Moreover Technologies Blog » traditional media http://www.moreover.com/blog Helping Companies Turn Mass Media into Media Intelligence Fri, 26 Jul 2013 13:00:52 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Real-time realities of modern media http://www.moreover.com/blog/2009/12/02/real-time-realities-of-modern-media/ http://www.moreover.com/blog/2009/12/02/real-time-realities-of-modern-media/#comments Wed, 02 Dec 2009 15:38:42 +0000 Zak Gollop http://blog.moreover.com/?p=940 CrunchGear have posted an excellent piece on the recent Tiger Woods brouhaha, discussing the relationships between the more traditional forms and the newer forms of media.

The connections between the two are something we’ve blogged about in the past here on the Moreover Blog, and a somewhat sensationalistic story like the Woods crash is a great example of how the different media types coexist and compliment each other. CrunchGear post a detailed dissection on real-time discussion (e.g. Twitter) and real-time reporting (e.g. broadcast), wherein the value in each lies.

Twitter will help a story like this spread like wildfire, although it is (generally) still the mainstream media that provides the initial “spark”. While Twitter users will proliferate any discussion, it is still journalists who are at the scene of a breaking news story reporting on the issues soon to be propagated by Twitter and the likes.

While social media certainly has an important role to play in today’s news, it’s worth will been seen in real-time discussions rather than real-time reporting. For more in depth (and more insightful!) analysis check out the full CrunchGear post : http://c.moreover.com/click/here.pl?x3718989676u&f=2179

When a major news story breaks are you more likely to turn to Twitter or the BBC/CNN for the breaking details?

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