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	<title>Moreover Technologies Blog &#187; superman</title>
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	<link>http://www.moreover.com/blog</link>
	<description>Helping Companies Turn Mass Media into Media Intelligence</description>
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		<title>The Man of Steel vs. The Caped Crusader</title>
		<link>http://www.moreover.com/blog/2013/07/26/the-man-of-steel-vs-the-caped-crusader/</link>
		<comments>http://www.moreover.com/blog/2013/07/26/the-man-of-steel-vs-the-caped-crusader/#comments</comments>
		<pubDate>Fri, 26 Jul 2013 13:00:52 +0000</pubDate>
		<dc:creator>Chad Bolender</dc:creator>
				<category><![CDATA[Newsdesk]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[superman]]></category>

		<guid isPermaLink="false">/blog/?p=3426</guid>
		<description><![CDATA[Mining Newsdesk for Data This past weekend, super hero fans received some exciting news at the 2013 San Diego Comic Con; the next Superman movie will feature fellow caped crusader, Batman. Both Batman and Superman have had an on-and-off again rivalry and in that spirit, we looked into Newsdesk to see who’s won the battle [...]]]></description>
				<content:encoded><![CDATA[<h2 dir="ltr" style="text-align: center;"><strong><em>Mining Newsdesk for Data</em></strong></h2>
<p dir="ltr">This past weekend, super hero fans received some exciting news at the <a href="http://www.comic-con.org/">2013 San Diego Comic Con;</a> the next Superman movie will feature fellow caped crusader, Batman. Both Batman and Superman have had an on-and-off again <a href="http://superman.wikia.com/wiki/Batman">rivalry</a> and in that spirit, we looked into <a href="http://www.moreover.com/newsdesk">Newsdesk</a> to see who’s won the battle for the people’s hearts.</p>
<p><a href="http://www.moreover.com/blog/wp-content/uploads/svbline.png"><img class="aligncenter size-medium wp-image-3428" alt="svbline" src="http://www.moreover.com/blog/wp-content/uploads/svbline-400x136.png" width="400" height="136" /></a></p>
<p style="text-align: center;"><a href="http://www.moreover.com/blog/wp-content/uploads/svbline.png"><em>Click to Enlarge</em></a></p>
<p dir="ltr">In the run-up to the announcement, Superman had the edge in international news coverage, though it was close.</p>
<p dir="ltr">Since the movie was announced, Batman has edged out Superman in overall news coverage by 10 percentage points.</p>
<p dir="ltr" style="text-align: center;"><img class="aligncenter size-full wp-image-3431" alt="Batman vs. Superman" src="http://www.moreover.com/blog/wp-content/uploads/Batman-vs.-Superman1.png" width="526" height="299" /></p>
<p dir="ltr">This is just one example of the kind data that can be tracked in Newsdesk using simple keyword searches. From here you can create a daily newsletter to see charts of coverage and read the latest news from your inbox.</p>
<p dir="ltr"><a href="http://www.moreover.com/company/contact-us">Drop us a line</a> to see how we can help you track coverage of big announcements.</p>
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