Olympic Coverage: Gold Medalists Go to the Golden Arches
This week we have been exploring how the top Olympic sponsors having been benefiting from their advertising budget using Newsdesk.
Yesterday, McDonald’s came out on top again with the lion’s share of Olympic coverage. Conor Dwyer and Ricky Berens, 2 Gold medalists from the US men’s relay swim team, made McDonald’s their go-to restaurant after their victory:
Swimmers normally eat very healthy stuff, Dwyer said, but a gold medal hanging around your neck leads you to venture into new caloric neighborhoods.
Dwyer ordered a Quarter Pounder, two six-piece chicken nuggets, french fries and a McFlurry ice cream sundae. Berens, according to his Twitter photo, went even bigger: Two Quarter Pounders, a Big Mac, a six-piece nugget order, two french fries and a McFlurry.
Adding to McDonald’s Olympic coverage in the Canadian media was the story of Brittany Rogers and the national gymnastics team placing 5th, their best finish ever. Brittany’s mother, Gina, wrote about the story which was re-syndicated across Canada:
After the competition, the team was whisked away in a CTV van taking them straight to the TV London studios. There, they all sat on the white couch and had a spotlight interview. From there, they quickly wolfed down a McDonalds salad as a 10:00 p.m. dinner, and were taken to the Canada House to finally celebrate with their family and friends.
The top sponsors for the day were:
- Gold: McDonald’s
- Silver: Visa
- Bronze: Coke
- Honorable Mention: Panasonic
Coke and Panasonic were neck-and-neck, but the soft drink giant’s numbers were just a bit higher.
Will going to McDonald’s after a victory catch on in popular culture?
Leave a Comment August 2, 2012
