Moreover Technologies Case Study: BrandsEye
“The global online reputation management industry has been plagued with poor data quality. BrandsEye has solved that problem using the power of the crowd and Moreover as a complete source of global news and information.”
Moreover Helps BrandsEye Deliver Real-Time Insight on Brand Reputation
Launched in 2008, BrandsEye is the world’s first crowd-supported online insights software provider. With clients in over 30 countries around the globe, its software-as-a-service solution delivers accurate online conversation insights about any brand, enabling enterprises to make better decisions.
Challenge: Track every relevant conversation about a brand
To monitor conversations, identify changes in sentiment, and spot trends the moment they begin to emerge, global brands can rely on BrandsEye to harness the power of global media in real time. “It’s not possible for companies to monitor every conversation across every channel in real time,” explained Taryn Walker, chief executive officer at BrandsEye. And it’s not possible to derive accurate insight from those conversations without the right data to analyze.
Solution: Metabase delivers comprehensive source of online conversations
To provide accurate, reliable, and comprehensive insight about online reputation to its clients, BrandsEye turned to Moreover and its Metabase solution for access to news and information categorized and ranked with over 50 key pieces of metadata.
“Moreover helps us find the conversations that matter to our clients so we can analyze them and turn them into actionable insight,” said Walker. Each piece of information delivered by Metabase is categorized and enriched with descriptive metadata that enables BrandsEye to automatically identify information relevant to its clients.
Results: Competitive advantage for BrandsEye
Metabase helps BrandsEye distinguish itself from competitors by offering comprehensive media coverage across all major languages and countries. “The global online reputation management industry has been plagued with poor data quality,” said Walker. “BrandsEye has solved that problem using the power of the crowd and Moreover as a complete, accurate source of global news and information. We are very satisfied with Metabase.”
“Moreover helps us find the conversations that matter to our clients so we can analyze them and turn them into actionable insight.”
For More Information
To find out more about what Moreover Technologies can do for you, please contact us:
US: +1 937 485 2906
UK: +44 (0) 20 7253 5003
Email: salesinfo [at] moreover [dot] com
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