You may have caught this interesting news piece last week, Brand Finance announced their latest league table ranking the most valuable brands in the world, with Google supplanting Walmart to become the new king of the hill. Microsoft also rose up the chart, pushing Walmart into third, with IBM and Vodafone making up the top five. Anyway, we thought it’d be worth while to compare the top ten in terms of share of voice across the news headlines:
As can be seen Google live up to their ranking as the globe’s most valuable brand, weighing in with almost a quarter (24.7%) of all news headlines when compared to their peers. Although not far behind Google, with 24.17% of stories, is Apple whose coverage has no doubt been buoyed this past month by the release of its iPad 2. Microsoft comes in at three, but possibly more surprising, is the inclusion of AT&T in fourth with 12.77% share of articles – although this can be explained by the massive spike in coverage since the recent announcement of their intended acquisition of T-Mobile USA. IBM make up our top five, in terms of news coverage, suggesting perhaps that (American) tech companies make for the best headlines?
Any surprising results in there – brands you think deserve to be ranked higher or ones that deserve more press coverage? For the complete BrandFinance Global 500 click here.
It seems a week can’t go by at the moment without the debate around newspaper paywalls generating more column inches. ReadWriteWeb picked up on an interesting story concerning Newsday and the apparent lack of success seen by its recent subscription revenue model. Having spent $4 million on redesigning the site anticipating the introduction of a paywall but the subsequent return of only 35 subscribers in a three-month period doesn’t look good. However, by digging a little deeper the figures aren’t quite so clear-cut, as subscribers to the local cable company also enjoy free access to the Newsday site, so it is probably unfair to draw too many conclusions on this example alone. The Guardian’s Alan Rusbridger also spoke out on paywalls this week, paidContent gives an excellent write-up on the speech here.
As we mentioned previously the much vaunted Apple iPad was announced this week and the potential for media does look attractive. The sharp, display, ability to embed videos into articles and the New York Times app already being demoed it looks like an exciting mix of the more traditional paper form and the digital future, although whether the device takes off and publishers create the dynamic content necessary remains to be seen.
We blogged towards the end of last year about the prototype for an Sports Illustrated tablet and with ever increasing anticipation surrounding Apple’s entry to this market, the possibilities for digital publishing look interesting.
The Guardian considers the prospect of iTunes becoming a global gateway for online micropayments to allow a fast and simple way for users to access online content. Could the business model that has proved so successful for music lend itself to publishing?