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	<title>Moreover Technologies Blog &#187; Danny Sullivan</title>
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		<title>SMX East talks real-time search</title>
		<link>http://www.moreover.com/blog/2009/10/09/smx-east-talks-real-time-search/</link>
		<comments>http://www.moreover.com/blog/2009/10/09/smx-east-talks-real-time-search/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 13:46:37 +0000</pubDate>
		<dc:creator>Zak Gollop</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Real-time Web]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Web trends]]></category>
		<category><![CDATA[Danny Sullivan]]></category>
		<category><![CDATA[expo]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[SMX East]]></category>
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		<description><![CDATA[The recent SMX East expo included what looks like a fascinating discussion on the hype, deserved or not, that is real-time search moderated by Search Engine Land&#8217;s Danny Sullivan. The teams over at Bruce Clay and Hudson Horizons have both done great jobs of covering the event, kicking-off with Danny tackling the question of &#8220;What [...]]]></description>
			<content:encoded><![CDATA[<p>The recent <a href="http://searchmarketingexpo.com/east">SMX East</a> expo included what looks like a fascinating discussion on the hype, deserved or not, that is real-time search moderated by Search Engine Land&#8217;s <a href="http://twitter.com/DannySullivan">Danny Sullivan</a>.</p>
<p>The teams over at <a href="http://c.moreover.com/click/here.pl?x3511051852u&amp;f=2179">Bruce Clay</a> and <a href="http://bit.ly/3KNe7Z">Hudson Horizons</a> have both done great jobs of covering the event, kicking-off with Danny tackling the question of &#8220;What is real-time search, really?&#8221;</p>
<p>He answered by stating real-time is all about getting content within seconds of being published, Twitter being the obvious leader here, so real-time search it can be argued is all about finding microblogged content. This is potentially where the value lies, making sense and ranking the various results in a clean form. As a number of other panelists went on to give their take on real-time it&#8217;s interesting to read the range of perspectives and opportunity that people see in the technology.</p>
<p>The future of real-time and news, not just delivery but how the two link together is something we&#8217;re excited by at Moreover &#8211; what value do you see in real-time?</p>
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