Business is no different.

Customers need to be scoped out and understood. A great thing about living in 2013 is that, while some may hide, people are expressing themselves publicly on social media. Talking with them is easier than ever before.

With ease of monitoring and engagement increasing, one might think that everyone is doing it. Infosys has put together an infographic of how businesses are monitoring social media that shows this isn’t the case.

It’s surprising how few people have started. If you haven’t, there’s good news. You’re not too late. Only 24% of companies are actively tracking social media efforts. You could get a leg up on the competition through monitoring the spaces your customers inhabit.

Don’t delay too long, though, because 60% are looking to increase their social media monitoring by 2014.

What do you think about these numbers? Let us know in the comments.