While media marketers might not put themselves into the same camp as internet trolls, they both have similar goals: getting seen and engaging the audience.
Gigaom’s Martin Belam discusses how sites have deployed countermeasures against drones.Some sites use real IDs (e.g. Facebook) or voting mechanisms (e.g. DISQUS) to shape the comment conversations, but these don’t seem to largely affect the tone or engagement of the commenters.
“In the end, it appeared that actually the tone set early on in a comment thread looked like it influenced comments much more than anything intrinsic about the format or identity system used.”
Being one of the first commenters is the most important factor, whether you are seeking to legitimately engage the author and audience or troll them.
I encourage you to read the entire article, especially if you are running a website with user comments enabled.
Tell us what you think in a tone-setting comment below.
Precise Newsletter Customization. When sending newsletters from Newsdesk, choose to show or hide paragraph breaks in the article text to get the exact look you want.
New Custom Topics Make Finding Data Easier than Ever. We now offer powerful custom news categorization created by our editorial staff, with news topics designed to customer specifications. This custom taxonomy service lets you define your media universe more accurately than ever before.
More Thumbnail Images. We have more than doubled the number of pictures we are serving alongside articles, offering users a more engaging reader experience. Brighten up the news shown to users on your intranet and websites with these images from Newsdesk’s RSS feeds.
More Article Data in Rich Atom Exports. The Rich Atom feed now provides additional metadata about the source and the article. Build up a client-side index of articles for more detailed media analytics or offer a richer experience to your end-users by displaying more information alongside article headlines, such as the country of a source.
More Data Than Ever. We have been increasing our news available for searching. Newsdesk now covers more than 55,000 news sources with peaks of over 1.6 million new articles added daily. To our knowledge, Moreover presides over the most extensive database of searchable news available in the marketplace today.
We have just rolled out new changes to Newsdesk to facilitate your media monitoring efforts.
Improvements to User Comments on the Dashboard
You can now see which articles have comments from other users directly on the Dashboard widgets. Click the icon next to an article to see the discussion from colleagues about a news topic and to add your own comments.
New Article and Source Metadata in Feed Export
The Rich Atom feed now provides additional metadata about the source and the article. It can be used to build up a client-side index of articles for more detailed media analytics.
It also allows clients to offer a richer end-user experience by displaying more information alongside article headlines, such as the country of a source.
Here is an example of an article with the new tagging:
<entry>
<title type=”html”>Olympic and Paralympic Values – Excellence week</title>
<link rel=”alternate” href=”https://newsdesk.moreover.com/linkToStory/ />
<link rel=”enclosure” href=”http://site.com/image.png” />
<id>https:/newsdesk.moreover.com/linkToStory</id>
<updated>2012-07-12T17:57:00Z</updated>
<published>2012-07-12T17:57:00Z</published>
<summary type=”html”>Olympic and Paralympic Values: Excellence week. On June 11, World Class kicked off seven weeks of Olympic-themed content in our buildup to the London 2012 Olympic Games…
</summary>
<source>
<title>BBC</title> manually indent these a little more
<link rel=”alternate” href=”http://www.bbc.co.uk” />
</source>
<m:article_id>6817501983</m:article_id>
<m:language>English</m:language>
<m:publisher>British Broadcasting Corporation</m:publisher>
<m:source_rank>1</m:source_rank>
<m:source_category>National</m:source_category>
<m:source_sections>
<m:source_section>Society</m:source_section>
<m:source_section>Standard</m:source_section>
</m:source_sections>
<m:region>Europe</m:region>
<m:subregion>Northern Europe</m:subregion>
<m:country>United Kingdom</m:country>
<m:feed_class>News</m:feed_class>
<m:stock_tickers>
<m:stock_ticker>XSTU:ITJ</m:stock_ticker>
<m:stock_ticker>XMUN:ITJ</m:stock_ticker>
<m:stock_ticker>XFRA:ITJ</m:stock_ticker>
<m:stock_ticker>XBER:ITJ</m:stock_ticker>
<m:stock_ticker>XTKS:4951</m:stock_ticker>
</m:stock_tickers>
<m:topics>
<m:topic>Sports: London 2012 news</m:topic>
<m:topic>Sports: latest</m:topic>
<m:topic>Society news</m:topic>
</m:topics>
</entry>
These are the new features that were rolled out earlier today. Thanks to our Development and QA teams for their hard work!
User Comments in Newsletters. Share comments from users in your email Alerts and Newsletters, and add the company’s view to news events. It’s easy to edit the styling to match your template.
Improved Dashboards. Share feeds between Group Dashboards and My Dashboard and collaborate on charts saved to a Group Dashboard.
Better Broadcast. Video thumbnails now make scanning Broadcast search results easier. Click on a search result to go to the relevant portion of the media clip. Click on a section of the transcript to jump to that part of the clip.
Our company blog with the latest news, product updates, media intelligence insights, and other fine fare out of our Dayton (OH), Reston (VA), and London (UK) offices!
