How to Turn Mass Media into Media Intelligence – Part 1

Today’s companies operate in a world of Internet-driven mass media with the power to shape our perceptions and blindside company reputations. At Moreover, our job is to help you turn this media maelstrom into media intelligence for competitive advantage.

In this series of posts, we’ll be going through the multiple aspects of a successful media intelligence strategy, and offer concrete advice and insight for turning global news and social media into a powerful strategic asset.

Part 1 – Encourage employee engagement and corporate identity by sharing external media

News forms opinions, and everyone is exposed to it. External commentary about a company can inform employee perceptions, in part precisely because it is external – an independent voice as opposed to perceived corporate spin.

Organizations may take a laissez-faire approach and let events play out, or they may choose to engage proactively and use external media perspectives to positively reinforce internal communications objectives.

For example, an effective media intelligence solution can ensure that upbeat articles about the company or sector are consistently shared across the organization, helping to buoy morale amongst staff, while a negative story can be assuaged by internal commentary explaining the situation.

Sharing targeted media coverage is a way to showcase any area that the company is involved in, from the success of a marketing campaign to the impact of a corporate social responsibility initiative, invigorating team spirit and a sense of pride.

Ultimately, external media perspectives hold up a mirror to the company. In a world where information is free, instant, and shared, honesty and openness become quintessential qualities of successful media intelligence campaign.

Here are three key features to look for in a successful media intelligence solution:

• Establish media distribution channels across a company. This gives corporate communications teams access to employees’ media consumption and a measure of influence over it. Delivering news through the intranet using RSS feeds and making it part of an employee’s day-to-day workflow is a typical aspect of such an approach. It offers an unintrusive “FYI” user experience and removes the issues around ad-hoc company emails such as whether to send and who to include.

• Full editorial control over RSS feeds. You need the option to manually add and remove individual stories from RSS feeds without having to go through an IT department, for example to remove an unwanted story. It must be easy to edit the search terms of feeds so you can cater for evolving topics and sudden events. You might also want full editorial control so you only publish articles that have been handpicked from a wider set of results.

• The ability to add the company’s view to news events. As a corporate communications team you should be able to add commentary to news articles, for example to explain the company position or to flag the importance of a particular article. A media intelligence tool should make this a quick and easy process.

Today’s media intelligence services such as Moreover’s Newsdesk service offer a great opportunity to turn mass media into a powerful instrument for achieving key corporate communications goals.

If you’d like to learn more about how the award-winning Newsdesk service helps corporate communications and information professionals achieve results, then contact us or visit our website for details.

Next post: Part 2 - Drive Informed Decision-Making with Company-Wide News Distribution

Leave a Comment April 19, 2012

Newsdesk Training: Brush Up On the Basics or Learn Something New

Newsdesk was designed to be intuitive and easy-to-learn, but sometimes we need a bit of guidance. Maybe you’re new to your company or missed an initial round of training. Whatever the reason, if you’re interested in training, contact Client Services. We have some suggested topics to get you going:

• General overview
• Creating searches
• Analytics
• Redistribution of content (XML feeds, email alerts, and newsletters)

We are continually adding new features and improving existing ones, so even if you’re an old pro, there may be a thing or two yet to learn.

Representatives are available from 8:30am GMT – 1:00am GMT (3:30am EST – 8:00pm EST), so we can accommodate a wide variety of schedules and time zones.

See our Newsdesk training page for more information.

Leave a Comment February 28, 2012

Moreover Technologies Partners with Yammer

We are very excited to announce our new partnership with Yammer. Moreover’s Newsdesk platform now utilizes Yammer Embed, adding a conversation layer to our media intelligence services.

Here’s what Paul Farrell, Moreover Technologies’ President, has to say about the partnership:

“The ability for users to add comments and share business news socially across the organization is a natural extension of Moreover’s media intelligence service. Yammer makes this seamless, it’s a perfect fit for our customers.”

Read more about Yammer and Moreover here.

Want to test it out? Drop us a line.

Leave a Comment February 27, 2012

Tradition Energy’s TheEnergyDesk.com Powered by Moreover

Tradition Energy required a service that could track and distribute targeted business news and industry trends, providing customers with actionable media intelligence while still fresh enough to make a difference.

Read about how Moreover Technologies helped Tradition Energy and visit TheEnenergyDesk.com and view customized, live Newsdesk feeds in action.

Leave a Comment February 21, 2012

Moreover Expands Its Coverage of Forums

In addition to the newly available TV and radio data. Moreover is now monitoring millions more forums and message boards. Together with online news, PDFs of hard-copy articles, blogs, Twitter, Q&A sites, Facebook pages and more, this allows for a 360 degree view of the news and social media landscape.

Click here to read more about our new coverage of forums.

Leave a Comment January 26, 2012

Moreover Newsdesk New Features Update 17 Nov ’11

Here’s an update on the latest feature enhancements from yesterday’s Newsdesk point release.

Content is indeed king in the world of media intelligence (as indeed Bill Gates mused in 1996), so we put some of our attention this sprint on helping customers see exactly which sources we cover and how we rank them.

Here’s the full summary:

• A brand new “Coverage” section: A whole new area devoted to showing clients exactly which sources we index, and how we classify them, adding context to media analytics and giving confidence that we have key media covered.  We’ll be building this out in the coming weeks to add more info and global harvesting stats.

Moreover Newsdesk Source Detail

• Yammer and Twitter integration: Now you can post links to Yammer, the enterprise social network service. You can also Tweet articles.
  

  Moreover Newsdesk Yammer Post

• Spanish helpfile: The helpfile is now available in Spanish, completing the Spanish user interface we released two weeks ago.

• A new Usage Stats section:  We’ve also introduced a new stats section for Newsdesk admin users. Now you can see login activity across the account, view active users, and help get a gauge on ROI.

We hope you like the latest installment. If you’re not a client and want to find out more then here’s the link. Talk to you again in two weeks time!

Leave a Comment November 18, 2011

Moreover Newsdesk Wins Third Major Award of 2011

Newsdesk has won its third major award this year, a Silver in the Best Evaluation Process category at the second annual Digital Impact Awards in London. Read more here >

http://www.prweb.com/releases/2011/10/prweb8912666.htm

Leave a Comment October 27, 2011

Moreover to start regular online training sessions for Newsdesk users

Attention Newsdesk users! Moreover is starting a new, regular online training program for Newsdesk due to increased demand. We have 5 topics, and each one is covered at least once a week. No matter what your time zone, you should be able to find a session that is convenient for you.

Check out the full schedule and register for a session.

To get you started, here are the topics and times they will be presented:

Newsdesk Overview & Basic Instruction (30-60 minutes)

Summarizing the overall layout and functionality of Newsdesk, including basic searching. Reviewing the main tabs to provide a good general grounding in all the tools in the application.

Creating Searches and Saving as Feeds (30 minutes)

Demonstrating how to build basic searches: covering Boolean commands, advanced search filters, the refine panel and a run-through on saving, editing and sharing feeds.

Analytics (30 minutes)

Analyzing feeds and the various analytical models available to measure searches, identify trends and highlight hot spots.

Redistribution: Exporting Feeds to a Website, Email Alerts and Electronic Newsletters (30-45 minutes)

Covering the use and function of exporting feeds to websites, plus creating, editing and sending Alerts and Newsletters. Includes branding and styling of custom Newsletters.

Advanced Searching & the Refine Panel (45-60 minutes)

After users master basic searching in Newsdesk, this session will dig deeper into Boolean search, Advanced Search and the power of the Newsdesk Refinery’s faceted searching.

Leave a Comment August 2, 2011

(CODiE award winning) Newsdesk 4 update

We’ve been a bit quiet on the blog front recently, so it’s time to rectify that by keeping you all up-to-date with the latest product features and enhancements to Newsdesk.

• Added US State and UK County options in the source location filter
• Option to exclude regions/countries/states in the source location filter
• Option to exclude subscription and registration sources from a feed
• A new template search option that is automatically applied to new searches so as a user you don’t have to configure the same preferred settings each time
• New facets for Source Category, Source Section, and Publisher
• New HTML feed export option and simplified the UI a little for Feed Export
• Made the ‘expand search text area’ feature a little more subtle and neater

So far the feedback from customers and our peers has been overwhelming, we appreciate all your comments and help us to make Newsdesk the fantastic product it is!  Any questions or should you like a free trial just drop us a note below.

Leave a Comment March 1, 2011

Moreover Technologies Wins Dual CODiE Honors, Including First-Ever “Best Information Solution” SuperCategory Award

Newsdesk 4 Also Takes Home “Best Content Aggregation Solution” Award

Reston, VA (PRWEB) February 1, 2011

Moreover Technologies’ Newsdesk 4 discovery, refinement and sharing service became the first recipient of a new SuperCategory Award for “Best Information Solution” at the CODiE Awards recognizing excellence in the business software, digital content and education technology industries. Moreover also won “Best Content Aggregation Solution” honors.

Newsdesk 4 gives users unified portal access to millions of daily news articles and social media posts, and ability to refine results immediately using comprehensive cutting-edge faceted search and filtering tools. Easy-to-use sharing tools include automated newsletters, email alerts, and editorial control of feeds shared.

The CODiE Awards highlight the annual Information Industry Summit presented by the Software & Information Industry Association (SIIA), principal trade association for the software and digital content industry.

“Now in its 26th year, the CODiE Awards continue to recognize those companies providing the best new technology products and services across a broad array of industries,” noted SIIA President Ken Wasch. “In addition, its winners are a prolific testament to the power of technology to deliver innovative solutions to businesses and consumers.”

Commenting on winning two awards in its first-ever CODiE competition, Moreover Technologies’ President Paul J. Farrell said, “It’s a great honor. We are thrilled. We had so much competition and great products we were competing against. This is an incredible achievement for our people. Our total gratitude goes out to the association and all they do in the industry.”

The CODiE accolades reinforce a favorable independent review of Newsdesk 4 conducted by FreePint Research last fall. Partnerships involving Newsdesk 4 also are emerging. Moreover and Precise, the UK’s leading media intelligence provider, are working together to offer the UK a unique news and social media intelligence capability called Precise Profile, powered by the Newsdesk 4 engine.

About:

Moreover Technologies is a trusted aggregator of global news and social media. Through US and UK offices, the firm offers corporate customers worldwide unified portal access to 2.2 million news articles and social media posts from 1.8 million editorially vetted sources. http://www.moreover.com

SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. http://www.siia.net

2 Comments February 2, 2011