Filed under: media monitoring
From going green to going broke, the arguments for transitioning from paper to electronic media monitoring are numerous. Many are aware of the high cost of paper-based systems, from the impact on tree-cutting and associated industries (e.g., transportation costs, pollution, and processing) to the hard costs associated with printed documents.
Putting an exclamation point on the financial impact of paper-based solutions, the University of Wisconsin-Green Bay in a report on its innovative ink-saving measures, estimated that printer ink costs about $10,000 per gallon (Source: ABC News Technology, 3.26.10, http://abcnews.go.com/Technology/AheadoftheCurve/techbytes-netflix-wii/story?id=10208224). Somebody’s footing the bill for that, likely the end-user.
In a report released January 2008 by the Environmental Paper Network (http://www.environmentalpaper.org/documents/paperefficiencyfactsheet.pdf), the view of hard costs is expanded: “Lower paper volumes benefit your bottom line directly by reducing your purchase costs. They also have indirect cost benefits that can be 10 times the cost of the paper alone. These include reducing the costs of technology like photocopy toner and printer ink, paying for less storage space and filing equipment, slashing postage costs and saving time.”
The report continues, “Paper production causes a wide range of environmental impacts, so by using less of it you can press many environmental buttons at once: you can reduce your pressure on forests, cut energy use and climate change emissions, limit water, air and other pollution and produce less waste…The climate benefits of reducing paper consumption are significant. If, for example, the USA cut its office paper use by roughly 10 percent, or 490,000 metric tons, greenhouse gas emissions would fall by 1.45 million metric tons. This is the equivalent of taking 280,000 cars off the road for a year.”
In an April 22 SmartPlanet.com article, (http://www.smartplanet.com/search/?q=Joe+McKendrick), writer Joe McKendrick states, “E-business may dramatically cut paper waste.” He goes on to say that INTTRA, an e-commerce platform for the ocean freight industry, has identified savings in going the e-commerce route. Among cited statistics: INTTRA claims that freighter providers using its e-commerce network annually save potentially 25,000 trees. The INTTRA platform that handles transactions potentially saves more than 222 million sheets of paper annually. The organization even has a calculator to show savings from paper to electronic commerce: http://www.inttra.com/home/Pages/Go_Green_With_INTTRA.aspx
McKendrick also references a study conducted by Joseph Fuhr and Stephen Pociask in 2007, who looked at the environmental impact of broadband adoption. He notes, “The greatest potential for greenhouse gas reductions, the authors say, appears to be in e-commerce (206 million tons), telecommuting (over a half a billion tons), teleconferencing (200 million tons) and paper reduction (57 million by reductions in newspaper circulation alone). If all of the greenhouse reductions noted in this study were converted into energy saved, Fuhr and Pociask forecast that IT applications could save 555 million barrels of oil by year 10, or roughly 11% of the oil imported into the US today.”
When adding up all the savings benefits of going electronic—from hard costs to environmental conservation—it’s easy to see why cutting paper use and going electronic just makes good sense.
May 13, 2010
We are pleased and excited to announce the release of our radiant new Social Media Metabase customer portal. The new portal is a full re-write of the previous version and accompanies the dramatic increase in recent months of the number of feeds and different types of social media covered by Moreover. Today’s release underlines our commitment to providing our customers the most comprehensive – and best supported – social media monitoring index available.
The portal is updated daily and provides detailed information of Moreover’s coverage of the social Web, including source lists and numbers of posts over time. Customers can then use a number of filters and criteria to create custom lists and drill down even deeper. This complete insight into Moreover’s continually expanding social media universe provides customers with detailed, complementary information to help manage, prioritize and communicate all the media covered by the Metabase service.
The portal allows for fully configurable source lists to search and browse sources, or mix-and-match filters and feed classes to drill down and view custom sets of feeds to see exactly what is covered by publishing platform, rank, country, language, and more. It is also possible to view and contrast the share of feeds and posts with the Social Media Metabase by various criteria:
Feed and post stats over time display data for the past 30 days, including average posts per day and per feed:
Drilling down deeper still customers can select additional filters to query the data by, and view detailed statistics for the last 30 days. Over time, we will be adding more features to this portal, including News Metabase coverage, API documentation, and customer service options.
Should you be interested in learning more about any Moreover product then please fill out our free trial request form here.
April 16, 2010
Great article here from the Harvard Business Review on the importance of brand management, especially in real-time, as companies get to grips with the frenetic pace of social media.
Former Harvard professor John Sviokla cites the recent example of a Virgin America flight from LA to NYC, which ended up being diverted to Newburgh, N.Y., due to bad weather, leaving the passengers sitting on the tarmac for four hours at Newburgh. Documenting the whole affair was Kontain CEO David Martin, using his company’s social media iPhone app.
Martin was soon contacted by the Virgin America CEO offering him and his fellow passengers a full refund and $100-per-person vouchers for all.
This is fantastic example of how social media has shifted the power of a brand away from companies and to consumers, by responding swiftly Virgin America were able to retain the trust of their customers and avoid a wider backlash (are you watching United?). Sviokla describes the need for every marketing executive to have a “brand radar system”, always watching and listening to the conversations concerning their brand. And with social media moving so fast, a real-time solution is the only real option.
March 22, 2010
The Internet is all abuzz at the moment as the battle lines between media monitoring group Meltwater and Rupert Murdoch become clearer, with the media mogul’s UK flagship the Times Online now blocking Meltwater from indexing Times Online content.
Blog site paidContent:UK broke the story and, as ever, does a thorough write-up on the facts. They report how the Newspaper Licensing Agency (NLA), owned by the major UK publishers, recently introduced a licensing system allowing online access to member sites to those companies signing up for the online use license.
With Meltwater being the only non-NLA compliant agency, and now this action from Murdoch’s News International, it is shaping up to be an interesting year for copyright as the publishing industry adapts to the changes in the online marketplace.
March 18, 2010
IntraTeam 2010 has been taking place over in the Danish capital Copenhagen this past week, a global conference on how to create more effective and valuable intranet tools. The event featured many influential speakers and thinkers in the intranet sphere, including former Shell Enterprise Portal Manager Rossen Roussev who touched upon the successful relationship between Royal Dutch Shell and Moreover.
Wheat & Chaff blog has a good summary of the event as a whole, summing up the benefits Newsdesk provided for Shell nicely by illustrating how the supermajor managed to save millions of dollars by consolidating overlapping media monitoring contracts into the one solution.
The IntraTeam Event 2010 is rounding off today, so catch the latest #IE10 tweets to stay in touch with the latest thoughts and comments while you can!
March 4, 2010
Integrated Marketing Solutions provider Alterian have released a pertinent study into the approaches and investments that marketers are presently utilising to work with their clients.
The CEO gives an interesting quote, stating “2010 marks the start of the digital decade for marketing” with the study going on to show that 66% of all those surveyed are planning to invest in social media marketing in the coming 12 months. The report also touches upon the growth of social media monitoring, with almost 40% of respondents intending to spend on social media tracking tools as we enter the new decade.
Alterian reflects upon the growing understanding that a forward thinking marketing strategy now has to listen to potential customers, especially if a ROI in social media is to be realised, with marketers now being required to appeal to customers at a one-to-one level. A growing power shift that is seeing more control in the hands of the consumer as networks of friends and influence continue to evolve over social networks.
For a full breakdown and details of the survey, sign up here.
January 22, 2010
Just in time for Christmas we have unwrapped a few goodies in Newsdesk that we hope will deliver a little bit of festive cheer!
In a final Newsdesk update for 2009 we are adding a splash of colour to things by including news images alongside headlines, where available, and displaying source favicons next to source names in both news and social media search results.
Newsdesk source and favicon images.
Also in this update is the added functionality to now search over news sources from individual US States, complimenting the existing UK Counties search filter. So should the focus of your query only be based around New England sources then this update allows you to quickly and easily isolate those news sites relevant to you.
As mentioned in our previous post the social media content and coverage is continuing to grow, so alongside the news content Newsdesk provides a complete media monitoring package. Should you have any questions or feedback on these changes please let us know!
December 18, 2009
As we approach the end of the year we’d like to announce a number of enhancements to both our News and UGC Metabase products.
Over the past few months we have been particularly busy growing our coverage of news and social media sources, with much more still to come in the New Year. The UGC Metabase now serves around 750k posts a day from our spam-free White List of social media sites. This represents a 200% increase in volume from earlier in the year, and coverage has now jumped to 435k feeds watched with a further increase due by year-end. Coverage has particularly been boosted over platforms like Twitter, YouTube, Flickr and Wikipedia to deliver a rich and diverse range of social media sources now being watched, along with other microblogging platforms, consumer reviews, forums, Q&A sites and more. We have also increased the number of social media feeds with geotagging, so users can now easily list and organise sources by nationality and region.
On the News Metabase side of things we now index over half a million news articles a day from 32k sources, a twenty percent increase in recent months. Other improvements to the news side include enhancing the way we identify and tag article authors and recently growing the number of news categories available to 800. The full complement of news feeds can be seen here : http://w.moreover.com/public/free-rss/prebuilt-feeds.html
We’d love to hear any queries or reactions to these changes, so feel free to drop us a line below!
December 18, 2009
Sifting through news and blogs, as we like to do here at Moreover, we’ve found this great post on the ROI social media on What Was I Thinking? blog. The post gives a great overview of the many facets of social media, the measurements and metrics around it and the value in social media monitoring for your company’s brand.
The post serves as an excellent resource for anyone interested, or yet to be convinced by, the power of social media and the benefits to be gained from a coherent strategy around it.
December 16, 2009
Our Social Times have posted a great digest of resources and photos from this week’s Monitoring Social Media event which is well worth checking out here. Many thanks to Luke and the team for making everything run so smoothly and we look forward to the next time!
November 19, 2009
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