Moreover helps drive UK newspaper traffic

Great article here from paidContent:UK analysing where UK newspaper websites get their traffic from, and coming in at number five, in terms of driving traffic, is the BBC with its Moreover-powered Newstracker service.

UK Newspaper Website Visitors

The figures look even more favourable for Moreover/the Beeb when you look exclusively at the UK numbers, putting search engines aside the BBC becomes the number one referring site for the British press driving over 1.2 million UK clicks in April of this year.

With the BBC determined to continue this trend, becoming a “window on the Web” and see its rate of referring click-throughs double by 2012, this is a great example of how aggregators like Moreover can work with and serve the publishers for a common good.

Leave a Comment June 30, 2010