Mackie pointed out that information categorization is key to users being able to find what they need and want to share without having to go to great lengths to get it. The article explained that Newsdesk 4 users can share customized newsletters and emails straight from their dashboard, and set up direct feeds to corporate intranets or other information products.

Mackie emphasized that Newsdesk 4 users can share stories of potential interest with groups they set up, including product team colleagues or a marketing department.

In the rest of the article, Kho described how content consumers’ expectations about acceptable information experiences have changed. Simplicity, speed, flexibility and accuracy are priorities. Drivers of major change include increasing use of mobile computing, aim to provide users with more interactive and engaging experiences, capability to customize user experience, and a requirement for tools that integrate with workflow to ramp up productivity—especially now, as budgets have tightened.