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	<title>Moreover Technologies Blog &#187; companies</title>
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	<description>Helping Companies Turn Mass Media into Media Intelligence</description>
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		<title>McKinsey on Web 2.0</title>
		<link>http://www.moreover.com/blog/2009/09/04/mckinsey-on-web-2-0/</link>
		<comments>http://www.moreover.com/blog/2009/09/04/mckinsey-on-web-2-0/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 11:42:23 +0000</pubDate>
		<dc:creator>Zak Gollop</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Web trends]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[McKinsey]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.moreover.com/?p=670</guid>
		<description><![CDATA[The folks over at McKinsey Quarterly have conducted a study into how companies value Web 2.0 technologies and how the past couple of years have seen this value grow considerably. The charts below show the most important technologies and tools to businesses over the period 2007 to 2009. We can see that blogs, video sharing, [...]]]></description>
				<content:encoded><![CDATA[<p>The folks over at McKinsey Quarterly have conducted a study into how companies value Web 2.0 technologies and how the past couple of years have seen this value grow considerably.</p>
<p>The charts below show the most important technologies and tools to businesses over the period 2007 to 2009.</p>
<p><a href="http://bit.ly/ya4KY"><img class="aligncenter size-full wp-image-684" title="2007" src="http://8.8.204.23/blog/wp-content/uploads/20074.jpg" alt="2007" width="550" height="361" /></a></p>
<p><a href="http://bit.ly/ya4KY"><img class="aligncenter size-full wp-image-683" title="2009" src="http://8.8.204.23/blog/wp-content/uploads/20093.jpg" alt="2009" width="550" height="361" /></a></p>
<p>We can see that blogs, video sharing, microblogs and wikis have all seen a sizeable jump over the two year period, some even coming from nowhere to become a valuable business tool today.</p>
<p>The report makes for a very interesting read and examines the benefits that greater use of these technologies can provide, we&#8217;d recommend checking out the full analysis <a href="http://bit.ly/3G4Enp">here</a> and let us know what you think in the comments below!</p>
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