Tag: social media
When the CEO of Google speaks, the rest of the Web tends to listen so when Eric Schmidt gave a recent interview at Gartner Symposium/ITxpo Orlando 2009 it is fair to say he raised some interesting points for anyone in the industry.
The entire forty five interview can been seen below, which Schmidt touches upon a number of topics from the forthcoming Chrome OS to the future of super-fast broadband, but our interest was piqued by the discussion on the Real-time search and social media.
[youtube=http://www.youtube.com/watch?v=lHxub_yQfig]
Schmidt discusses the value of real-time information sources, which is more than just Twitter and Facebook, with the big challenge not being a question of indexing this data but how to rank and sort it. As we see such a huge increase in social media content it changes the way people consume information and Schmidt believes that “the great challenge of the age” is learning how to rank it all.
Do you think Google is up to the challenge or have Bing stolen a march on the Mountain View giant here?
October 29, 2009
Looks like Londoners love social media, with Twitter’s Evan Williams already declaring London as the “top Twitter-using city” now Digg has revealed that almost ten percent of its traffic comes from the UK capital.
London already enjoys its position as Facebook’s largest geographical network and the United Kingdom as a whole is second only to the US when it comes to traffic to these social networks reports The Telegraph.
It doesn’t matter if you’re tweeting in London, Little Rock or La Paz there will always been someone to connect with, and as a social media monitoring provider it’s our job to make sure we’re listening to the most relevant conversations across the globe.
Londoners are we driving the adoption of these exciting new technologies or just taking advantage of the office tea break?! Leave us a comment below or send us a tweet @moreovertech
October 2, 2009
(Image credit mfinleydesigns)
We touched upon it last month with a blog post about plans from the BBC to revamp its news website. Today’s MediaGuardian has an update on that story with more information on Auntie’s intent for the new-look site.
Antony Rose, controller of Vision and Online at the BBC, has hinted that social media will have a role to play in the future of the BBC’s websites and they are keen to research “what the next generation in social media will be”.
The links between news and social media are certainly intriguing, this move by the BBC could be quite innovative in this particular space. As a leading of both news and social media monitoring solutions we’ll be keen to see how this move from the BBC develops and look forward to further diversification from the Beeb.
September 30, 2009
The USA Today has produced an interesting article looking at the rise (and rise) of social media and networking amongst Generation Y, increasingly known as the Net Generation. If you’ve only momentarily broken away from Mafia Wars on Facebook, or tweeting on your iPhone, to read this post then I’m sure plenty of this sounds pretty familiar!
The article touches upon the buzz topic that is the Real-time Web, something very close to our hearts here at Moreover, although in part illustrating it as ‘the obsessive use of PCs or cellphones for quick interactions and dips into the online information stream’.
As Web 2.0 matures into the Web Squared, with the Web become more conversational, it’s no surprise that real-time search has fast become such a hot topic and social media has changed the way we communicate – any Net Geners out there struggling to switch off?!
September 28, 2009
(Photo credit Menage a Moi)
ReadWriteWeb have posted a series of insightful articles on the growing trend that is the Real-time Web, in fact going on to include it in their Top 5 Web Trends of 2009.
As you would expect Twitter and FriendFeed feature prominently in the piece, especially when looking at the Real-time Web as a new form of communication. RWW explores how this new communication is different from email and instant messaging insomuch it is largely public and searchable, adding value as a wealth of information becomes quickly accessible.
As the Real-time Web changes the way we communicate, it also changes the infrastructure of the Internet. Online search is changing to include these new real-time streams and make use of their immediacy, in particular as we see the real-time expectancy grow to the Web as a whole.
Along with communication and its speed, RWW further suggest that the Real-time Web is defined by its openess and has an explicit social graph associated with it. The three articles make for a great read, so I’d suggest heading over to ReadWriteWeb for the complete write-up.
September 16, 2009
The folks over at McKinsey Quarterly have conducted a study into how companies value Web 2.0 technologies and how the past couple of years have seen this value grow considerably.
The charts below show the most important technologies and tools to businesses over the period 2007 to 2009.
We can see that blogs, video sharing, microblogs and wikis have all seen a sizeable jump over the two year period, some even coming from nowhere to become a valuable business tool today.
The report makes for a very interesting read and examines the benefits that greater use of these technologies can provide, we’d recommend checking out the full analysis here and let us know what you think in the comments below!
September 4, 2009
Web strategist and blogger Jeremiah Owyang observes how the nature of self publishing on the web is changing, with the traditional blog no longer the main vehicle for expression. Instead micromedia platforms like FriendFeed, Posterous, and Twitter make it easier to post more frequently, and are better suited to the sort of constant chatter we’re now seeing. Quick, easy and often, but not necessarily richer content.
That’s not to say that blogs are disappearing, rather the new lifestreaming-type tools are leading to specialisation of the media: Blogs are still better for posting original, rich content, the larger thought-through pieces, while micromedia is better suited for continuous comms and is now taking that function away from the blog.
Is Blogging Evolving Into Life Streams?
http://www.web-strategist.com/blog/2009/06/26/is-blogging-evolving-away-from-blogging/
June 29, 2009
Following Domino’s recent YouTube disaster (and Amazon`s trouble just days before), social media and the need for brands to monitor it truly hit the headlines. To illustrate that literally, here’s a graph of the phrase ‘social media’ as it appeared in the past year across ~30,000 mainstream news sites (excluding press releases).
In April ’08 there were around 400 mentions a week, now it’s over 3000. 
(Does this represent a typical or required growth rate and volume for a new concept to turn mainstream?)
A search for “monitor social media” and “social media monitoring” as a proxy for tracking the concept returned the following chart. Not as dramatic but the trend is repeated.
Unsurprisingly, social media’s poster darling Twitter steals the chart show, and went from from around 300 mentions a week a year ago, to almost 16,000 last week, a 50-fold increase.
Graphs are from Newsdesk’s analytics tool.
April 23, 2009
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