Beeb outlines online operations

Last week’s BBC Open Day saw the Beeb reaffirm its commitment to the link economy and, in the process, keep driving traffic to many of the publicly funded corporation’s fiercest critics. The clickthrough numbers look pretty impressive, rising from 10 million per week in February to 12 million today – in part powered by the BBC’s partnership with Moreover, and these stats should only increase as Auntie pushes more outbound linking.

Also on the agenda was the BBC’s plans to refresh its BBC News website ahead of an expected UK General Election next spring, this “spring clean” looking to improve layout and navigation rather than introducing any new editorial content. The BBC Sport website can also expect a similar makeover as the corporation readies itself for next year’s World Cup and intends to maximise the newly acquired Football League online rights.

Read more or watch videos from the event on the BBC Internet Blog: http://c.moreover.com/click/here.pl?x3346310850u&f=2179

1 Comment August 20, 2009