Filed under: Web trends
As 2010 draws to a close we’re being bombarded with lists and Zeitgeists covering all the various trends from the past twelve months. From a news point of view global events such as the World Cup and the Deepwater Horizon oil spill really seemed to dominate our online behaviour, both topping out Twitter’s overall trends list and also featuring prominently in the annual Google Zeitgeist.
The overall trends do appear to paint a pretty decent picture of what grabbed our attention over the year, although seeing Justin Bieber in there at number 8 does make you question if we all had a little too much time on our hands in 2010! Facebook have produced a similar list (#6 Justin Bieber) from the year’s Status Updates and as such the list is distinctly different from those generated by Google and Twitter. For the full Facebook Memology check out the Facebook blog here.
However, it is not just the social networks making these lists.. the 2010 Zeta Buzz Awards measure the popularity of the Web’s major social media sites over the year. YouTube and Flickr come out as the big winners, gaining positive mentions 91% and 98% of the time respectively, but further illustrating how the once mighty have fallen both MySpace and Friendster dropped out of the Top 10, and I wouldn’t hold out much hope of them returning in 2011.
How do these findings strike you? Surprised? Will Biebermania prove even more popular in 2011? Let us know your thoughts below!
December 14, 2010
An Australian-based futurist, Ross Dawson, has boldly predicted the demise of newsprint across the globe, starting with the end of US newspapers around 2017 and then gradually lessening in significance in 52 countries by the year 2040. The graphic shows it all quite neatly.
So what will drive this downfall? Dawson predicts newsprint will be replaced by mobile devices, tablets computers and the advance in technology of lightweight digital papers. We’ve already seen that e-editions of newspapers are rising quickly, but quick enough to see the end of newspapers as we know them in the UK and US by the end of the decade?
November 1, 2010
Gives users unified portal access to millions of news and social media results daily, cutting-edge faceted search and filtering tools.
Media aggregator Moreover Technologies announces the release of its all-new Newsdesk 4 real-time news and social media discovery, refinement and sharing service. Newsdesk 4 gives users unified portal access to millions of daily news articles and social media posts, and ability to refine results immediately using comprehensive cutting-edge faceted search and filtering tools.
“Users can capture combined news and social media coverage all in one place, then rapidly slice and dice searches in ways that will pinpoint only what they need, and discard the rest,” emphasizes Paul J. Farrell, Moreover Technologies President.
Product Manager Brian Mackie adds, “We’ve focused on the top concerns voiced by clients – ability to easily and rapidly find, process and share information. This SaaS application enables users to drill down fast to the best and most relevant search results, decide if or how to modify them, then share them easily while they’re still fresh and focused on the burning issues of the day.”
Newsdesk 4 previewers have cited ease of use of the Newsdesk 4 dashboard tools, intuitive search capabilities, and fast finding of needed content. Among discussion forum comments are: “…design is real well done,” “…very elegant application,” “…from what I’m seeing, plug and play for us,” and “…you guys are going to do great with this product…It’s a home run.”
Newsdesk 4 meets five major media aggregation aims:
- Provides multiple ways to find relevant content – including faceted search; category filters; source filters; relevance and rank filters, on the fly (e.g., mentions of companies, people, products, events and stock ticker), and pre-canned searches with cross-referencing to enable targeting relevant information without frustrating trial-and-error.
- Unifies the search for both real-time news and social media through a single conduit.
- Captures the depth and breadth of the best read, most highly regarded coverage demanded by the world’s largest companies (2.5 million results daily from more than 1.7 million-plus sources spanning 800 searchable industry categories, 100-plus countries and 50-plus languages).
- Returns clean, spam-free results that have been editorially vetted.
- Offers easy-to-use sharing tools that empower rapid and reliable distribution, including automated newsletters, email alerts and ability to maintain editorial control of feeds shared.
Mackie elaborates, “Search options abound. You can look for headlines, languages, locations, individual sources, and result digests summarized by various criteria which can be further refined. You can conduct very user-friendly Boolean searches. While sophisticated and intuitive, Newsdesk 4 also is simple and straightforward, appropriate for everyone from power users to novices.”
Newsdesk 4′s intelligence-gathering capabilities enhance strategic, tactical and operational decision-making that scales for small and enterprise businesses alike, according to Rossen Roussev, Moreover Technologies’ Vice President, Enterprise Strategy and Business Solutions.
Roussev, former External Intelligence Chief at Royal Dutch Shell, attests that Newsdesk saved his company $5 million in one year, due substantially to consolidating a variety of media monitoring vendor contracts under Moreover Technologies.
He identifies a variety of intelligence-related uses, including ability to: create an early-warning system for threats, identify emerging opportunities, compare performance and sentiments across regions, countries and competitors, refine messaging to help achieve business and communications objectives, and share all pertinent information with the right people through user-friendly distribution channels.
“Newsdesk 4 gives you a myriad of ways to find information you weren’t even looking for – such as negative information that can damage reputation, but has remained off the radar,” Mackie points out.
For more information, contact Brian Mackie, bmackie(at)moreover(dot)com.
October 20, 2010
CNN have been studying the ‘power of news and recommendation‘ (or ‘Pownar’ for short) looking at how readers share articles through social media and networks. The research showed that 43% of online sharing came via social media like Facebook and Twitter, followed by email (30%), texting (15%) and instant messaging (12%).
Probably not a huge surprise as we’ve long since seen the growing relationship between traditional and newer media types, perhaps a more interesting aspect of the study was the finding that a rather small set of ‘influencers’ is responsible for the spread of the news. The findings revealed that 87% of all shared news only accounted for 27% of all users – evidence that a minority of active Web users are driving this sharing of information. An average user will share 13 articles a week, whilst receiving 26 stories, as highlighted before it is partly this behaviour which has pushed an increase in online news consumption in the United States.
So how do you find yourself sharing online news content? What types of news are you most likely to spread across the Web? Let us know!
October 13, 2010
The Pew Research Center, a US Think Tank based in Washington D.C., have published a report into how people are consuming news showing a shift from print to the Web. This follows up an earlier Pew study we blogged about back in February, examining the relationships between youngsters and online behaviours.
With the decline around traditional media being widely reported, it seems that the digital world is more than capable in filling those gaps. Around a third of participants went online for news, which is slightly higher than those reading it in print and the same numbers as news radio, however if you broaden that to include mobile, email, and social media then the figure rises to 44% of Americans getting their news digitally. Of course I fully expect the Moreover iPhone sport news app to be making up a healthy proportion of that number..
The table (left) breaks it down nicely, illustrating the general upward trend for digital content and the more mixed curves for traditional media, television still being our chief source of news. As much as anything else a report like this shows how we are now consuming information from a wealth of differing outlets – 36% of Americans reported getting news from mixed sources, compared with a marginally higher 39% relying solely on traditional.
Overall this can only be a good thing for users and publishers, as we are offered more ways to consume news and as such have increased our time spent with the news. Check at the full report here at Pew Research, and let us know below in the comments how you see the shift in media consumption patterns affecting the ways you read the news.
September 14, 2010
How many followers do you have on Twitter? Number of times listed? Retweeted often? Determining a users impact has become so much more than mere popularity, with influence being judged more on a users engagement level than just number of followers.
The Guardian recently reported on Hewlett-Packard’s smart research paper measuring influence using a “Influence-Passivity Algorithm”, leaving the social media blog Mashable as Twitter’s most influential account.
HP are not alone though in measuring influence, Klout, the San Francisco based start-up, is gaining recognition when it comes to online influence. And tech company PeerIndex is using algorithms not dissimilar to Google PageRank in identifying the web’s most authoritative voices.
Switching back to HP’s findings, the study concluded:
This study shows that the correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it and cease to act on it.
As influence becomes ever, erm, influential in terms of brand monitoring (not to mention online ego satisfaction) then the way we measure and rank it over Twitter, Facebook, etc becomes a key metric in developing the social graph.
The ten most influential users on Twitter according to HP : @mashable, @jokoanwar, @google, @aplusk, @syfy, @smashingmag, @michellemalkin, @theonion, @rww, @breakingnews.
August 25, 2010
Here is a nifty little graphic (click-through to see it in all its glory) from the BBC/Nielsen illustrating the ever-changing landscape of various social media platforms across the globe.
The rise and rise of Facebook seems to be the big story here, with the social network now being home to over half a billion active users, including almost half of the UK population! Obviously the recent privacy concerns and quit campaigns haven’t hurt the site particularly (I wonder if the forthcoming movie will..) but how long do you think Facebook can stay as the planet’s favourite social network?
July 23, 2010
As we are all rather pleased with our new beaming Social Media Metabase Portal then it can only be expected that we’re keen to put it through its paces and see what interesting stats are possible to glean from it.
Of interest is to take a quick look at the figures surrounding the major blogging platforms. In particular, five of the bigger ones, namely WordPress, Blogger, TypePad, LiveJournal and MySpace. One comparison being to look at is the average number posts per feed over the last 30 days for each platform:
- Blogger : 0.46
- LiveJournal : 0.25
- MySpace : 0.08
- TypePad : 0.42
- WordPress : 0.45
As can be seen Blogger, TypePad and WordPress all run pretty close when it comes to the average post count, with LiveJournal lagging somewhat behind, and MySpace propping up the list averaging just 0.08 posts per feed a day. As MySpace is primarily a social networking service, rather than blogging platform, it is less surprising to see it coming in at the bottom there but anyone care to speculate why LiveJournal users seem to be less prolific bloggers than the rest?
If we then compare similar figures from blogs to microblogs, we see a real contrast between the two feed classes:
In terms of raw figures microblogs make up just over 7.5% of the feed count, when compared with blogs, but return a whopping 69% percent of the posts in the same comparison. Or blogs return an average of 0.43 posts per feed daily and microblogs a hefty 12.45 average daily posts. The very nature of the two media types offers a simple explanation behind the stats here, but it still remains a fascinating comparison between the ease and simplicity of microblogging when set against the more considered nature of blogging.
With plenty of other trends and number crunching possible with the portal we keep an eye out for any figures that grab us and be sure to share!
April 22, 2010
(photo credit Michel Filion)
Relevant Results blog, part of the CNET News site, have posted a thorough and engaging piece on the current state of the real-time Web.
It is interesting to see how the major search engines are filtering real-time results, determining what is relevant and when real-time search becomes important. As summed up by Tom Krazit on Relevant Results:
The major search players have the luxury of comparing spikes in their search query logs with spikes in certain topics from the feeds they receive from real-time information sources like Twitter. When activity around the same topic is spiking on both search query traffic and real-time publishing platforms, the search companies know something is happening.
Moving from here, the point when a significant event is happening, to deciding which post, Tweets and news articles are most pertinent is the real trick of real-time. As the search engines get to grips with relevancy in this respect, it is clear that a myriad of factors from quality of Followers to semantic estimates will need to be taken into consideration.
With Bing, Google, and Yahoo all throwing their weight behind real-time search, doing deals with the various platforms, then we can expect to see our search results evolve over time:
So if search engines are to remain relevant themselves, they’ll need to make sense of this content. And unless social-media networks are able to make their content discoverable, they won’t turn into the types of content-discovery engines that their public-relations people like to imagine are already here.
For a wider picture on the state of real-time, we recommend you check out the full article here and let us know you thoughts in the comments below.
April 9, 2010
(image credit TMAB2003)
Great article here from TechCrunch’s Michael Arrington discussing the increasingly complex task of protecting your individual reputation over the Internet. Soon will it be the case that it isn’t just companies who are watching their brand online, but we are as individuals too?
We already hear tales of employees being fired for ill advised postings on Facebook and how we should all be aware of the influence social networks can have on job applications, it would be of no surprise to see our online reputations become even harder to control as social media continues to spread. The TechCrunch article mentions a forthcoming startup best described as a “Yelp for people” that could soon be the hub for such chatter.
The possible implications for this at first seem quite scary… Bad tipper? Have too much “fun” at college? Not treating your dates to drinks? All this, and more, could potentially be online for the world to see with ramifications both professionally and personally. However, the person stood next you at the job interview, or bar, or wherever, will have the same skeletons laid bare on the Internet. In which case perhaps we will all have to adjust to seeing our secrets in the public domain and whilst taking care to do our own personal “brand monitoring” just learn to get on with things?
March 31, 2010