Most of all, we appreciate our clients, all around the globe, for trusting our products and services. And for giving our sales people, client services team, developers, marketing, operations professionals, and executives the opportunity to shine. It’s with pride and appreciation that we strive to exceed your expectations.

We’ll remember that as we stuff ourselves with turkey, watch The Game, and celebrate with friends and family.

Happy Thanksgiving!

Numbers Do Lie (or Can Mislead)

Moreover is strong in the Media Monitoring field — our online news coverage is second to none. But why do some other media monitoring brands tout vast numbers of social media sites, compared to our more humble-sounding index?

The answer lies in what information our customers are trying to glean from their research. There is a considerable amount of noise that becomes a distraction (information overload). Effective monitoring of impactful sources is the driving force behind our efforts to grow and maintain pertinent coverage of social media.

Quantity of Data vs. Quality of Understanding

Just like any media monitoring company, we have competing goals. We want more coverage and more data, while keeping the tools that our clients use lightning fast and giving them only the data that helps them solve their needs.

That “only” is important.

Beware the Big

Moreover owns the ping server Weblogs.com. We have access to data of millions and millions of blogs posting content daily.  We know where to look if we’d ever want to inflate our numbers, but we won’t.

Instead, we choose a “White List” approach, in which sources are vetted before they make it into our clients’ search results. When our Newsdesk clients run their searches, the data they want is more likely to be at their fingertips, rather than scattered amongst poor quality data.

More data is better only so long as it can be seen and used. Adding more content to sift through can make finding usable content more difficult. Having too much data can be worse than too little when it hinders the discovery of relevant content.

Drawbacks and Trade-offs

Of course the White List approach has its own issues. An important blog may not be covered when it’s needed. And, it makes it harder to track all mentions of keywords across all social media.

To mitigate this, Moreover’s Client Services and Editorial teams work with our clients to add the blogs and other social media that are important to them. This customer-focused coverage expansion process ensures that we provide broad coverage across multiple industries and niches. We also look at our own data for mentions of new sites, while seeking out other high-value sources of data.

A brief note on “full coverage”: With countless blogs being created and abandoned daily, it’s unlikely that anyone has full coverage. It is more accurate to say “less incomplete coverage”.

Pride in our Numbers

Moreover is proud of our 3.5 million social media feeds and our 55,000 online News sources. The number that makes us most proud, though, is our 90%+ customer retention rate. That number clearly shows we are on the right path. And we’ll continue to grow our source list in ways that bring customers value and help them find the data they need to solve their unique problems.

If you’re a Moreover customer and there are sources that are relevant to your needs that Moreover does not monitor, let us know. Our Client Services team will be happy to work with you to get these into our coverage.

Precise Search Results:

Under the “Extras” tab, there are options to set which keywords get highlighted and which keywords the extracts center around. This is most useful for searches that use AND.

New search Parameters:

Start of article searches, START/x:(word1 OR word2)

Use the start option to specify the first x words of an article that your keyword(s) must appear in. This helps to improve the relevancy of your results as it ensures the search terms are mentioned early on in the articles.

search: START/150:(OECD OR “World Bank” OR IMF)

- Returns articles that contain the words OECR, “World Bank”, orIMF in the first 150 words.

Near searches, (word1) NEAR/x (word2)

Use the near search to specify the maximum number of words between your search terms. This allows you to qualify search results by specifying relationships between the keywords in your search.

search: (Vodafone “T-Mobile” O2) NEAR/10 (iPhone iPad)

- Returns articles than contain Vodafone, T-Mobile or O2 within 10 words of iPhone or iPad.

Multiple occurrence searches, MULTIPLE/x:(word1 OR word2)

Use the multiple occurrence search option to specify the minimum number of occurrences of your keyword. This is especially useful in avoiding single passing mentions of keywords, thereby boosting the relevancy of the articles.

search: MULTIPLE/5:(ScotRail)

- Returns articles that contain at least five mentions of ScotRail.

Wildcard searches now work for phrases:

search: “flu vaccin*”

- Returns articles that contain the phrases “flu vaccine”, “flu vaccines”, “flu vaccination”, “flu vaccinations” etc.

A More User-Friendly Newsletter

We redesigned the Email section to give you better control of the way that Newsletters can be formatted. There is now a larger area to edit your Newsletter contents, and you instantly see the effect of styling changes on your email such as turning on keyword highlighting and user comments. Expect further enhancements in a few weeks time!

You can now hide or show:

• Paragraph Breaks
• Highlighting
• User Comments

It works great in conjunction with the custom highlighting and extracts above.

Contact your salesperson or Client Service to learn more.

We are pleased to announce the winner of the Apple iPad drawing: Congratulations to Karen B from Pioneer Natural Resources of Denver.

For those who were not able to take advantage of our PRSA offering and would like a free trial including a customized dashboard and alerts, please fill out this form and a sale representative will be in touch soon.

Much improved article clippings feature. It’s considerably faster to copy (‘clip’) articles from one feed to another, thanks to Newsdesk now remembering which feeds you have recently clipped to. The Clip/Email/Delete buttons now also stay visible on the page as you move down the list of articles so you no longer have to scroll back up to the top of the page to email, remove or copy an article.

Cleaner User Interface. The links that appeared top-right on the screen are now inside a neat dropdown menu, so the screen looks much less cluttered.

Enhancements and bug fixes.

• We have updated the feed dropdown menu so it no longer remains visible after moving the mouse away.
• The analytics download button now appears for all browsers again.
• Articles can now be clipped over to regular, non-clippings feeds.
• When you hit enter after typing in keywords, it runs the search as opposed to producing a carriage return.

Let us know what you think about the new features in the comments.

Clippings feeds are manually-managed collections of articles that can be created from any number of automatic searches. The problem with “any number” is that lists of saved feeds can get very long and unwieldy.

With this latest update, it’s just a simple click to add an article to a clippings feed. No more having to drag and scroll through the list.

While you can still drag and drop like before, the clickable list of recently used feeds gives more flexibility.

Why Clip?

For those of you unfamiliar with clippings feeds, they are a good way to editorially manage which articles get distributed by RSS or Email alerts. While Newsdesk lets you create tightly-focused searches, occasionally there will be bad articles that get by. A trusted source could be hacked or slang could cause previously innocuous words take on new meanings. By using automatic searches to cut through the chaff and clippings feeds to manually select the best, you know exactly what your clients or colleagues are going to see.

This feature idea came directly from customers. We are always interested in hearing about how Newsdesk can be improved. If you have any suggestions, please contact us.

Moreover’s media coverage has always been broad and it has continued to grow along with our international customer base. It’s a natural extension for us to offer an interface for users in locations outside of English-speaking countries.

German Interface

Companies with international offices can use a single solution to facilitate corporate communications and news sharing across the entire organization, with users all interacting in their native languages.

French Interface

Small businesses can also benefit from Moreover’s 55,000+ news sources, and Newsdesk’s award-winning interface — without being bilingual.

Check back later this week for more new features.

Information in this report is targeted for those organizations and people who are interested in specific SMM tools and services and the overall market trends.

The SMM Tools and Services Report covers these areas:

• Paid and Free tools
• Market trends
• How to Select and use Social Media Monitoring Tools and Services

Download the report and let us know what you think in the comments.

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