Multi-Marketing Marketing?

Scott Brinker at his blog Chief Marketing Technologist has an interesting post about past divergences and new synergies in the marketing world:

Content marketing can be a little shy when it comes to asking its readers and viewers to take the next step. (No offense intended to content marketers: heck, I spent most of high school pursuing a content marketing strategy.) Conversion rate marketing, landing page optimization, on the other hand, can be a little like honing pick-up lines. But, hey, sometimes people don’t want to be picked up.

If you put these on a scale, ranging from free love to used car salesman, content marketing is on one end, conversion rate marketing is on the other.

But what if we mashed-up the best practices of each in the middle?

It’s well worth the read!

Leave a Comment May 11, 2011