BBC on news and social media

The BBC World Service director, Peter Horrocks, has spoken on how social media and news are becoming ever inter-linked and how the two forms of media can compliment each other. This comes after the Beeb has told journalists to make use of social media, holding the view that the new forms of technology are changing the way journalism operates.

Horrocks describes social media as a vital source of a opinions and voices, along with the credibility that audience driven content brings with it. And with that brings a new understanding and appreciation of social media for the BBC, who just last year remained cautious over its use.

It is great to see a leading news outlet as the BBC embrace social media in such a way, following in the footsteps of CNN who during a recent site redesign have also tightly integrated user-generated content into their news content.

1 Comment February 11, 2010