Moreover Technologies offered Bond Pearce LLP the ability to easily create and configure customized RSS news feeds from editorially controlled sources … Click here to download
January 18, 2012
Every other Thursday we release an update to Newsdesk, our media monitoring and enterprise news sharing service.
We’ve added some great new features based on customer feedback, and we’re especially pleased to introduce a case sensitive search option along with the ability to specify that your search terms must appear within the first X words of the articles.
Here’s this week’s full product update summary:
- Spanish interface: We now have a fully-fledged Spanish interface, which our client services team can switch on for entire accounts or just for individual users. (In due course we will make this an end-user setting so users can control it themselves.)
- New search options: Several new excellent search options on the newly named “Emphasis” filter (previously “Headline” filter) that can really help you zoom in on search terms and boost the relevancy of the results:
- Users can now select if they only want to search within the first X words of the article (first 100, 200, 500 words etc).
- You can now set the search to be case sensitive, so for instance “Shell” will match to “Shell” but not “shell”.
- And you can make the case sensitive search also be accented character sensitive, so e.g. “Nestlé” will only match “Nestlé”, not “Nestle” or “nestle”.
- The headline search options are still there as well of course. Here’s a screenshot:
Newsdesk Media Monitoring new Emphasis filter
- We’re also now showing Twitter user’s pictures (“avatars”) alongside the search results.
- We’ve made it a little easier to select folders when you save a search by showing the tree structure.
- The search results will now show you how old a story is in number of weeks, instead of just “1 month old”, to make it a bit clearer.
- Users can now delete up to a maximum of 2000 articles from a feed. Users can continue to delete stories, but after 2000 the oldest story will be undeleted to make way for the new one.
We hope our customers enjoy these latest updates, and stay tuned for our next release in two weeks time!
November 4, 2011
A story about a Florida bank being foreclosed on by a homeowner has recently gone viral. Noah Seidenberg of The Evanstonian has a good summary of this crazy turn of events:
So here’s what happened. A couple in Naples, Florida bought a home with cash (no mortgage) in 2009. In 2010, Bank of America began foreclosure proceedings against them. This was Bank of America’s mistake, of course. This couple, the Nyerges, hired an attorney to help defend them against this foreclosure, and then Bank of America realized their mistake and dropped it. Well, it’s great that it’s been dropped, but the Nyerges are out $2,534 in legal fees. So they’ve requested that Bank of America cover the cost multiple times over the phone and in writing. They finally get a judge to order that Bank of America pay the fees. When they still haven’t gotten their check after five months of more calls and letters, they obtained an order of foreclosure against the bank.
Read the whole thing here.
While this has been reported in the news, Social Media has really run wild with the story. Using Newsdesk 4, I plotted out the mention of Bank of America and foreclosures (in their various permutations). You can see the huge spike of blog posts vs traditional news coverage.
For the last 30 days, Social Media and News coverage have been trending together rather evenly. For this story, however, blogs blew the news sites out of the water.
A lot of people are chasing after the nature of what makes a story viral. In this case it seems rather clear that the populist angle in this story is appealing. It is human nature to celebrate the little guy winning over the big guy.
Do you agree? Let us know in the comments.
June 8, 2011
Rossen Roussev, VP Strategy & Business Solutions at Moreover Technologies, has been chosen to participate as a speaker at the Measure Up Conference, taking place June 6-8, 2011 in Boston, MA.
Rossen will present Analytics Techniques: Media Monitoring and Reputation Analysis on Tuesday, June 7, 4 PM at the Hyatt Harborside Boston, 101 Harborside Drive, Boston, MA 02128.
Hear him discuss best practices and real-life case studies about how a simplified and standardized global media monitoring capability can save your company millions, generate new value, bring much needed business insights, and ultimately improve your reputation and competitive advantage. Learn about how to utilize different analytics techniques to realize global business benefits while delivering tangible cost savings.
Here you can listen to an interview with Rossen about his upcoming talk.
As a speaker at the 2011 Measure Up Conference, Rossen is pleased to be able to offer a 20% discount off the standard rate to join him at the event. Mention priority code SPKRM2308RR to have your discount applied. Register Today.
He will be in good company at Measure Up, billed as the world’s most comprehensive cross-dimensional view of marketing measurement best practices. According to Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes, “Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement.”
The Conference will focus on such issues as: Gleaning valuable intel about how to integrate the many pieces of measurement analytics into one cohesive and clear and marketing strategy; discovering ROI-enhancing tips and tools for online activities, especially social media; and learning how to maximize your competitive edge by leveraging the best-of-the-best from the world of increased analytics.
Other speakers include:
- Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
- Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
- Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
- Lise Brende, Director of Marketing Analytics, Bing & MSN
- Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
- Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
- Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.
Download the brochure for the full speaker list and program agenda.
Hope to see you there!
May 24, 2011
Posted by Chad
There has been a lot of buzz about the reaction in Social Media to the news of Osama bin Laden’s death. The story broke late Sunday and people plugged into the Social Media pipeline learned about it a full hour before President Obama made the announcement on television.
In comparison, let’s look at how online News sites reacted:
On Saturday, April 30th, the biggest story involving Osama bin Laden was a story about a bombing in Morocco, possibly connected to al-Qaida. There were few than 100 mentions of his name.
On Sunday, May 1st, that number jumped to nearly 3000, up 3135% from the day before.
By Monday, news mentions exploded to nearly 40,000. That’s roughly a 1400% increase from Sunday.
From Saturday to Monday, there was a 44,475% increase in news coverage about Osama bin Laden.
Monday, May 2nd, was the day with the most mentions of Osama bin Laden. Nearly 15% of all news worldwide mentioned his name.
Here we can see how US vs. Middle Eastern coverage of Osama bin Laden has been for the last 30 days. This chart includes searches for Osama’s name in Arabic (أسامة بن محمد بن عوض بن لادن), so it is likely that there is some noise in the red bars below.
We can see that news and social media both react strongly to trends. At its peak, a single story can dominate the world’s headlines. It also shows that coverage tends to fall off quickly, even in the affected area, like the US in the chart above.
Also, when we look at products that are mentioned most in connection to Osama bin Laden, there is one clear – and extraordinarily pervasive – winner.
May 10, 2011
Posted by Chad
Transparency and track record are extremely important criteria for selecting and staying with a social media monitoring and aggregation company. Anyone can make any claims about anything at any time, but how do they document them?
It’s a very slippery slope, as social media monitoring aggregator’s work 24/7 to find and promote their latest competitive edge. As everyone knows, the more you’re scrambling for the top spot, the greater the likelihood of exaggerated or downright false claims.
That said, there are three “Qs” that will help define the best social media monitoring solution partner for you. They are: Quantity, Quality, Questioning.
Quantity & Quality
This is much trickier than it seems at first glance. For example, Moreover Technologies, just achieved a milestone of actively monitoring 2.5 million-plus independent social media feeds. That’s more than triple the 750,000 active feeds just a year ago, and positions Moreover Technologies as a strong force in the social media monitoring space.
But quantity without quality means nothing. You can have the highest quantity in the world, but if a substantial portion of the feeds are spam, dead blogs and adult blogs, you’re working at cross-purposes. It makes it that much harder to find real-time relevant information.
So, while we are adding to the total feed base, we’re also deleting material that doesn’t meet our spam-free White List standards. In fact, we just eliminated 125,000 feeds that had not posted in the last six months or were not posting original content.
Questioning.
Don’t take our claims or anyone else’s at face value. This is where transparency and track record become very important. A legitimate claim should be factually provable via some type of transparent data. For example, we can document our total number of feeds, and show you the ones that we’ve taken off the White List.
Track record brings historical performance data into view. If a company has a long history of providing accurate and verifiable information, it enhances the likelihood of a continuing tradition. On the other hand, if a company hasn’t been around long enough to have amassed a substantial track record, or has been called out for providing inflated data, it’s more likely to continue this process. After all, habits—both good and bad—are hard to break.
By seeking to understand quantity and quality of the social media monitoring data provided, then asking lots of questions to verify legitimacy and long-term consistency, you will get a social media monitoring solution that will perform today, tomorrow, and long beyond.
April 5, 2011
Posted by Zak G
You may have caught this interesting news piece last week, Brand Finance announced their latest league table ranking the most valuable brands in the world, with Google supplanting Walmart to become the new king of the hill. Microsoft also rose up the chart, pushing Walmart into third, with IBM and Vodafone making up the top five. Anyway, we thought it’d be worth while to compare the top ten in terms of share of voice across the news headlines:
As can be seen Google live up to their ranking as the globe’s most valuable brand, weighing in with almost a quarter (24.7%) of all news headlines when compared to their peers. Although not far behind Google, with 24.17% of stories, is Apple whose coverage has no doubt been buoyed this past month by the release of its iPad 2. Microsoft comes in at three, but possibly more surprising, is the inclusion of AT&T in fourth with 12.77% share of articles – although this can be explained by the massive spike in coverage since the recent announcement of their intended acquisition of T-Mobile USA. IBM make up our top five, in terms of news coverage, suggesting perhaps that (American) tech companies make for the best headlines?
Any surprising results in there – brands you think deserve to be ranked higher or ones that deserve more press coverage? For the complete BrandFinance Global 500 click here.
March 29, 2011
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