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Photo by hans van rijnberk
What is Online Reputation Management?
Wikipedia defines reputation management this way:
Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of emphasising positive coverage rather than negative reviews or feedback.
Who should be doing it?
Anyone that has a presence online. If people are talking about you, you have a reputation. You can keep it from turning sour or maybe even turn things around.
When?
You should be engaging your critics as soon as they post their feedback. Many tools have configurable email or RSS alerts that notify you once your name has been mentioned.
Where?
With exploding social media, conversations about your brand can take place anywhere. Make sure you’re covering:
- Twitter
- Facebook
- News
- Forums
- Wikis
- Online Reviews
- Q &A Sites
Where should you be practicing reputation management? In short: Everywhere!
Why?
People are becoming much more savvy about researching products and services before they buy. Negative feedback about your brand can be costing you sales. Catching things early before they spiral out of control can save you a lot of headaches down the road.
Bonus non-W: How?
There are a wide variety of tools available to track mentions about you and your company. Find the places online where people are talking about you and engage them positively.
July 18, 2012
On Wednesday 4th July, Moreover will be making a change to the way in which News article extracts are presented in the Newsdesk and Search Engine Toolkit products.
Currently the extract appears in non-paragraphed format within the source code of any RSS, TSV, Atom, or HTML feed that is using News content. Starting on the 4th of July, paragraph breaks will be included (where present) in the text of the extract.
Please note that all other media types which make up our Social Media coverage (Blogs, Comments, Social Networks, Forums, etc.) already output in this format.
We do not expect there to be any issues for our clients as a result of this change, but if you have any questions about this upcoming update, please contact your Client Services Representative.
June 29, 2012
Share, Clip, or Delete articles directly from the dashboard.
More functionality at your fingertips. You can now use the Dashboard to edit feeds (clip & remove stories), comment on articles, and share headlines with colleagues (email and Yammer) or the world (Twitter).
Along with the ability to set the number of headlines in widgets, this update really turns the Dashboard from a ‘read-only’ section into a functional area where you can quickly check, edit and share stories across multiple feeds at once.
Easier-to-read saved feed names.
Easier than ever to identify which feeds are which, especially ones with longer names.
Broadcast info at a glance.
Broadcast clips now include the time of the clip in the headline title, in the local timezone, helping customers understand at what time the keywords and phrases they are tracking were broadcast to audiences.
Broadcast clips now show paragraph breaks in the transcript text where close captioning includes the relevant mark-up, making it easier to scan the video transcripts.
June 11, 2012
We are proud to be featured in this month’s edition of Communicate Magazine, with a piece that we think perfectly describes the imperative for distributing media intelligence across the organization to all employees.
In the article, we argue the following key points:
- Evidence shows that business decisions based on data as well as intuition increases productivity by 5-6% on average
- Sharing media intelligence across the organization can be a key driver for making more informed business decisions and raising productivity
- The free, consumer-focused search engines have proven to be time-consuming, cumbersome tools when it comes to distilling pertinent business news
- Providing a centralized media intelligence service to the company, with all business news available in one search engine and one interface, is more effective than delivering content in a fragmented way or expecting employees to go it alone
- Tools such as Moreover’s Newsdesk service offer librarians, marketing and communications teams the opportunity to turn external mass media into competitive advantage by filtering and sharing highly targeted business news directly within people’s day-to-day workflow
Media intelligence continues to trend as a hot topic, with new services and publisher arrangements opening up exciting possibilities for turning mass media into valuable business insight.
If you would like to find out more about Moreover’s media intelligence offerings, including the 3x award-winning Newsdesk service, then visit our website or drop us a line - we’ll be glad to explore your requirements with you.
June 6, 2012
FreePint’s VIP Magazine just published their very positive product review of Newsdesk, Moreover’s media intelligence service used for media monitoring, competitive intelligence, and enterprise-wide news sharing.
Read the reviewer’s summary in his blog post. Subscribers can read the full review in this month’s VIP Magazine.
To learn more about how Newsdesk helps marketing, information professionals and corporate communications teams take advantage of media intelligence, just visit our website.
May 23, 2012
Today’s companies operate in a world of Internet-driven mass media with the power to shape our perceptions and blindside company reputations. At Moreover, our job is to help you turn this media maelstrom into market intelligence for competitive advantage.
In this series of posts, we’ll be going through the multiple aspects of a successful media intelligence strategy, and offer concrete advice and insight for turning global news and social media into a powerful strategic asset.
Part 2 – Drive Informed Decision-Making with Company-Wide News Distribution
A 2011 study from the Sloan School of Management, MIT, entitled ‘Strength in Numbers: How Does Data-Driven Decision Making Affect Firm Performance‘, showed that companies that had adopted “data-driven decision making” achieved productivity gains of 5-6% in comparison to companies that remained focused on experience and intuition. Enough of a difference, according to the authors, to “separate winners from losers in most industries”.
It is clear, then, that timely access to key news sources is crucial. Of course, information professionals and corporate librarians have long provided this important function for businesses. But media consumption habits have changed dramatically over the last 15 years. Decision makers up and down the organization now expect the experience of the Web: Fast, hyperlinked, and on-demand.
Companies that extended the original librarian-focused news services to the rest of the organization often found themselves with ballooning costs – businesses were suddenly paying a premium for all-embracing publisher licenses when a timely link to a news website would have sufficed. At the other extreme, employees have been left to fend for themselves, with Google News the de facto service provider. But ultimately, as research by Outsell showed, consumer-focused search engines fail to serve business needs, with too much time wasted on sifting through irrelevant results.
Consequently, new media intelligence services have emerged, combining the immediacy of a Google type service with the imperatives of a business audience. Company-wide news distribution that is personalized to department and even down to individual employee level is increasingly the norm, with businesses now actively managing the consumption of news within the organization.
Here are three key features to look for in a successful media intelligence solution focused on company-wide news sharing:
- Flexible news distribution options. The ability to serve business news through a variety of channels will improve the user experience and its effectiveness. Ideally, information is provided to users directly within the work-flow at point of use. Make sure that your media intelligence service supports automated email alerts, hand-edited newsletters, RSS feeds, and potentially an API to directly integrate business news on the intranet.
- Powerful business-focused search filters. The ability to curate highly focused search results that can be individually tailored to specific audiences is absolutely paramount. The aim is for every single article to be relevant. To achieve this, you need powerful filtering options, including the ability to segment the media (e.g. regional vs national vs trade), select or block specific sources, emphasize particular keywords, and remove duplicate articles such as press releases.
- Worldwide media coverage with custom source additions. A successful solution must satisfy the diverse information needs within a company, stretching across industries, professions, countries and languages, from mainstream topics to highly individualized interests. In order to cater to special interests and new projects, you must be able to add new sources on request at relatively short notice, including private publisher licenses.
Turning mass media it into actionable media intelligence is a fascinating opportunity for companies chasing productivity gains and competitive advantage. At Moreover Technologies we have made it our mission to help companies succeed at this challenge, with the award-winning Newsdesk servicedesigned specifically for this purpose.
If you’d like to learn more about Newsdesk and how Moreover helps corporate communications and information professionals achieve results, then contact us or visit our website for details.
Next post:
Part 3 – The Power of Consolidating Media Access Through a Single Enterprise News Hub
Previous post:
Part 1 – Encourage Employee Engagement and Corporate Identity by Sharing External Media
May 15, 2012
Our development team has put together some great improvements to Newsdesk for this release.
A Wider Screen to Show More Information. Newsdesk will now load in expanded mode to better reflect the majority of our visitors’ browsing resolutions. The shrink button will still be available.
Customize the Dashboard Your Way. Select the number of headlines to display in the dashboard widgets with the new drop-down menu. Combined with the new Group Dashboards, you can enjoy unprecedented control over multiple feeds and workspaces, whether sharing news with your team or your entire organization.
Faster Media Monitoring. We’ve reduced the turn-around time for new articles coming into the system by about 5 minutes, making Newsdesk’s media coverage even nearer to real time than before.
More Public Facebook Posts. We’ve made improvements to our Facebook coverage of publicly shared updates. Contact Client Services to find out more and if you would like us to look for specific keyword mentions on Facebook.
Updates to Yammer. We have updated our integration with Yammer, the corporate social networking service, to use their latest widget with many new features.
Improvements to the Interface. The feed dropdown menu no longer sticks around when you mouse away; thumbnail images are better aligned; user comments are presented in a nicer way; we are testing new styling for headlines in the search results
The Right Quotation Marks, Every Time. Now you can paste queries from Microsoft Word and Outlook without worrying about so-called “curly quotes” breaking your search. These quotation characters are now automatically converted to their plain text versions.
You can click here to read about past improvements.
May 14, 2012
The award-winning Newsdesk service used by companies worldwide for media monitoring, competitive intelligence, and enterprise-wide news distribution launched new features this week! Read more about these new features and learn more about how Newsdesk gives marketing and corporate communications teams a powerful set of tools allowing them to turn unstructured mass media into actionable market intelligence:
Better Broadcast.
The TV broadcast coverage now includes ‘designated market area’ (DMA) data for local US TV channels. We are also showing keyword highlighting in broadcast transcripts for easier scanning, and have made improvements to the legibility of the transcript.
Power Search
Users adept at writing complex search queries can now use more advanced search engine parameters, for even more specialist and detailed search results. Contact your account manager to enable this new feature.
Refresh your dashboard
Update the articles in the feeds saved to your dashboard without having to refresh your browser.
Improved styling For Better Readability
The Dashboard and Saved Feeds list now sport sharper fonts and a cleaner layout, including thumbnail images, to make it easier to scan the latest headlines.
Rolling Out Shared Dashboards and User Comments
We recently announced “Shared Dashboards”, allowing administrators to customize a common Dashboard, and “User Comments”, enabling users to add comments to news articles. Tomorrow’s update will introduce these new features to all customers.
May 2, 2012
Newsdesk was designed to be intuitive and easy-to-learn, but sometimes we need a bit of guidance. Maybe you’re new to your company or missed an initial round of training. Whatever the reason, if you’re interested in training, contact Client Services. We have some suggested topics to get you going:
- General overview
- Creating searches
- Analytics
- Redistribution of content (XML feeds, email alerts, and newsletters)
We are continually adding new features and improving existing ones, so even if you’re an old pro, there may be a thing or two yet to learn.
Representatives are available from 8:30am GMT – 1:00am GMT (3:30am EST – 8:00pm EST), so we can accommodate a wide variety of schedules and time zones.
See our Newsdesk training page for more information.
February 28, 2012
The SIIA just released their list of finalists for the 2012 CODiE awards. Moreover is in the running for an award in the category of Best Content Aggregation Service.
If you remember, this past January Newsdesk not only won Best Information Solution, but also took home the “best in show” award.
Since that time, our developers have been working away at improving Newsdesk. Moreover’s coverage of news has increased by 6000 sources and our vetted social media sources have doubled with more on the way. We’ve added the ability to search over news broadcasts and view the video of the results. Searches can be run over licensed and open content, and print articles with links to PDFs of the originals. Clients can add more sources on request, rounding out a 360 degree view of the news and social media landscape.
Here’s to an award-winning 2012!
December 15, 2011
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