Filed under: social media
Posted by Zak G
Love her or hate her, there is no denying Rebecca Black is a Web phenomenon right now with her “Friday” song clocking in at just over 47 million views on YouTube. When the video was first pointed out to me this time last week (thanks to office superfan Mick!) “Friday” had a paltry 14 million or so hits, but the past seven days has seen that number skyrocket. While only a few million of those could realistically be attributed to our office superfan, it seems there are a whole bunch of you out there who just can’t get enough of Rebecca Black and “Friday”, so bringing the people what they want here is that now infamous video:
[youtube=http://www.youtube.com/watch?v=CD2LRROpph0]
March 25, 2011
Periodically, it’s important for every company to grade itself and determine how it stacks up to the competition. A Media Monitoring company has released a video detailing the six criteria they view as critical to selecting an “online media intelligence partner.” We decided to address our performance using these six criteria. Rather than grade ourselves, however, we thought it would be more useful and meaningful if you grade us based on our responses below. So, here goes:
Coverage: 2.2 million+ sources returning 2.2 million news and social media results daily through a unified portal; ability to find non-feed-based content (e.g., academic and government sites, research group reports, company websites) by going out and collecting influential sources not on the RSS radar; delves into 800+ searchable industry categories spanning 100+ countries and 50+ languages.
Relevance: Sophisticated, cutting-edge filtering and refinement tools and an editorial review team weed out irrelevant information and spam quickly; intuitive, user-friendly search tools enable users to pinpoint their most relevant news and social media content rapidly; industry-leading “feed of feeds” using the Web’s original ping server ensures returning real-time relevant results.
Speed: Not only does the powerful weblogs.com ping server reliably gather results fast, easy-to-use tools are in place to share information rapidly via customized newsletter, email alerts, and feed sharing tools; Fortune 500 clients and the world’s leading media monitoring agencies depend on Moreover to be fast, fresh, and focused.
Analytics/Analysis: An easily learned and operated dashboard provides capability to access massive global content and filter it down to the “best of the best” results–making research and development efforts less laborious, and much more accurate and relevant; offers on-the-fly analysis (e.g., mentions of companies, people, products, events and stock tickers); enables creation and sharing of charts to simplify presentation of R&D information.
Account Service: Help is available via both phone and email; experienced professionals can help with everything from troubleshooting to training, adding new sources to assessing best ways to maximize client value; besides automated filtering and scrubbing, real people provide editorial review—enhancing both quality and quantity of content.
Adaptability: An entire suite of media monitoring and market & competitive intelligence solutions offers maximum choice and flexibility in how information is gathered, refined and shared; a comprehensive client service team stands ready to provide further customization; R&D to enhance and expand services based on client feedback is ongoing and omnipresent.
March 9, 2011
Moreover Technologies’ CODiE finalist Newsdesk 4 powers the new Precise Profile service
LONDON, Jan. 19, 2011 /PRNewswire/ – Precise, the UK’s leading media intelligence provider, and Moreover Technologies, a global leader in media aggregation, today announced a strategic partnership that offers a unique news and social media intelligence capability to the UK market.
Precise Profile, powered by Moreover Technologies’ Newsdesk 4 engine, will provide users with the first single platform access to global online news, social media and micromedia, enabling them to track an unlimited number of topics, to intelligently refine results and efficiently share them.
Newsdesk 4 has been recognized by The Software & Information Industry Association (SIIA) as a “Best Content Aggregation Solution” category finalist in its 26th Annual CODiE Awards competition. The winner will be announced Jan. 25 in New York.
Commenting on the service, Keir Fawcus, Managing Director at Precise said: “We are delighted to be able to respond to client demand for immediate awareness of relevant online news, social media and micromedia. It is a significant challenge to rapidly pinpoint accurate and relevant results from millions of daily news articles and social media posts and we believe that Precise Profile’s intuitive, cutting-edge search and filtering tools answer this challenge in a groundbreaking way.”
Paul J Farrell, Moreover Technologies President, said: “This is a perfect example of how companies offering overlapping capabilities can collaborate to complement each other, rapidly creating improved value for end clients. Newsdesk 4 offers a number of significant innovations in news and social media monitoring, refining and sharing, including intuitive, leading-edge faceted search and filtering tools. With its single platform for news and social media, user-friendly filters to rapidly identify relevant results from millions of daily news articles and social media posts, and powerful sharing tools, including automated alerts, newsletters and editorial feeds, Newsdesk 4 will deliver significant new insights and productivity gains to users.”
In this rapidly developing area, the Precise Profile portal delivers an easy to learn and navigate tool for monitoring coverage and produces quality results immediately.
About Precise
Precise is the UK’s leading provider of media intelligence services, providing press, online, broadcast and social media monitoring, media analysis and forward planning services in support of PR and external communications activity. Precise is retained by 5,000 agency, corporate, consumer, financial, charity and government clients including the majority of the top 100 PR agencies and over 75% of the FTSE 100.
www.precise.co.uk
About Moreover Technologies
Founded in 1998, Moreover Technologies is a trusted aggregator of global news and social media. Clients include Royal Dutch Shell, Sony, Adobe, Citigroup, Hill & Knowlton, BBC, Kingfisher, Businessweek, Reuters UK, Siemens and Simon & Schuster. Through US and UK offices, the firm offers corporate customers worldwide direct access to comprehensive, yet targeted, real-time business and consumer information from the Web’s most read and respected sources. Daily, Moreover Technologies offers unified portal access to 2.2 million news articles and social media posts from 1.8 million editorially vetted sources across 100+ countries, 50+ languages and 800+ searchable industry categories.
www.moreover.com
January 20, 2011
Here is a great piece of research from McKinsey (via the excellent The Wall Blog) that indicates companies embracing new Web technologies to connect with employees, customers, partners and suppliers are seeing the rewards in terms of market share and margins.
McKinsey theorise that by forging relationships with customers, involving them in support and product development which in turn correlates with a great market share, when compared with competitors not embracing social media technologies. As such business leaders need to avoid the “critical mistake” of falling behind in these networks and make every effort to become a fully connected enterprise.
To achieve these goals they offer these steps to get there:
- Integrate the use of Web 2.0 into employees’ day-to-day work activities.
- Continue to drive adoption and usage. Benefits appear to be limited without a base level of adoption and usage.
- Break down the barriers to organizational change. Fully networked organizations appear to have more fluid information flows, deploy talent more flexibly to deal with problems, and allow employees lower in the corporate hierarchy to make decisions.
- Apply Web 2.0 technologies to interactions with customers, business partners, and employees. External interactions are correlated with self-reported market share gains. So are internal organizational collaboration and flexibility, and the benefits appear to be multiplicative. Fully networked organizations can achieve the highest levels of self-reported benefits in all types of interactions.
Great to see McKinsey examining the power of social media engagement, we can’t agree more that companies only stand to benefit from interacting with their customers or potential customers online (and to engage customers you need to be listening to them first!). Which are your favourite examples of companies using social media well, and who is using it badly?
January 13, 2011
As we take our first steps into the new year here is a great Mashable article you may have missed over the festive period. Vadim Lavrusik has written a piece exploring some of the trends we may see in news media over 2011.
The past year saw the worlds of news and mobile collide, as the iPhone and iPad both grew in market share, the article in particular cites the innovative apps from the Washington Post and CNN, both integrating a social media element to them taking them beyond the realms of traditional news. From here the article predicts a further grow in mobile applications, but a greater focus on social media as the social web continues to change our online experience.
Beyond social and mobile, the article also looks at the influence of WikiLeaks, the M&A climate, location-based services and the future of news syndication. But for the full low down, read the full article here.
We’d love to know your musings and thoughts for the upcoming year, either on news or further afield. If 2010 was the year of Facebook, can we expect more of the same in 2011?
January 7, 2011
A few pieces of news caught our eyes this morning, all on the same subject – that of blogging. Wired blog, Epicenter, picked up on the Pew Research Center report that blogging amongst younger people is on the wane but is also quick to point out that although blogging, as defined in the early 2000s, might be slowing, information-sharing and other “blog like” activities are stronger than ever.
Which seamlessly carries us into the news that blogging tool of the moment, Tumblr, has raised an extra $30 million in funding. Tumblr has been a perfect example of how blogging continues to evolve and change, so to see them get this Sequoia Capital investment will only serve to push that innovation further and perhaps see “lifestreaming” overtake blogging on the Web.
How has your blogging behaviour changed over the years? Have the newer microblogging tools taken the place in your heart of more standard blogging platforms.. let us know below!
December 20, 2010
As 2010 draws to a close we’re being bombarded with lists and Zeitgeists covering all the various trends from the past twelve months. From a news point of view global events such as the World Cup and the Deepwater Horizon oil spill really seemed to dominate our online behaviour, both topping out Twitter’s overall trends list and also featuring prominently in the annual Google Zeitgeist.
The overall trends do appear to paint a pretty decent picture of what grabbed our attention over the year, although seeing Justin Bieber in there at number 8 does make you question if we all had a little too much time on our hands in 2010! Facebook have produced a similar list (#6 Justin Bieber) from the year’s Status Updates and as such the list is distinctly different from those generated by Google and Twitter. For the full Facebook Memology check out the Facebook blog here.
However, it is not just the social networks making these lists.. the 2010 Zeta Buzz Awards measure the popularity of the Web’s major social media sites over the year. YouTube and Flickr come out as the big winners, gaining positive mentions 91% and 98% of the time respectively, but further illustrating how the once mighty have fallen both MySpace and Friendster dropped out of the Top 10, and I wouldn’t hold out much hope of them returning in 2011.
How do these findings strike you? Surprised? Will Biebermania prove even more popular in 2011? Let us know your thoughts below!
December 14, 2010
Gives users unified portal access to millions of news and social media results daily, cutting-edge faceted search and filtering tools.
Media aggregator Moreover Technologies announces the release of its all-new Newsdesk 4 real-time news and social media discovery, refinement and sharing service. Newsdesk 4 gives users unified portal access to millions of daily news articles and social media posts, and ability to refine results immediately using comprehensive cutting-edge faceted search and filtering tools.
“Users can capture combined news and social media coverage all in one place, then rapidly slice and dice searches in ways that will pinpoint only what they need, and discard the rest,” emphasizes Paul J. Farrell, Moreover Technologies President.
Product Manager Brian Mackie adds, “We’ve focused on the top concerns voiced by clients – ability to easily and rapidly find, process and share information. This SaaS application enables users to drill down fast to the best and most relevant search results, decide if or how to modify them, then share them easily while they’re still fresh and focused on the burning issues of the day.”
Newsdesk 4 previewers have cited ease of use of the Newsdesk 4 dashboard tools, intuitive search capabilities, and fast finding of needed content. Among discussion forum comments are: “…design is real well done,” “…very elegant application,” “…from what I’m seeing, plug and play for us,” and “…you guys are going to do great with this product…It’s a home run.”
Newsdesk 4 meets five major media aggregation aims:
- Provides multiple ways to find relevant content – including faceted search; category filters; source filters; relevance and rank filters, on the fly (e.g., mentions of companies, people, products, events and stock ticker), and pre-canned searches with cross-referencing to enable targeting relevant information without frustrating trial-and-error.
- Unifies the search for both real-time news and social media through a single conduit.
- Captures the depth and breadth of the best read, most highly regarded coverage demanded by the world’s largest companies (2.5 million results daily from more than 1.7 million-plus sources spanning 800 searchable industry categories, 100-plus countries and 50-plus languages).
- Returns clean, spam-free results that have been editorially vetted.
- Offers easy-to-use sharing tools that empower rapid and reliable distribution, including automated newsletters, email alerts and ability to maintain editorial control of feeds shared.
Mackie elaborates, “Search options abound. You can look for headlines, languages, locations, individual sources, and result digests summarized by various criteria which can be further refined. You can conduct very user-friendly Boolean searches. While sophisticated and intuitive, Newsdesk 4 also is simple and straightforward, appropriate for everyone from power users to novices.”
Newsdesk 4′s intelligence-gathering capabilities enhance strategic, tactical and operational decision-making that scales for small and enterprise businesses alike, according to Rossen Roussev, Moreover Technologies’ Vice President, Enterprise Strategy and Business Solutions.
Roussev, former External Intelligence Chief at Royal Dutch Shell, attests that Newsdesk saved his company $5 million in one year, due substantially to consolidating a variety of media monitoring vendor contracts under Moreover Technologies.
He identifies a variety of intelligence-related uses, including ability to: create an early-warning system for threats, identify emerging opportunities, compare performance and sentiments across regions, countries and competitors, refine messaging to help achieve business and communications objectives, and share all pertinent information with the right people through user-friendly distribution channels.
“Newsdesk 4 gives you a myriad of ways to find information you weren’t even looking for – such as negative information that can damage reputation, but has remained off the radar,” Mackie points out.
For more information, contact Brian Mackie, bmackie(at)moreover(dot)com.
October 20, 2010
CNN have been studying the ‘power of news and recommendation‘ (or ‘Pownar’ for short) looking at how readers share articles through social media and networks. The research showed that 43% of online sharing came via social media like Facebook and Twitter, followed by email (30%), texting (15%) and instant messaging (12%).
Probably not a huge surprise as we’ve long since seen the growing relationship between traditional and newer media types, perhaps a more interesting aspect of the study was the finding that a rather small set of ‘influencers’ is responsible for the spread of the news. The findings revealed that 87% of all shared news only accounted for 27% of all users – evidence that a minority of active Web users are driving this sharing of information. An average user will share 13 articles a week, whilst receiving 26 stories, as highlighted before it is partly this behaviour which has pushed an increase in online news consumption in the United States.
So how do you find yourself sharing online news content? What types of news are you most likely to spread across the Web? Let us know!
October 13, 2010
How many followers do you have on Twitter? Number of times listed? Retweeted often? Determining a users impact has become so much more than mere popularity, with influence being judged more on a users engagement level than just number of followers.
The Guardian recently reported on Hewlett-Packard’s smart research paper measuring influence using a “Influence-Passivity Algorithm”, leaving the social media blog Mashable as Twitter’s most influential account.
HP are not alone though in measuring influence, Klout, the San Francisco based start-up, is gaining recognition when it comes to online influence. And tech company PeerIndex is using algorithms not dissimilar to Google PageRank in identifying the web’s most authoritative voices.
Switching back to HP’s findings, the study concluded:
This study shows that the correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it and cease to act on it.
As influence becomes ever, erm, influential in terms of brand monitoring (not to mention online ego satisfaction) then the way we measure and rank it over Twitter, Facebook, etc becomes a key metric in developing the social graph.
The ten most influential users on Twitter according to HP : @mashable, @jokoanwar, @google, @aplusk, @syfy, @smashingmag, @michellemalkin, @theonion, @rww, @breakingnews.
August 25, 2010
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