Shell Saves $5 Million with Consolidated Media Monitoring
Shell is a global group of energy and petrochemical companies headquartered in The Hague, the Netherlands. With approximately 92,000 employees in more than 70 countries and territories, Shell helps to meet the world’s growing demand for energy.
CHALLENGE: Make it easy for employees to get relevant news and information
Shell needed to provide its employees with access to personalized news and business information directly from the company’s intranet. At the same time, Shell wished to consolidate myriad media monitoring contracts that had spawned across different offices and locations over time.
Two requirements stood out: the technical capability to deliver information and integrate with Shell’s IT environment, plus extensive coverage of international news across the many languages needed by a global corporation.
SOLUTION: Intranet-wide news portal for all employees
As part of an intranet redesign, Moreover Newsdesk was embedded within the Shell Online Portal as a key component, providing Shell’s employees with access to real-time news and blogs directly from the intranet. Thanks to integration with Microsoft’s Active Directory, there are no additional login requirements for users.
The solution is so seamlessly integrated that the employees don’t even realize they are using an externally-provided service. When they click the News Tab on the intranet they go straight through to a Shell-branded version of Newsdesk, where they can search for news, retrieve saved feeds, set up email alerts, and read feeds and headlines set up by the central office. As part of a custom implementation for Shell, users can also search across internal company content through the portal.
RESULTS: Consolidated media monitoring saves $5 million in one year
Shell was able to target and replace a number of existing media-monitoring contracts and consolidate under a single provider. This has produced measurable, bottom-line impact for a savings of $4 million and avoidance of an additional $1 million in a single year.
Shell users access thousands of articles on a daily basis. The combination of excellent content, an easy- to-use interface, and full integration with Shell’s intranet were instrumental for user acceptance with minimal effort required for change management and end-user training.
Newsdesk also provides Shell’s marketing and business intelligence teams with a media monitoring service to help them manage the global tide of online news. For example, Shell uses Moreover to track and respond to news about the company and its subsidiaries, monitor local operations and political developments, be informed on the industry and other companies, and track developments in technology, science, and the environment.
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