Posted by Chad
Transparency and track record are extremely important criteria for selecting and staying with a social media monitoring and aggregation company. Anyone can make any claims about anything at any time, but how do they document them?
It’s a very slippery slope, as social media monitoring aggregator’s work 24/7 to find and promote their latest competitive edge. As everyone knows, the more you’re scrambling for the top spot, the greater the likelihood of exaggerated or downright false claims.
That said, there are three “Qs” that will help define the best social media monitoring solution partner for you. They are: Quantity, Quality, Questioning.
Quantity & Quality
This is much trickier than it seems at first glance. For example, Moreover Technologies, just achieved a milestone of actively monitoring 2.5 million-plus independent social media feeds. That’s more than triple the 750,000 active feeds just a year ago, and positions Moreover Technologies as a strong force in the social media monitoring space.
But quantity without quality means nothing. You can have the highest quantity in the world, but if a substantial portion of the feeds are spam, dead blogs and adult blogs, you’re working at cross-purposes. It makes it that much harder to find real-time relevant information.
So, while we are adding to the total feed base, we’re also deleting material that doesn’t meet our spam-free White List standards. In fact, we just eliminated 125,000 feeds that had not posted in the last six months or were not posting original content.
Don’t take our claims or anyone else’s at face value. This is where transparency and track record become very important. A legitimate claim should be factually provable via some type of transparent data. For example, we can document our total number of feeds, and show you the ones that we’ve taken off the White List.
Track record brings historical performance data into view. If a company has a long history of providing accurate and verifiable information, it enhances the likelihood of a continuing tradition. On the other hand, if a company hasn’t been around long enough to have amassed a substantial track record, or has been called out for providing inflated data, it’s more likely to continue this process. After all, habits—both good and bad—are hard to break.
By seeking to understand quantity and quality of the social media monitoring data provided, then asking lots of questions to verify legitimacy and long-term consistency, you will get a social media monitoring solution that will perform today, tomorrow, and long beyond.
April 5, 2011
Image courtesy of The Shopping Sherpa
Posted by Chad Bolender
Spring is here! Time for renewal, rebirth, and that cleaning you’ve been putting off all winter. High on your list of items to get in order should be your company’s website. Nothing turns off a visitor and undermines your credibility like a dusty and neglected site.
Items to double-check:
- Copyright date
- “Updates” section
- Old Content
Is the date at the bottom of your company’s website current? This is easy to notice and easy to fix. Make sure your copyright date is for the current year.
Do you post recent company updates on your site? Was the last update from 2009? Post something exciting your company has done in 2011. If there hasn’t been anything worth mentioning, consider axing the updates section from your site.
Read through all the copy on your website. Does it mention people or products that are no longer with your company? Is the information up to date? We see these pages every day and it is easy to stop really looking at them. Meticulously read through About pages and product descriptions. You can be held liable for advertising false information on your site, even if it was correct when you posted it.
Most blogs start out with high hopes and good intentions, but after a while, the chore of weekly updates becomes too much. First one week is skipped, and then two, and then it dies. Consider breathing new life into your blog with a post or two. If that is too much work, consider removing the link to it from your site menus until it can get the attention it deserves.
Nothing says fresh like up-to-the-minute news headlines. Using our award-winning Newsdesk 4 application, you can post links to niche-specific stories that can give your site that extra bit of freshness. It gives visitors a reason to come back to your site, even if you can’t manually update it every day yourself. Check out a live example on the right side of this page, see a preview of the custom RSS feeds you can use, and try out the even more powerful Newsdesk 4 yourself!
We’d love to hear other areas to watch out for in the comments.
March 24, 2011
Since last week’s earthquake and tsunami in Japan, mentions of ‘Japan’ over online media have understandably risen by near eight-fold over the course of the weekend. As events in the Far East continue to dominate the news, it is also worth comparing this with another story that has been in the headlines for the past couple of weeks.
Coverage of the ongoing unrest in North Africa has declined in the same space of time, with mentions of ‘Libya’ dropping over 50% between Thursday last week and yesterday, illustrated in the chart below:
For real-time coverage of both these events then subscribe to our free RSS feeds, Japan disaster news and Libya unrest news.
More importantly, should you wish to help support relief efforts in either Japan or North Africa then donate at the Red Cross here or here.
March 15, 2011
Newsdesk 4 Also Takes Home “Best Content Aggregation Solution” Award
Reston, VA (PRWEB) February 1, 2011
Moreover Technologies’ Newsdesk 4 discovery, refinement and sharing service became the first recipient of a new SuperCategory Award for “Best Information Solution” at the CODiE Awards recognizing excellence in the business software, digital content and education technology industries. Moreover also won “Best Content Aggregation Solution” honors.
Newsdesk 4 gives users unified portal access to millions of daily news articles and social media posts, and ability to refine results immediately using comprehensive cutting-edge faceted search and filtering tools. Easy-to-use sharing tools include automated newsletters, email alerts, and editorial control of feeds shared.
The CODiE Awards highlight the annual Information Industry Summit presented by the Software & Information Industry Association (SIIA), principal trade association for the software and digital content industry.
“Now in its 26th year, the CODiE Awards continue to recognize those companies providing the best new technology products and services across a broad array of industries,” noted SIIA President Ken Wasch. “In addition, its winners are a prolific testament to the power of technology to deliver innovative solutions to businesses and consumers.”
Commenting on winning two awards in its first-ever CODiE competition, Moreover Technologies’ President Paul J. Farrell said, “It’s a great honor. We are thrilled. We had so much competition and great products we were competing against. This is an incredible achievement for our people. Our total gratitude goes out to the association and all they do in the industry.”
The CODiE accolades reinforce a favorable independent review of Newsdesk 4 conducted by FreePint Research last fall. Partnerships involving Newsdesk 4 also are emerging. Moreover and Precise, the UK’s leading media intelligence provider, are working together to offer the UK a unique news and social media intelligence capability called Precise Profile, powered by the Newsdesk 4 engine.
Moreover Technologies is a trusted aggregator of global news and social media. Through US and UK offices, the firm offers corporate customers worldwide unified portal access to 2.2 million news articles and social media posts from 1.8 million editorially vetted sources. http://www.moreover.com
SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. http://www.siia.net
February 2, 2011
As we take our first steps into the new year here is a great Mashable article you may have missed over the festive period. Vadim Lavrusik has written a piece exploring some of the trends we may see in news media over 2011.
The past year saw the worlds of news and mobile collide, as the iPhone and iPad both grew in market share, the article in particular cites the innovative apps from the Washington Post and CNN, both integrating a social media element to them taking them beyond the realms of traditional news. From here the article predicts a further grow in mobile applications, but a greater focus on social media as the social web continues to change our online experience.
Beyond social and mobile, the article also looks at the influence of WikiLeaks, the M&A climate, location-based services and the future of news syndication. But for the full low down, read the full article here.
We’d love to know your musings and thoughts for the upcoming year, either on news or further afield. If 2010 was the year of Facebook, can we expect more of the same in 2011?
January 7, 2011