Moreover Technologies Blog » hyperlocal http://www.moreover.com/blog Helping Companies Turn Mass Media into Media Intelligence Thu, 29 Nov 2012 14:00:36 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 2010 to be the year of local? http://www.moreover.com/blog/2009/11/20/2010-year-local/ http://www.moreover.com/blog/2009/11/20/2010-year-local/#comments Fri, 20 Nov 2009 15:54:37 +0000 Zak Gollop http://blog.moreover.com/?p=925

(image credit GooseGoddessS)

We posted just last week about ‘local’ being the new ‘social’ for news publishers and it seems the guardian.co.uk (perhaps even taking editorial inspiration from the Moreover Blog!?) agrees.

The Digital Content Blog has posted a nice write-up of just a handful of the developments over in the States where many online news outlets are already trying to take advantage of this new ‘hyperlocal‘ buzz. AOL and some former eBay execs are both taking interesting steps in this direction, with AOL looking to expand it’s recently acquired Patch network and eBay founder Pierre Omidyar bidding to kick-start his local news service Peer News. Not forgetting that we have blogged in the past about YouTube’s efforts in this area and with foursquare regularly being touted as the ‘next Twitter’ is hyperlocal getting you excited?

]]> http://www.moreover.com/blog/2009/11/20/2010-year-local/feed/ 0 News getting social and local http://www.moreover.com/blog/2009/11/11/news-getting-social-and-local/ http://www.moreover.com/blog/2009/11/11/news-getting-social-and-local/#comments Wed, 11 Nov 2009 13:36:24 +0000 Zak Gollop http://blog.moreover.com/?p=885 Here is an interesting piece from Mashable on the convergence of social media and local news. Publishers seem especially keen on exploring more and more local content, with social media seemingly a great compliment to this trend.

As people access this specific hyperlocal content, and engage in it at the same time, then I’m sure both publishers and users will see the benefits.

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