Filed under: Web trends
We posted a few months ago on the growing trend away from blogging and increasing popularity of ‘lifestreaming’ services such as Tumblr and Twitter. 2009 has certainly been the year of Twitter but perhaps it is slightly too soon to proclaim the death of blogs if comScore’s October estimates are anything to go by.
TechCrunch have wrapped things up pretty nicely with this post showing the relative strength of the WordPress platform (although pointing out the same can be said for Google’s Blogger), which despite the suggestion to the contrary shows blogging has never really gone away.
As we’ve seen an explosion in the various social media platforms over the past few years, we’re sure that there will be spikes in popularity for all types of social Web services as they each continue to innovate and push the technology forward.
Food for thought, and as many of you prepare to tuck into a turkey dinner we’d like to wish you all a very festive and happy Thanksgiving from the team at Moreover!
November 26, 2009
(image credit GooseGoddessS)
We posted just last week about ‘local’ being the new ‘social’ for news publishers and it seems the guardian.co.uk (perhaps even taking editorial inspiration from the Moreover Blog!?) agrees.
The Digital Content Blog has posted a nice write-up of just a handful of the developments over in the States where many online news outlets are already trying to take advantage of this new ‘hyperlocal‘ buzz. AOL and some former eBay execs are both taking interesting steps in this direction, with AOL looking to expand it’s recently acquired Patch network and eBay founder Pierre Omidyar bidding to kick-start his local news service Peer News. Not forgetting that we have blogged in the past about YouTube’s efforts in this area and with foursquare regularly being touted as the ‘next Twitter’ is hyperlocal getting you excited?
November 20, 2009
The dust is settling on yesterday’s Monitoring Social Media conference #msm09, so after many insightful and intellectual speakers it is time to ponder on what social media monitoring offers us now and where it can grow in the future.
The value of social media lies in people, as consumers help to shape or influence reputation it’s clear that media has already changed. While conversations occur around products or brands the key is knowing where these are happening, your role in them and which conversations you should be involved in. This is the value of listening, what issues matter to your customers and what drives that passion on particular subjects.
A great quote from yesterday was “Social media is word of mouth on crack” (I believe original credit for this goes to Scott Seaborn), and if you’re not sure what that means just ask Domino’s Pizza. It can work both ways though, as smart brands will use social media to involve and cultivate a fan base as well as to identify risks and improve their products.
While the case for listening may be strong, the case against such monitoring tools was also a point of discussion with Asi Sharabi’s controversial blog post inspiring a lively panel debate. No solution (right now anyway) is perfect and the current limitations in technology are important to discuss, along with the many strengths and benefits. All this can only be advantageous as we move forward and the social media monitoring industry matures. Social media is fundamentally changing the way we do business, while change can often be a challenge, the social Web is here now for the long term and the sooner we can integrate it into our business intelligence solutions the sooner we can all profit from it.
MSM09 has already sparked a spirited conversation here at Moreover Towers, as we look to continue growing and innovating in the space, we’d love to hear from you if you attended the event or have any words of wisdom on the subject, if so drop us a line in the comments below!
November 18, 2009
Social news pioneer Digg has joined the likes of Twitter and YouTube by adding it’s own real-time feed to the site homepage calling the feature (drumroll please..) Digg Trends.
The feature works by by identifying those stories that are generating a significant buzz, and then displaying them on the homepage for keen Diggers to either Digg or bury an article over a ten minute window. Based on the community decision during that time frame the fate of the story will be assured.
As real-time search and trends become increasingly popular it’s good to see another social media stalwart join the party. You can check the latest trending stories over on Twitter to join in the fun, and should a Moreover blog post ever reach the dizzy heights of Digg Trends remember to Digg, Digg, Digg!
November 6, 2009
Twitter Lists have been generating plenty of buzz this past week since their launch at the end of October, and it’s fascinating to watch the many ways they are being used in such a short space of time.
Mashable have published a piece on how news outfits are really running with this new feature, such as creating staff lists and gathering registers on favoured Twitterers. The New York Times staff list, already including 96 staffers, looks like a great resource for finding insightful tweets plus shows the NYT understands the boundaries between traditional news and social media are increasingly blurred.
In the UK The Guardian has created a handy list of Members of Parliament, so if you want to quiz your local MP on their expenses the Guardian’s list could be a good place to find them! Similarly CNN has curated a list featuring politicians involved in November 3 elections.
Any other particularly noteworthy news lists out there? The value seems to lie in creating filtered, specific lists that can that provide relevant information without all the noise and for the publisher there is always the potential to drive more traffic to their site.
November 4, 2009
When the CEO of Google speaks, the rest of the Web tends to listen so when Eric Schmidt gave a recent interview at Gartner Symposium/ITxpo Orlando 2009 it is fair to say he raised some interesting points for anyone in the industry.
The entire forty five interview can been seen below, which Schmidt touches upon a number of topics from the forthcoming Chrome OS to the future of super-fast broadband, but our interest was piqued by the discussion on the Real-time search and social media.
[youtube=http://www.youtube.com/watch?v=lHxub_yQfig]
Schmidt discusses the value of real-time information sources, which is more than just Twitter and Facebook, with the big challenge not being a question of indexing this data but how to rank and sort it. As we see such a huge increase in social media content it changes the way people consume information and Schmidt believes that “the great challenge of the age” is learning how to rank it all.
Do you think Google is up to the challenge or have Bing stolen a march on the Mountain View giant here?
October 29, 2009
The recent SMX East expo included what looks like a fascinating discussion on the hype, deserved or not, that is real-time search moderated by Search Engine Land’s Danny Sullivan.
The teams over at Bruce Clay and Hudson Horizons have both done great jobs of covering the event, kicking-off with Danny tackling the question of “What is real-time search, really?”
He answered by stating real-time is all about getting content within seconds of being published, Twitter being the obvious leader here, so real-time search it can be argued is all about finding microblogged content. This is potentially where the value lies, making sense and ranking the various results in a clean form. As a number of other panelists went on to give their take on real-time it’s interesting to read the range of perspectives and opportunity that people see in the technology.
The future of real-time and news, not just delivery but how the two link together is something we’re excited by at Moreover – what value do you see in real-time?
October 9, 2009
Looks like Londoners love social media, with Twitter’s Evan Williams already declaring London as the “top Twitter-using city” now Digg has revealed that almost ten percent of its traffic comes from the UK capital.
London already enjoys its position as Facebook’s largest geographical network and the United Kingdom as a whole is second only to the US when it comes to traffic to these social networks reports The Telegraph.
It doesn’t matter if you’re tweeting in London, Little Rock or La Paz there will always been someone to connect with, and as a social media monitoring provider it’s our job to make sure we’re listening to the most relevant conversations across the globe.
Londoners are we driving the adoption of these exciting new technologies or just taking advantage of the office tea break?! Leave us a comment below or send us a tweet @moreovertech
October 2, 2009
(Image credit mfinleydesigns)
We touched upon it last month with a blog post about plans from the BBC to revamp its news website. Today’s MediaGuardian has an update on that story with more information on Auntie’s intent for the new-look site.
Antony Rose, controller of Vision and Online at the BBC, has hinted that social media will have a role to play in the future of the BBC’s websites and they are keen to research “what the next generation in social media will be”.
The links between news and social media are certainly intriguing, this move by the BBC could be quite innovative in this particular space. As a leading of both news and social media monitoring solutions we’ll be keen to see how this move from the BBC develops and look forward to further diversification from the Beeb.
September 30, 2009
The USA Today has produced an interesting article looking at the rise (and rise) of social media and networking amongst Generation Y, increasingly known as the Net Generation. If you’ve only momentarily broken away from Mafia Wars on Facebook, or tweeting on your iPhone, to read this post then I’m sure plenty of this sounds pretty familiar!
The article touches upon the buzz topic that is the Real-time Web, something very close to our hearts here at Moreover, although in part illustrating it as ‘the obsessive use of PCs or cellphones for quick interactions and dips into the online information stream’.
As Web 2.0 matures into the Web Squared, with the Web become more conversational, it’s no surprise that real-time search has fast become such a hot topic and social media has changed the way we communicate – any Net Geners out there struggling to switch off?!
September 28, 2009
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