Newsdesk Case Study: Chartered Institute of Logistics and Transport (CILT)
“We continue to be amazed at what information we find. Newsdesk is a bedrock service for our market research.”
Using Newsdesk from Moreover, CILT's Knowledge Team Gains Insight and Responsiveness
The Chartered Institute of Logistics and Transport in the UK CILT(UK) is the pre-eminent independent professional body for individuals associated with logistics, supply chains and all transport. It offers its 20,000 members professional development and qualifications, networking opportunities, and information services through Europe’s largest logistics and transport library.
Challenge: Inform members of the very latest industry developments and news events in transport and logistics
As the focus for professional excellence and progressive development of best practices and technology in transport and logistics, the Institute sits at the heart of the industry. This critical and multi-faceted sector goes across industry verticals and international markets and operates in diverse areas such as aviation, maritime, road and rail transport.
Offering information and advice is a key member benefit. With such diverse information needs from members, Knowledge Centre Manager Peter Huggins required a solution that complemented existing library resources and offered extensive media coverage of current news events. With member inquiries often coming in directly on the phone, it was crucial that the service was quick and easy to interrogate and delivered accurate and trustworthy results.
Solution: Live market research and pro-active news alerts with Newsdesk
The Knowledge Centre Team at CILT chose to partner with Moreover Technologies for its Newsdesk service. Through the easy-to-use search interface, the team are able to answer live member calls for information and take detailed briefs to provide automated industry updates on an ongoing basis. Using the tool, Peter Huggins and his team are able to serve the Institute’s many members, each with specific information requirements.
"The diverse inquiries from our members requires a very broad media base. With Newsdesk, we’re always uncovering new information, it never ceases to surprise us what we find," says Huggins. "We find it an invaluable tool for our day-to-day information needs. With Newsdesk’s filtering, we find exactly the news we want, unlike Google News where we end up wasting a lot of time sifting through irrelevant results. That’s the difference, that’s what helps us."
Moreover's customer service has been another highly positive aspect. Peter Huggins: "We genuinely rate your service ethos, you've always been helpful and the communications are excellent. This backup is very important, your customer support is a big differentiating factor compared to a competitor product we used to use."
Results: Actionable market intelligence for transport & logistics professionals
- An enhanced business information service for members that incorporates the latest industry news
- More rounded market research with a service that perfectly complements existing library resources
- Pro-active news alerts on custom briefs across a vast range of topics with consistently accurate results
- Time and effort saved thanks to powerful filtering options and excellent worldwide media coverage
“Unlike Google, with Newsdesk we find exactly the news that’s relevant. That’s the difference, that’s what helps us."
For More Information
To find out more about what Moreover Technologies can do for you, please contact us:
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UK: +44 (0) 20 7253 5003
Email: salesinfo [at] moreover [dot] com
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