Moreover Technologies Defines Online Media Monitoring FAQ’s.

What is the short story of Moreover Technologies?

Since 1998, Moreover Technologies, Inc. has been a trusted aggregator of global news and, subsequently, social media. Through US and UK offices, the firm offers corporate customers worldwide direct access to comprehensive, yet targeted, real-time business and consumer information from the Web’s most read and respected sources.

The company track record documents a long innovation-oriented tradition, including involvement in co-writing the original RSS standard. Moreover Technologies incorporates infrastructure based on Weblogs.com, the Web’s original ping server. Weblogs.com, owned by Moreover Technologies, automatically notifies subscribers the moment news, social media and other information publishes.

Daily, Moreover Technologies offers unified portal access to 2.5 million news articles and social media posts from 3.0 million editorially vetted sources across 100+ countries, 75+ languages and 800+ searchable industry categories. Headquartered in Reston, VA, Moreover Technologies maintains offices in London, Chicago, Dayton, Fort Lauderdale, New York, and San Francisco.

The company's Newsdesk content discovery, refinement and sharing service took home two top honors in their initial CODiE Awards competition this past January. After winning the "Best Content Aggregation Solution" Award, Moreover then captured the first-ever "Best Information Solution" SuperCategory Award presented by the Software & Information Industry Association (SIIA), principal trade group for the software and digital content industry.

What types of organizations use Moreover Technologies’ services?

Companies working with Moreover Technologies include enterprise corporations, media monitoring & Web analysis firms, search engine providers, partners, information professionals, and portal providers & publishers.

How do organizations use this information?

Uses include media monitoring, reputation management, issues/crisis management, market & competitive intelligence, industry research, internal communications, PR/Media relations, brand management, content publishing & sharing, content complementing, and search engine services. Examples include:

• Track and analyze competitor movement or follow customer news using targeted industry reporting across one country or many, featuring one or more languages. Users can study competitor developments through selected industry sources. Then, users can add in different country and language searches to compare depth of developments and reactions featuring multiple cultures and nationalities. This can yield massive business intelligence to guide domestic and international planning, as well as move quickly on breaking news or events.
• Review reputation across any number of industries, countries and cultures. See in-depth how reputation is viewed within a specific industry, and compare/contrast it to any number of other industries. This same process, once again, can be handled in many cultures and countries. If a company offers an innovative treatment for sports-related injuries, Moreover Technologies can link to more than 20,000 medical and health sources, as well as 21,000 sports sources tied to everything from soccer to football.
• See “poll numbers” within an industry and among any number of specific sports. For instance, companies involved in the business of soccer can view multiple country reporting to help define/refine planning and deal with emerging events that can be capitalized upon or responded to while still real-time relevant.

How do company professionals use Moreover Technologies based on their company roles?

Executives:
• Monitor trends
• Identify merger and acquisition candidates
• Watch Wall Street
• Track competitors

Sales and business development specialists:
• Target sales opportunities
• Monitor clients
• Win more deals
• Identify partners
• Track competition

Marketing and PR professionals:
• Track PR results and branding
• Analyze competition
• Monitor customers
• Improve company awareness

Research and development specialists:
• Track PR results and branding
• Track patents and government approvals

Knowledge management and information professionals:
• Track company coverage
• Track industry developments
• Distribute information

What is Moreover Technologies' value statement?

Simplify and standardize media monitoring, market and competitive intelligence & associated analysis initiatives in a cost-effective and sustainable manner.

What products does Moreover Technologies offer?

Newsdesk is a cutting-edge SaaS News & Social Media discovery and sharing service that pinpoints a client’s most relevant content on the Web. Faceted search and real-time media analysis provide a powerful business intelligence solution; user-friendly options make it easy to share via customized, branded newsletters and email alerts, as well as maintain complete editorial control of feeds that clients share.

Metabase is the industry-leading "feed of feeds" that opens the door to millions of breaking news articles and social media conversations. Get XML feeds enriched with dozens of descriptive metadata tags, control indexing and deploy seamlessly into any environment.

Search Engine Toolkit (SET) is a versatile API to search, refine and share breaking news articles, social media posts and industry reports without hosting or managing a costly dataset.

How fast is coverage growing?

March 2011—2.2 million results daily from 2.2 million+ sources

May 2009—at the time of acquisition by a Paul Farrell-led investment group—775,000 results daily from 281,000 sources

In less than two years, daily results have increased nearly 300%; sources have increased 780%

What types of social media can clients access?

Blogs (e.g., Wordpress, Blogger), Podcasts (e.g., NPR), Microblogs (e.g., FriendFeed), Social Networks (e.g., Facebook, LinkedIn Answers), User Comments, Video/Photo Sharing (e.g., YouTube, Flickr), Forums (e.g., vBulletin), Consumer Reviews (e.g., Amazon, TripAdvisor), Wikis (e.g., Wikipedia), Classifieds (e.g., CraigsList).

What categories of news and social media coverage are included?

• Local, national and international publications
• Business and industry magazines
• Trade publications and journals
• Wire services
• Company websites
• Message boards and discussion groups
• Specialized micro-industry publications, newsletters and announcements
• Research group reports
• Government and university sites

How deep can clients delve into specific industries?

800 searchable industry categories spanning more than 100 countries and speaking 75+ languages. Representative of the business intelligence index are: 20,000+ medical and health sources, 20,000+ financial sources, 23,000+ technology sources, 12,000+ government and political sources, and 21,000+ sports sources and sections.

How do Moreover’s monitoring protocols go beyond typical RSS feed aggregation?

RSS is an inbound service, which is a great way to gather up immense amounts of information. However, many corporations, government entities, social media, marketing communications, and other valuable sources of business intelligence are not set up for an RSS feed. Moreover Technologies goes out and gets this salient information, so that clients can access complete, well-rounded data. New, meaningful sources are added as they emerge, and any Internet-extractable source may be added upon request.

What other ways does Moreover Technologies differ from the growing pack of content aggregation and media monitoring services?

Most companies focus on one solution such as social media monitoring, with less (or no) emphasis on news—or vice versa. This necessitates engaging multiple vendors, in turn causing overlap, inefficiency and added expense. Moreover Technologies offers a single-source solution for combined news and social media content, and makes everything available through a unified portal for more convenient access.

In addition, most providers typically concentrate on one area (e.g., media monitoring or content aggregation). Moreover Technologies fulfills dual roles of content aggregator and media monitoring specialist. This offers clients versatile solution choices. They can use their own proprietary applications to search, filter, and share the comprehensive database of news and/or social media content (Metabase). Or, they can deployment a complete media monitoring and reporting solution (Newsdesk).

What assures clients of reliably clean, targeted and relevant results?

Content is editorially vetted and scrubbed clean of spam. For example, a White List of acceptable social media feeds is cultivated from a repository of 21 million+ sources. Clients can refine further using 50+ pieces of metadata per article—including semantic and geodata information. Metabase’s XML application assures users of comprehensive categorization; Newsdesk users can utilize an array of cutting-edge faceted search tools and on-the-fly analysis to select and share the most timely and relevant information.

Tags—some common to both social media content and online media content, some specific to one or the other—include: media type and language; article headline and source URL links; feed and source rank information; source location; outbound links to other articles; stock ticker data; index time and publish time; article topic, source categories and genre; duplicate data; access registration requirements; geolocation data including coordinates; semantic data and article mark-up.

How easy is it to integrate Moreover Technologies' services with existing technology?

Solutions are 100% web-based, allowing the technology to work compatibly with any platform or system that is connected to the Internet, even through a firewall. Integration is available in more than a dozen different file formats, including RSS and multiple XML forms. The technology readily integrates into any major Enterprise Integration Portal or CMS system, including Microsoft's SharePoint Server, Autonomy, Epicentric, Plumtree, Verity, SAP and others. Clients can be up and running in as little as 24 hours. Moreover Technologies' solutions require no specialized hardware or software to install.

Who can verify Moreover’s claims?

Moreover Technologies serves Fortune 500 clients and the world's leading media monitoring agencies. Clients include: Shell Oil, Sony, Citigroup, Hill & Knowlton, Durrants, the BBC, Kingfisher, Reuters UK, Siemens and Simon & Schuster. Strategic partnerships also are expanding, including deployment of the Newsdesk engine by Precise, the UK's leading media intelligence provider, and Cubit Media Research, one of the Asia-Pacific region's most experienced media analysis providers. Plus, check out the Newsdesk Independent Review and company Case Studies.