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In speaking with the heads of communications, the challenge that consistently comes up is protecting against copyright violations within a very restrictive budget. The concern usually goes something like this:
“How can I optimize my budget, while being compliant, and still get all the content I need?”
Learn how to transform a complex content acquisition and licensing process into one that is consolidated and cost-effective.
Download the White Paper: What You Can Do to Reduce the Cost and Risk in Licensing Content
The Barcelona Principles were introduced in 2010, when PR practitioners from 33 countries gathered in Barcelona and agreed on seven principles of media measurement. These principles provide a way to measure and evaluate PR efforts using a much more sophisticated and strategic set of measurement practices, instead of relying on the traditional method of looking solely at advertising value equivalents (AVEs). CARE International is using the Barcelona Principles to demonstrate the value of public relations in a much more personal way: helping people and saving lives.
Distilling and acting on competitive knowledge is helping organizations around the globe stand out and increase revenue.
This article explains how to acquire and act on competitive intelligence to keep a closer eye on market developments, differentiate offerings, strengthen customer relationship, and update your marketing or PR plan. Read the Article »