Moreover Technologies Case Study: L'Oréal USA

“Moreover is fast, current, and reliable.
That's why we've been a customer for over 8 years.”

- Caitlin Larwood, Corporate Communications Manager, L'Oréal USA

About L'Oréal USA

L'Oréal USA, based in New York, NY, is a subsidiary of L'Oréal, headquartered in Paris, France. L'Oréal develops and manufactures hair care, hair color, skin care, color cosmetics and fragrances for the consumer and professional markets.

Challenge: Keep employees fully informed with the latest industry news

The ultra-competitive cosmetics market moves at a furious pace. Such a great brand as L'Oréal is continuously in the news with frequent coverage in many different publications, while the competition is never far behind. With such high media exposure, it was imperative for the corporate communications team to keep employees fully informed of the latest industry trends and competitor news.

Corporate Communications Manager Caitlin Larwood required a media intelligence service that was fast and had great media coverage. But it also had to provide accurate filtering options - with so much press, not all mentions of L'Oréal are necessarily important to the executive team at HQ.

Solution: Targeted business news across the intranet with Newsdesk

The L'Oréal communications team partnered with Moreover Technologies for its Newsdesk service. Through the interface, the team set up a number of highly targeted news feeds that automatically update with the latest industry headlines. Using the tool, Caitlin can hand-pick selected articles and posts the links directly on to the corporate intranet

"Newsdesk helps us quickly find and track relevant news articles, which we then share across the group," says Caitlin Larwood. "The interface is clean and easy to use, and the cool thing is we can select individual articles and post just those to the intranet. So we have real editorial control over the content, and our colleagues don’t waste time having to sift through irrelevant stories."

Results: Actionable media intelligence for the management group

• Senior executives are able to make more informed decisions thanks to editorially monitored industry news
• The Corporate Communications team saves employees time and effort by presenting only the most relevant news articles
• Powerful filtering options allows the Communications team to tailor business news for different groups within the company
• Providing near real-time business news makes the intranet a more useful resource for employees

“The Moreover client services team has been excellent! 
Our dedicated account manager Leslie is personable
and very quick to respond to any questions. ”

- Caitlin Larwood, Corporate Communications Manager, L'Oréal USA

For More Information

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US: +1 937 485 2906
UK: +44 (0) 20 7253 5003
Email: sales info [at] moreover dot com

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