Moreover Technologies Blog » blog http://www.moreover.com/blog Helping Companies Turn Mass Media into Media Intelligence Fri, 26 Jul 2013 13:00:52 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Spring Cleaning for Your Website http://www.moreover.com/blog/2011/03/24/spring-cleaning-for-your-website/ http://www.moreover.com/blog/2011/03/24/spring-cleaning-for-your-website/#comments Thu, 24 Mar 2011 15:58:36 +0000 Chad Bolender http://blog.moreover.com/?p=1759 cleaning

Image courtesy of The Shopping Sherpa

Posted by Chad Bolender

Spring is here! Time for renewal, rebirth, and that cleaning you’ve been putting off all winter. High on your list of items to get in order should be your company’s website. Nothing turns off a visitor and undermines your credibility like a dusty and neglected site.

Items to double-check:

  • Copyright date
  • “Updates” section
  • Old Content
  • Blog
  • Headlines

Copyright Date

Is the date at the bottom of your company’s website current? This is easy to notice and easy to fix. Make sure your copyright date  is for the current year.

Company Updates

Do you post recent company updates on your site? Was the last update from 2009? Post something exciting your company has done in 2011. If there hasn’t been anything worth mentioning, consider axing the updates section from your site.

Old Content

Read through all the copy on your website. Does it mention people or products that are no longer with your company? Is the information up to date? We see these pages every day and it is easy to stop really looking at them. Meticulously read through About pages and product descriptions. You can be held liable for advertising false information on your site, even if it was correct when you posted it.

Blog

Most blogs start out with high hopes and good intentions, but after a while, the chore of weekly updates becomes too much. First one week is skipped, and then two, and then it dies. Consider breathing new life into your blog with a post or two. If that is too much work, consider removing the link to it from your site menus until it can get the attention it deserves.

News Headlines

Nothing says fresh like up-to-the-minute news headlines. Using our award-winning Newsdesk 4 application, you can post links to niche-specific stories that can give your site that extra bit of freshness. It gives visitors a reason to come back to your site, even if you can’t manually update it every day yourself. Check out a live example on the right side of this page, see a preview of the custom RSS feeds you can use, and try out the even more powerful Newsdesk 4 yourself!

We’d love to hear other areas to watch out for in the comments.

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