MetaMonitor serves to allow publishers to track and compare their original content across our ever-growing list of 35,000 news sources and 800,000 social media sources.  Publishers can match original work to derivative content, identifying who is using what, how they are using it and where, allowing for fair attribution and the engagement of prospective partners.

What so captivated Outsell was Moreover’s ability to take our core offering, the News Metabase, but with additional development time to productize it in a fresh and different manner, adding value with a targeted product extension.  Outsell subscribers can read the full article here: https://clients.outsellinc.com/insights/?p=11193 and we look forward to sharing more exciting product news with you all soon!

Outsell picks up on the recent Nielsen blog post Changing Model: A Global Perspective on Paying for Online Content, which investigates whether consumers will be willing to pay for online news content. This study matches previous findings from Forrester and Outsell’s own research, essentially that when it comes to media content consumers seem less willing to pay for news than other types of media.

Such findings lead Outsell to conclude that consumers have been conditioned to spend on particular content at particular price points, and that household budgets are pretty fixed. Would you be prepared to cancel that ESPN TV subscription to pay for access to your local newspaper online? So rather than expecting a change in business models to be the next big thing, Outsell suggests publishers place more focus on “serious product design, user engagement, and the things that delight and differentiate”.

Certainly food for thought, as the recession eases and ad spending looks to be slowly bouncing back will the trend toward paywalls lose some momentum?