Filed under: publishers
The Internet is all abuzz at the moment as the battle lines between media monitoring group Meltwater and Rupert Murdoch become clearer, with the media mogul’s UK flagship the Times Online now blocking Meltwater from indexing Times Online content.
Blog site paidContent:UK broke the story and, as ever, does a thorough write-up on the facts. They report how the Newspaper Licensing Agency (NLA), owned by the major UK publishers, recently introduced a licensing system allowing online access to member sites to those companies signing up for the online use license.
With Meltwater being the only non-NLA compliant agency, and now this action from Murdoch’s News International, it is shaping up to be an interesting year for copyright as the publishing industry adapts to the changes in the online marketplace.
March 18, 2010
Congratulations to Robert Keenan VP of Online Media with Edgell Communications . He won a 40’ Toshiba HD TV/Monitor at the Publishing Business Conference and Expo in NYC from our Moreover Technologies raffle this week.
Thanks to all the publishers and authors who stopped by our booth as well as those who visit Paul Farrell’s presentation “Complementing and Monitoring Your Content on the Web” . Still interested in a FREE Assessment but just didn’t have the time? Click here to set up your Free Assessment Today!
March 11, 2010
Information industry research firm Outsell have weighed in on the hot topic currently buzzing around the industry, that of content paywalls.
Outsell picks up on the recent Nielsen blog post Changing Model: A Global Perspective on Paying for Online Content, which investigates whether consumers will be willing to pay for online news content. This study matches previous findings from Forrester and Outsell’s own research, essentially that when it comes to media content consumers seem less willing to pay for news than other types of media.
Such findings lead Outsell to conclude that consumers have been conditioned to spend on particular content at particular price points, and that household budgets are pretty fixed. Would you be prepared to cancel that ESPN TV subscription to pay for access to your local newspaper online? So rather than expecting a change in business models to be the next big thing, Outsell suggests publishers place more focus on “serious product design, user engagement, and the things that delight and differentiate”.
Certainly food for thought, as the recession eases and ad spending looks to be slowly bouncing back will the trend toward paywalls lose some momentum?
serious product design, user engagement, and the things that delight and
differentiate
March 3, 2010
The BBC World Service director, Peter Horrocks, has spoken on how social media and news are becoming ever inter-linked and how the two forms of media can compliment each other. This comes after the Beeb has told journalists to make use of social media, holding the view that the new forms of technology are changing the way journalism operates.
Horrocks describes social media as a vital source of a opinions and voices, along with the credibility that audience driven content brings with it. And with that brings a new understanding and appreciation of social media for the BBC, who just last year remained cautious over its use.
It is great to see a leading news outlet as the BBC embrace social media in such a way, following in the footsteps of CNN who during a recent site redesign have also tightly integrated user-generated content into their news content.
February 11, 2010
(image credit skpy)
It seems a week can’t go by at the moment without the debate around newspaper paywalls generating more column inches. ReadWriteWeb picked up on an interesting story concerning Newsday and the apparent lack of success seen by its recent subscription revenue model. Having spent $4 million on redesigning the site anticipating the introduction of a paywall but the subsequent return of only 35 subscribers in a three-month period doesn’t look good. However, by digging a little deeper the figures aren’t quite so clear-cut, as subscribers to the local cable company also enjoy free access to the Newsday site, so it is probably unfair to draw too many conclusions on this example alone. The Guardian’s Alan Rusbridger also spoke out on paywalls this week, paidContent gives an excellent write-up on the speech here.
As we mentioned previously the much vaunted Apple iPad was announced this week and the potential for media does look attractive. The sharp, display, ability to embed videos into articles and the New York Times app already being demoed it looks like an exciting mix of the more traditional paper form and the digital future, although whether the device takes off and publishers create the dynamic content necessary remains to be seen.
January 29, 2010
We blogged towards the end of last year about the prototype for an Sports Illustrated tablet and with ever increasing anticipation surrounding Apple’s entry to this market, the possibilities for digital publishing look interesting.
The Guardian considers the prospect of iTunes becoming a global gateway for online micropayments to allow a fast and simple way for users to access online content. Could the business model that has proved so successful for music lend itself to publishing?
January 21, 2010
Sports Illustrated have unveiled a prototype of a rather snazzy looking tablet device capable of displaying rich SI content in the form of a digital magazine.
[youtube=http://www.youtube.com/watch?v=ntyXvLnxyXk]
The video shows off the range of functionality the tablet should be capable off, a touch screen with plenty of customisable features to display photos, videos and interactive options certainly all looks very impressive, which could define where magazines are to go in an increasingly digital age.
Can we expect the SI Tablet to be on many a Christmas wish list sometime in the new decade or is something like the new Guardian iPhone app the future for digitalised content? Let us know your thoughts in the comments section below and in the meantime have a very Merry Christmas, we’ll be back in the New Year with more from the world of Moreover and beyond!
December 22, 2009
CrunchGear have posted an excellent piece on the recent Tiger Woods brouhaha, discussing the relationships between the more traditional forms and the newer forms of media.
The connections between the two are something we’ve blogged about in the past here on the Moreover Blog, and a somewhat sensationalistic story like the Woods crash is a great example of how the different media types coexist and compliment each other. CrunchGear post a detailed dissection on real-time discussion (e.g. Twitter) and real-time reporting (e.g. broadcast), wherein the value in each lies.
Twitter will help a story like this spread like wildfire, although it is (generally) still the mainstream media that provides the initial “spark”. While Twitter users will proliferate any discussion, it is still journalists who are at the scene of a breaking news story reporting on the issues soon to be propagated by Twitter and the likes.
While social media certainly has an important role to play in today’s news, it’s worth will been seen in real-time discussions rather than real-time reporting. For more in depth (and more insightful!) analysis check out the full CrunchGear post : http://c.moreover.com/click/here.pl?x3718989676u&f=2179
When a major news story breaks are you more likely to turn to Twitter or the BBC/CNN for the breaking details?
December 2, 2009
(image credit GooseGoddessS)
We posted just last week about ‘local’ being the new ‘social’ for news publishers and it seems the guardian.co.uk (perhaps even taking editorial inspiration from the Moreover Blog!?) agrees.
The Digital Content Blog has posted a nice write-up of just a handful of the developments over in the States where many online news outlets are already trying to take advantage of this new ‘hyperlocal‘ buzz. AOL and some former eBay execs are both taking interesting steps in this direction, with AOL looking to expand it’s recently acquired Patch network and eBay founder Pierre Omidyar bidding to kick-start his local news service Peer News. Not forgetting that we have blogged in the past about YouTube’s efforts in this area and with foursquare regularly being touted as the ‘next Twitter’ is hyperlocal getting you excited?
November 20, 2009
Here is an interesting piece from Mashable on the convergence of social media and local news. Publishers seem especially keen on exploring more and more local content, with social media seemingly a great compliment to this trend.
As people access this specific hyperlocal content, and engage in it at the same time, then I’m sure both publishers and users will see the benefits.
November 11, 2009
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