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	<title>Moreover Technologies Blog &#187; iPad</title>
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	<link>http://www.moreover.com/blog</link>
	<description>Helping Companies Turn Mass Media into Media Intelligence</description>
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		<title>And the PRSA ICON 2012 Winner is…</title>
		<link>http://www.moreover.com/blog/2012/10/24/and-the-prsa-icon-2012-winner-is/</link>
		<comments>http://www.moreover.com/blog/2012/10/24/and-the-prsa-icon-2012-winner-is/#comments</comments>
		<pubDate>Wed, 24 Oct 2012 13:19:59 +0000</pubDate>
		<dc:creator>Moreover Technologies</dc:creator>
				<category><![CDATA[Moreover Technologies]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[PRSA]]></category>

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		<description><![CDATA[Moreover is a proud supporter of PRSA and we look forward to helping everyone we met in San Francisco meet your media monitoring needs. We are pleased to announce the winner of the Apple iPad drawing: Congratulations to Karen B from Pioneer Natural Resources of Denver. For those who were not able to take advantage [...]]]></description>
				<content:encoded><![CDATA[<p>Moreover is a proud <a href="http://www.moreover.com/blog/2012/10/15/moreover-represents-at-prsa-2012-san-francisco/">supporter of PRSA</a> and we look forward to helping everyone we met in San Francisco meet your media monitoring needs.</p>
<p>We are pleased to announce the winner of the Apple iPad drawing: Congratulations to <strong>Karen B </strong>from<strong> Pioneer Natural Resources of Denver.</strong></p>
<p>For those who were not able to take advantage of our PRSA offering and would like a free trial including a customized dashboard and alerts, <a href="http://www.moreover.com/freetrial">please fill out this form</a> and a sale representative will be in touch soon.</p>
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		<title>On paywalls and iPads..</title>
		<link>http://www.moreover.com/blog/2010/01/29/on-paywalls-and-ipads/</link>
		<comments>http://www.moreover.com/blog/2010/01/29/on-paywalls-and-ipads/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:11:18 +0000</pubDate>
		<dc:creator>Zak Gollop</dc:creator>
				<category><![CDATA[publishers]]></category>
		<category><![CDATA[Web trends]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[paywall]]></category>
		<category><![CDATA[The Guardian]]></category>

		<guid isPermaLink="false">http://blog.moreover.com/?p=1074</guid>
		<description><![CDATA[It seems a week can&#8217;t go by at the moment without the debate around newspaper paywalls generating more column inches. ReadWriteWeb picked up on an interesting story concerning Newsday and the apparent lack of success seen by its recent subscription revenue model. Having spent $4 million on redesigning the site anticipating the introduction of a [...]]]></description>
				<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 250px"><a href="http://bit.ly/cZyVTf"><img class=" " title="paywalls" src="http://farm1.static.flickr.com/4/4016102_823c9b316a_m.jpg" alt="" width="240" height="180" /></a><p class="wp-caption-text">(image credit skpy)</p></div>
<p>It seems a week can&#8217;t go by at the moment without the debate around newspaper paywalls generating more column inches. <a href="http://www.readwriteweb.com/archives/newsday_sells_35_online_subscriptions.php?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)">ReadWriteWeb</a> picked up on an interesting story concerning <a href="http://www.newsday.com/">Newsday</a> and the apparent lack of success seen by its recent subscription revenue model. Having spent $4 million on redesigning the site anticipating the introduction of a paywall but the subsequent return of only 35 subscribers in a three-month period doesn&#8217;t look good. However, by digging a little deeper the figures aren&#8217;t quite so clear-cut, as subscribers to the local cable company also enjoy free access to the Newsday site, so it is probably unfair to draw too many conclusions on this example alone. The Guardian&#8217;s Alan Rusbridger also spoke out on paywalls this week, paidContent gives an excellent write-up on the speech <a href="http://paidcontent.org/article/419-guardians-rusbridger-urges-against-industry-wide-paywalls/">here</a>.</p>
<p>As we mentioned <a href="http://blog.moreover.com/2010/01/21/apple-eyes-publishers/">previously</a> the much vaunted Apple iPad was announced this week and the potential for media does look attractive. The sharp, display, ability to embed videos into articles and the New York Times app already being demoed it looks like an exciting mix of the more traditional paper form and the digital future, although whether the device takes off and publishers create the dynamic content necessary remains to be seen.</p>
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