This week we have been exploringhow the top Olympic sponsors having been benefiting from their advertising budget. As a change of pace, today we’ll be looking at how Moreover Technologies is powering coverage of the Olympics through the BBC website.
The British Broadcasting Corporation(BBC) has some of the best Olympic coverage in the world and Moreover Technologies, Newsdesk and Search Engine Toolkit, help provide value to the BBC visitors.
There are 3 levels of Olympic coverage offered through the BBC website:
Countries
Every country has their own news page, listing key facts, records, medal counts, and more. The “Around the Web” news is powered by Moreover and is a part of every country’s page.
Just like countries, each sport being showcased in the Olympics has its own dedicated page. Moreover’s tools allow the “Around the Web” section to be populated with relevant news with minimal manual intervention.
Top individual Olympians also have their own pages supported by Moreover’s news. Hundreds of pages at www.BBC.co.uk showcase how information can be automatically displayed using a robust taxonomy to create value for visitors.
We are continuingour coverage of the Olympics using Newsdesk to understand how the top Olympic sponsors at the London Games are benefiting from their advertising dollars and pounds.
Visa is hoping that there is no such thing as bad publicity after a system malfunction left spectators unable to pay with their Visa cards at Wembley Stadium. Unfortunately, as a condition of their sponsorship, Visa is the only accepted credit card at the 2012 Olympics, leading to long lines for concessions and disgruntled visitors.
This mishap was the main feature on dozens of sites and gained a passing mention in many more.
[Visa] introduced a new congratulatory commercial celebrating Emilie Heyman’s bronze medal performance in women’s synchronized 3-metre springboard at the London 2012 Olympic Games. The spot, entitled “Congratulations Emilie,” aired on Canada’s Olympic Broadcast Media Consortium and features an image of Emilie on the podium in London.
Visa had more coverage than Coke and GE combined.
Our medalists for most news coverage on the 30th of July are:
Gold: Visa
Silver: Coke
Bronze: GE
After taking Bronze over the weekend, Samsung did not place in the top 3 today and GE won their first medal.
What is your opinion about Visa’s sponsorship? Even with the troubles at Wembley, was it still a good move to have a monopoly on payments at the games? Tell us in the comments!
Tracking the Top Olympic Sponsors: Who Will the Big Winners Be?
As the opening ceremony of the Games of the XXX Olympiad kicks off this evening, billions of people in more than 200 countries and territories will be watching. Without a doubt, the Olympics are the biggest sporting event on the planet. And according to the official Olympics’ website ”one of the most effective international marketing platforms in the world.” But what does “most effective” mean for the 11 worldwide sponsors of this year’s Olympics?
To see who gets the most bang for their buck, we’re monitoring the media coverage of the London 2012 Olympic Sponsors: ACER, ATOS, Coke, DOW, GE, McDonalds, Omega, Panasonic, P&G, Samsung, and Visa.
With the help of our award-winning news and research tool, Newsdesk (read about how the top sponsors develop their campaigns), we’ll be mining the data and stories and reporting back to you on how the companies and brands are making out. From traditional news and social media mentions to online reputation management, over the course of the games, we’ll look at what this year’s sponsors are getting for spending tens or hundreds of millions of dollars tying their brand to the Olympic rings.
So check back here every day for our updated analysis. Let us know in the comments what you would like us to examine.
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