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	<title>Moreover Technologies Blog &#187; zeitgeist</title>
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	<link>http://www.moreover.com/blog</link>
	<description>Helping Companies Turn Mass Media into Media Intelligence</description>
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		<title>2010 in trends</title>
		<link>http://www.moreover.com/blog/2010/12/14/2010-in-trends/</link>
		<comments>http://www.moreover.com/blog/2010/12/14/2010-in-trends/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 16:56:50 +0000</pubDate>
		<dc:creator>Zak Gollop</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Web trends]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Justin Bieber]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[zeitgeist]]></category>

		<guid isPermaLink="false">http://blog.moreover.com/?p=1567</guid>
		<description><![CDATA[As 2010 draws to a close we&#8217;re being bombarded with lists and Zeitgeists covering all the various trends from the past twelve months.  From a news point of view global events such as the World Cup and the Deepwater Horizon oil spill really seemed to dominate our online behaviour, both topping out Twitter&#8217;s overall trends [...]]]></description>
				<content:encoded><![CDATA[<p>As 2010 draws to a close we&#8217;re being bombarded with lists and <a href="http://www.google.com/intl/en/press/zeitgeist2010/">Zeitgeists</a> covering all the various trends from the past twelve months.  From a news point of view global events such as the World Cup and the Deepwater Horizon oil spill really seemed to dominate our online behaviour, both topping out Twitter&#8217;s overall trends list and also featuring prominently in the annual <a href="http://blog.moreover.com/tag/google/">Google</a> Zeitgeist.</p>
<p><a href="http://yearinreview.twitter.com/trends/"><img class="aligncenter size-full wp-image-1569" title="Twitter Trends 2010" src="http://8.8.204.23/blog/wp-content/uploads/tweettrends.jpg" alt="" width="540" height="167" /></a></p>
<p>The overall trends do appear to paint a pretty decent picture of what grabbed our attention over the year, although seeing Justin Bieber in there at number 8 does make you question if we all had a little too much time on our hands in 2010!  Facebook have produced a similar list (#6 Justin Bieber) from the year&#8217;s Status Updates and as such the list is distinctly different from those generated by Google and <a href="http://blog.moreover.com/tag/twitter/">Twitter</a>.  For the full Facebook Memology check out the Facebook blog <a href="http://ct.moreover.com/ct?haid=b4856ae3bed15eb91292316991393da7c14eae1034b03&amp;co=c696ff59ecdd4faab6e53e5238db0447-1264966596">here</a>.</p>
<p>However, it is not just the social networks making these lists.. the 2010 Zeta Buzz Awards measure the popularity of the Web&#8217;s major social media sites over the year.  <a href="http://blog.moreover.com/tag/youtube/">YouTube</a> and Flickr come out as the big winners, gaining positive mentions 91% and 98% of the time respectively, but further illustrating how the once mighty have fallen both MySpace and Friendster dropped out of the Top 10, and I wouldn&#8217;t hold out much hope of them returning in 2011.</p>
<p><a href="http://blog.zetainteractive.com/"><img class="aligncenter size-full wp-image-1571" title="Zeta 2010 Buzz Awards" src="http://8.8.204.23/blog/wp-content/uploads/picture-1-e1292175276740.png" alt="" width="540" height="183" /></a></p>
<p>How do these findings strike you?  Surprised?  Will Biebermania prove even more popular in 2011?  Let us know your thoughts below!</p>
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		<title>The rise of social media</title>
		<link>http://www.moreover.com/blog/2009/04/23/the-rise-of-social-media/</link>
		<comments>http://www.moreover.com/blog/2009/04/23/the-rise-of-social-media/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 18:04:26 +0000</pubDate>
		<dc:creator>Brian Mackie</dc:creator>
				<category><![CDATA[blogs analysis]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web aggregation]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[zeitgeist]]></category>

		<guid isPermaLink="false">http://blog.moreover.com/?p=394</guid>
		<description><![CDATA[Following Domino&#8217;s recent YouTube disaster (and Amazon`s trouble just days before), social media and the need for brands to monitor it truly hit the headlines. To illustrate that literally, here&#8217;s a graph of the phrase &#8216;social media&#8217; as it appeared in the past year across ~30,000 mainstream news sites (excluding press releases).  In April &#8217;08 there were [...]]]></description>
				<content:encoded><![CDATA[<p>Following Domino&#8217;s recent <a href="http://adweek.blogs.com/adfreak/2009/04/dominos-set-to-take-a-social-media-beating.html">YouTube disaster</a> (and <a href="http://c.moreover.com/click/here.pl?l1921285660&amp;f=624">Amazon`s trouble</a> just days before), social media and the need for brands to monitor it truly hit the headlines. To illustrate that literally, here&#8217;s a graph of the phrase &#8216;social media&#8217; as it appeared in the past year across ~30,000 mainstream news sites (excluding press releases). </p>
<p>In April &#8217;08 there were around 400 mentions a week, now it&#8217;s over 3000. <a href="http://w.moreover.com/public/products/newsdesk.html"><img class="alignleft size-full wp-image-413" title="mentions of social media in mainstream press" src="http://8.8.204.23/blog/wp-content/uploads/graph_socialmedia1.jpg" alt="mentions of social media in mainstream press" width="540" height="274" /></a></p>
<p>(Does this represent a typical or required growth rate and volume for a new concept to turn mainstream?) </p>
<p> A search for &#8220;monitor social media&#8221; and &#8220;social media monitoring&#8221; as a proxy for tracking the concept returned the following chart. Not as dramatic but the trend is repeated.<a href="http://w.moreover.com/public/products/newsdesk.html"></a></p>
<p><img class="alignleft size-full wp-image-415" title="mentions of social media monitoring over mainstream press" src="http://8.8.204.23/blog/wp-content/uploads/graph_socialmedia2.jpg" alt="mentions of social media monitoring over mainstream press" width="540" height="268" /> </p>
<p>Unsurprisingly, social media&#8217;s poster darling Twitter steals the chart show, and went from from around 300 mentions a week a year ago, to almost 16,000 last week, a 50-fold increase.<a href="http://w.moreover.com/public/products/newsdesk.html"><img class="alignleft size-full wp-image-416" title="mentions of twitter across mainstream media" src="http://8.8.204.23/blog/wp-content/uploads/graph_socialmedia3.jpg" alt="mentions of twitter across mainstream media" width="540" height="239" /></a></p>
<p> </p>
<p>Graphs are from <a href="http://w.moreover.com/public/products/newsdesk.html">Newsdesk&#8217;s analytics tool</a>.</p>
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